Data Insights
Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.
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Insights
Blog
Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025
With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
Blog
XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
Calling All Tech & Digital Pioneers!
Get recognized for your tech and digital innovation! Nominations are now open for Forrester’s three Technology Awards across North America, APAC, and EMEA. Winners will be celebrated at Forrester’s Technology & Innovation Summits.
Blog
Ready Your Commerce Strategy For Growth Through Volatility
Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.
Blog
Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025
Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.
Blog
Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger
While B2C marketers are confident in their ability to measure impact, trends in marketing analytics aren't making it any easier. Find out why in this preview of a new report on the state of B2C marketing measurement.
Blog
Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.
Blog
Be THE Human In The Loop: Data And AI Literacy Is Your Edge
What does it mean to be the human in the loop for your AI strategy? Find out how improving your data and AI literacy can make you a more valuable worker in the age of AI.
Blog
It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Blog
Europe-5 Retail E-Commerce Growth Drivers, 2025
Forrester’s Jitender Miglani summarizes key takeaways from the latest Europe-5 retail forecast.
Blog
DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge
Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.
Blog
Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
Blog
OpenAI’s o3: Hype Or A Real Step Toward AGI?
OpenAI’s new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the artificial general intelligence debate. Learn more about the opportunities and challenges of these models for organizations looking to get more impact from AI.
Webinar
Revolutionizing B2B Marketing With Adaptive Programs For Buying Groups
B2B buying groups are more complex than ever. Learn how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs.
Podcast
Marketers’ Data Deprecation Denial
Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.
Blog
Deciphering The Data Clean Room Landscape
The data clean room market is a bit of an anomaly: It’s both an established and emerging market.
Blog
Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps
By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.
Blog
Embracing AIOps: Revolutionizing DevOps And Agile Methodologies
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.
Shine A Spotlight On CX Value
The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.
Blog
Transforming Enterprise Networks With AIOps: A New Era Of Intelligent Connectivity
Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.
Blog
Embracing AIOps: Transforming IT Operations In The Digital Age
AIOps is rapidly gaining traction across enterprises and industries. Learn how AIOps can enhance efficiency, reduce downtime, and drive innovation in this new blog series.
Blog
Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
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