Retail Trends
Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.
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Insights
Blog
Retailers: Adopt Three Application Security Technologies Now
Three application security technologies are key for retailers to adopt before the holiday season.
Blog
Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Blog
Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog
Reshape 2024: Amazon Business Is Ready For Its Close-Up
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog
Predictions 2025: Retail — Tech Investments Will Support Retailer Profitability
As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.
Blog
Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
Blog
Is Keeping Your Commerce Tech Vendor The Right Move For You?
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
Blog
How 116 Retailers Competed With Amazon’s October 2024 Prime Event
Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.
Blog
CVS Eyes A Splitting Heart Decision: Separating Its Core Business To Shock Future Growth
A potential split at CVS marks a significant shift in the retail company’s strategy from one-stop-shop for all things healthcare.
Blog
How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Blog
Holiday Shopping Has Started — So Has Our Research To Help!
Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.
Blog
Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
Get The Latest In Customer Experience
Each week, the CX Cast brings you the latest news and cutting-edge tactics making waves in customer experience.
Blog
Walmart Tops List of Leading US Retailers By 2023 Sales
Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.
Blog
Merchant Payment Providers In APAC: What’s Hot In 2024
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in […]
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US Consumer Financial Health Analysis, Q2 2024
To understand the current financial health of US consumers, we analyzed data from the U.S. Bureau of Economic Analysis (BEA) on Personal Income and Its Disposition.
Blog
Prime Day 2024: How Retailers Competed With Amazon
Learn how major retailers and brands competed with Amazon’s Prime Day 2024 event.
Blog
Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks
As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand safety pitfalls. Retail owned and operated properties like displays in a Walgreens, audio broadcast in a Walmart store, or a banner ad […]
Blog
Redefining The Fate Of Virtual Care
Following shocks to virtual healthcare, providers, payers, and partners will have to revitalize this important modality of care. Learn how in this blog post.
Podcast
358: Generative AI And Search Product Discovery
Search can make or break your digital experience, but how much do you really know about search vendors, the choices you can make, and how search really impacts customer loyalty? Forrester Principal Analyst Emily Pfeiffer joins us to share some insights into what CX leaders should know about commerce search.
Blog
How Luxury Brands Can Bolster Their DTC Business
We reviewed luxury fashion brands based on long-term digital success and the strength of their direct-to-consumer operations.
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