high tech
The challenge for high tech firms: Ditch the buzzwords, move past product talk, and develop a deep understanding of the issues and challenges of the buyers you are trying to serve. Read our advice.
Insights
Blog
What We Saw At AWS re:Invent 2024
AWS may have been caught off guard by the sudden rise of generative AI, but now it’s coming for the competition from every possible angle. Get our key takeaways from AWS re:Invent 2024.
Missed It? Watch The APAC Predictions Webinar Replay
Watch it now to explore the 2025 tech predictions impacting APAC tech leaders. Learn what this research means for tech and security strategies in the Asia Pacific region.
Podcast
Are We Nearing The End Of The Google Era?
Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.
Blog
Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors
After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.
Webinar
Predictions 2025 Webinar: Technology & Security
Find out where AI, cloud, and infrastructure are headed in 2025. Join our analysts on January 30 for a deep dive into our 2025 predictions for technology and security leaders.
Blog
Forrester’s 2024 Technology Strategy Impact Award Winner And Finalists For APAC
What does high-performance IT Iook like? Read about the technology strategy that won Macquarie’s Banking and Financial Services group this year’s Technology Strategy Impact Award for the APAC region.
Podcast
Lessons Learned From The CrowdStrike Outage
On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode, VP and Research Director Amy DeMartine and Principal Analyst Allie Mellen discuss the lessons learned from the outage and what steps security and business leaders should take as a result.
Blog
Avoiding Digital Imperialism In The Age Of AI
As AI becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customers, and organizations, it’s crucial to prevent a scenario where the concentration of power in the tech sector leads to a new form of digital dominance.
Blog
Why Forrester’s SAP Services Landscape, Q3 2024, Is So Important
We recently completed The SAP Services Landscape, Q3 2024. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients. The RISE with SAP offering has undergone massive changes in the last […]
Blog
Why Forrester’s Oracle Services Landscape, Q3 2024, Is So Important
We recently completed The Oracle Services Landscape, Q3 2024. Since the last edition of this Forrester Landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt software-as-a-service (SaaS) principles. Customers of heritage products, like E-Business Suite and PeopleSoft, have been rapidly adopting Oracle Fusion Applications as Oracle is one of the […]
Blog
Key Insights And Recommendations From VMware Explore 2024
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
Blog
AMD Acquisitions Focus On Strengthening AI
AMD's recent and planned acquisitions sets the firm up to better compete with NVIDIA in a few different areas. Learn how in this post.
Blog
Exploring Japan’s Business And Technology Priorities For 2024
Japanese organizations are facing a pivotal shift in their business and technology priorities amidst economic uncertainties. Take a look at the insights from our latest report.
Blog
Apple Posts Strong Results, But Wait For What’s Coming Next
Apple posted strong Q3 numbers on the back of a reinvigorated iPad and ongoing growth in its high-margin services business. But what happens next?
Blog
Two SAP Board Executives Depart Abruptly: What It Means
SAP announced it is losing two more members of its executive board, Julia White and Scott Russell. Get Forrester's take on the ongoing disruption to SAP's leadership.
Blog
Insights From The 25th Accenture SAP Leadership Council
From June 10–12, Accenture hosted clients, consultants, analysts, and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. Get four key takeaways from the event in this blog.
Blog
From PC Giant To AI Innovator: It’s Time To Refresh Your Perception Of Lenovo
Lenovo’s investments in AI-powered solutions are transforming the company. Learn six key elements of Lenovo’s AI latest strategy and offerings.
Join Us Live: Key 2025 Tech & Security Predictions
Get ahead with insights from Forrester analysts. Join us on Jan. 30 for a webinar on our 2025 predictions covering the future of technology and security, from rising cyberthreats to the impact of AI and automation.
Blog
Australia And New Zealand: Navigating Business And Technology Priorities For 2024
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.
Podcast
Will Generative AI Revolutionize ERP Systems?
Generative AI is breathing new life into traditional technology, and enterprise resource planning (ERP) systems are no exception. In this episode, Vice President and Principal Analyst Liz Herbert discusses the opportunities, use cases, and challenges of genAI in ERP.
Blog
Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
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