Change Management
In an environment driven by transformation and disruption, the human elements of change management can present the biggest risks. Get the latest research and insights on how leading firms drive positive change across the enterprise.
Insights
Blog
Lead A High-Performing Digital Team
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog
Using Agile For Change
So you’ve tried agile, but it didn’t deliver what you hoped for. Maybe you faced resistance from employees, or you weren’t able to increase the speed of innovation efforts, or the cost savings that you hoped for didn’t materialize. Whatever the underlying issues, you’re not alone. “Going agile” isn’t easy. Agile doesn’t deliver guaranteed results, […]
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Blog
Revenue Enablement And Change Management: Two Sides Of The Same Coin
To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.
Blog
Announcing The Modern Application Development Services Landscape, Q3 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
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Digital Business Strategy Service Providers Must Evolve To Deliver Value
Value creation should be at the center of each criterion for selecting digital service providers.
Podcast
What Makes Journey-Centric Companies Different
Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means.
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.
Align Marketing And Sales Teams On Customer Value
Want to maximize revenue by prioritizing customer value? Discover how the Forrester Opportunity Lifecycle keeps teams engaged with customers at every stage of their journey.
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Five Ways To Tell That Your Leadership Communication Skills Need Work
Guiding the workforce through ongoing and urgent change requires strong leadership communication skills. Are your skills up to the challenge? Find out in this post.
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Skills Management Can Make Or Break Your Emerging Tech Plans
Our new report How To Tackle Your Emerging Tech Skill Gaps introduces two frameworks that help business leaders address emerging skill needs.
Blog
Your Data Culture Is DOA
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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New Company To Focus On Data Leadership And Literacy In The AI Era
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
Blog
Improve Your Loyalty Results With A Loyalty Services Provider
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here. This blog answers key […]
Empower Your Marketing Org To Drive A Bigger Impact With GenAI
Download our generative AI (genAI) guide for CMOs to create a clear vision and strategy for B2B marketing genAI adoption with guardrails to mitigate risk — and a framework to assess your readiness.
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Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
Blog
Change Fatigue In Digital Transformation: Where Has All The Value Gone?
Change fatigue is not about stamina; it’s about a lack of perceived value. Read this blog to learn the key steps to stop fatigue from creeping into your transformation journey.
Blog
Change Management In Digital Transformation: There’s No Tunnel, There’s No Light
Change resistance can derail be best transformation roadmap. Read this blog to learn about the most common mistakes to avoid.
Blog
Adding A Product-Led Growth Strategy To A Traditional B2B Organization
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]
Blog
Digital Transformation: Don’t Drive Your Sports Car At Bicycle Speed
Many organizations are actively modernizing their tech stack but find themselves driving a sports car at bicycle speed — without a GPS. Successful organizations start by asking which race they are participating in before choosing a car. They equip drivers and mechanics with the skills needed to push that car to the limit. They choose […]
Learn How (And Why) Reltio Left MQLs Behind
Reltio did it, and so can you! Watch our webinar to learn how Reltio transformed its revenue strategy in just 60 days with a shift from MQLs to buying groups.
Blog
Plan Now For Major Changes To Oracle Java Licensing Costs
Oracle has again changed licensing rules for its widely used Java product. On January 23, 2023, the company introduced a new license metric, the SE Universal Subscription. It offers all the benefits of the legacy Java SE subscription, plus universal use rights (desktop, server, and third-party cloud) and triage support for customers’ entire Java portfolio, […]
Blog
Explore The End Of The Customer Lifecycle At CX APAC 2023
Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging technologies, and expect more from brands. And during the pandemic, businesses proved that they can innovate fast enough to keep up. As both consumers and businesses race forward, […]
Blog
Turn To Leading European Skill Clusters To Plug Digital Skill Gaps
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
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