Future of Work
The future of work refers to how business and workplaces will change and shift over time. Forrester’s future of work research team continuously analyzes a variety of changing trends to produce unique perspectives on how business and technology trends will impact workers across industries and geographies. From hybrid work to automation technology to talent shortages, the future of work is constantly changing and Forrester will continue to track it and analyze it.
Insights
Blog
The Tech Exec’s Guide To Decoding Cybersecurity Vendor Performance
Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
Blog
XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
Blog
What You Can Learn From Shopify’s CEO’s Memo On Workforce AI
A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.
Podcast
Put Employees At The Center Of Your AI Strategy
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.
Blog
It’s Not Your Automation; It’s Your Change Management
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
Blog
Vibe Coding: Innovation Or Chaos?
In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves.
Blog
Reorg Ready: How Leaders Can Communicate Through Organizational Transformations
Learn how B2B leaders can mitigate the risks inherent in reorganizations and foster a sense of stability and confidence.
Blog
Why The “AI Agent As Coworker” Narrative Is The Future
AI agents have a promising future as innovative coworkers, and their presence is already being felt despite the inflated hype and current limitations.
Blog
The “AI Agent As Coworker” Narrative Is Nonsense
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. Here, Anthony takes a skeptical perspective, while in his blog, Seth (ever the optimist) makes his case for a more positive view of AI agents. An ad campaign has been running on bus shelters across […]
Podcast
AI Agents Vs. Agentic AI: Definitions And Use Cases
What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister discuss the nuances of the two and use cases for both.
Podcast
How Coach-Like Managers Build Better Teams
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.
Blog
The Forrester Wave™: Knowledge Management Solutions, Q4 2024 — Insights
The past decade has seen little advancement in knowledge management (KM) technologies, but now KM solutions are changing right before our eyes.
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
Blog
Google Pressures Microsoft 365 By Adding Gemini To Workspace For (Mostly) Free
Today, Google announced that it will include “the best of Google AI” in its Workspace Business and Workspace Enterprise plans, without the need to purchase an add-on. Will this make Workspace more competitive against Microsoft 365?
Blog
The Automation Paradox Strikes Again: Lessons From Woolworths “Amazon Era” Productivity Play
Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace.
Blog
Balancing AI And Humanity: Insights From Knowledge Management’s Biggest Events In 2024
Knowledge management is experiencing an exciting transformation fueled by the merging of generative AI and human-centered practices.
Blog
The Great DEX-pansion Of 2025
For years, enterprises have approached digital employee experience (DEX) initiatives in silos — IT is doing one thing, HR another, and the business something totally different — all of which has made it difficult for organizations to successfully drive DEX outcomes for employees.
Blog
Lead A High-Performing Digital Team
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog
Predictions 2025: Will You Stall Or Soar By Embracing The Future Of Work?
In 2025, businesses will stand at a critical crossroads, with choices to make in areas such as return to office, employee experience, and AI skills. Get a preview of what’s coming in our 2025 future of work predictions.
Blog
Support Your Talent Goals By Managing Your EVP And Employer Brand
Our latest research helps business leaders align employee value proposition (EVP) and employer brand.
Blog
Employer Brand And EVP: A Necessary Primer
Employer value propositions (EVPs) and employer brand are tightly linked and they are everyone's job.
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