Emerging Technology

Emerging technology is reshaping business models and improving digital experiences for consumers and employees across industries and geographies. To leverage emerging technology effectively on their path to business and digital transformation, brands and enterprises must continually assess the technology landscape to separate vaporware from the truly emerging techs, while also evaluating the impact of new technologies on the organization’s technical debt and legacy operations and existing tech stack. Forrester can provide best practices and frameworks for building an emerging technology business case and getting the most from the emerging technologies you deploy. Read our insights to learn how to evaluate, implement, and drive business value with new and emerging technology.

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Insights

Blog

The Future Of Digital Experiences: A Human-Centered, Empowering Journey

Aurelie L'Hostis 21 hours ago
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
Blog

XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies

Brian Hopkins April 14, 2025
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
Blog

Four Forces Shape The Future Of Technology Services

Ted Schadler April 4, 2025
Generative AI and agentic workflows are roiling technology services markets, overturning the 15-year stability of the prevailing business model. Over the last three years, four powerful forces began converging to disrupt the services status quo, forcing providers toward radically different choices and reshaping the sector to deliver what enterprises need now.
Blog

OCBC’s Journey To Becoming A Generative AI Pioneer

Leslie Joseph April 3, 2025
OCBC has emerged as a leader in enterprise AI adoption, seamlessly integrating generative AI (genAI) across its operations. I recently spoke with Donald MacDonald, head of OCBC’s Group Data Office, about the bank’s AI journey. Q: Donald, OCBC’s success with AI seems to stem from a long-term vision rather than a sudden pivot. How did […]
Blog

Generative AI Innovation In Security Tools Is Finally Getting Interesting

Allie Mellen April 2, 2025
The core themes of The-C2 conference in London were artificial intelligence, supply chain security, and cyber hygiene. Get a closer look at how these themes may impact security professionals in this recap.
Webinar

Unveiling The Top 10 Emerging Technologies Of 2025

Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
Blog

Fujitsu Steps On To The Global Quantum Computing Stage

Brian Hopkins April 1, 2025
At its recent quantum computing conference, Fujitsu highlighted its all-in strategy on quantum computing. Find out more in this review of the event.

Discover 10 Top Emerging Technologies For 2025

Be among the first to explore the emerging technologies set to transform industries and redefine strategies. Join our live webinar with Forrester VP Brian Hopkins on May 21. Exclusive insights + live Q&A!

Blog

Interoperability Is Key To Unlocking Agentic AI’s Future

Leslie Joseph March 25, 2025
To achieve seamless cross-platform functionality, AI agents need standardized frameworks addressing not just technical compatibility but also security, governance, adaptability, and intent. Read this post to learn the nine dimensions of agentic AI interoperability. 
Blog

SUSECON 25: Expanding Open Source In Cloud, Edge, And AI

Michele Pelino March 24, 2025
At its recent SUSECON 25 event, SUSE revealed a rebranded portfolio focused on four key platforms. Learn more about those changes and how they could impact your technology plans in this review of the event.
Blog

Call For Entries: The 2025 Enterprise Architecture Awards

Charles Betz March 24, 2025
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year’s awards and how to apply here.
Blog

ServiceNow And Salesforce Cross Battle Lines In An Escalating CRM War

Kate Leggett March 18, 2025
Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors.
Blog

Vibe Coding: Innovation Or Chaos?

Diego Lo Giudice March 11, 2025
In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

It’s Time To Define Your Professional Existence And Articulate Your Story

Kim Herrington February 27, 2025
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Blog

Deepfakes Are Here: Here’s What To Do

Merritt Maxim February 11, 2025
In the last two years, growing concerns around the proliferation of and advances in deepfakes has raised concerns around their potential to impede adoption of facial and voice biometrics.
Blog

Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper

Andre Kindness February 7, 2025
The Department of Justice's action to block the Juniper acquisition won't save innovation in networking. No matter whether or not the acquisition proceeds, customers will benefit if they are put front and center.
Blog

You’re Overlooking The Key To Customer Service Automation: Tacit Knowledge

Christina McAllister February 4, 2025
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.
Blog

DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge

Carlos Casanova January 29, 2025
Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.
Podcast

A New Era For Crypto?

What It Means January 16, 2025
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.
Blog

2025: The Digital Banking Landscape Is Poised For Another Transformative Year

Aurelie L'Hostis January 14, 2025
Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.
Blog

It’s 2025: Is NVIDIA’s Cosmos The Missing Piece For Widespread Robot Adoption?

Craig Le Clair January 13, 2025
The question has been the subject of debate here at Forrester. Here, we break down the impacts of the announcement.
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