Sustainability
Forrester provides the latest insights about sustainability and mitigating environmental risk, including the effects of climate change and extreme weather.
Insights
Blog
For Earth Day 2025, Focus On The Threefer Of Sustainability Efforts: Meet Sustainability Goals, Achieve Better Financial Results, And Reach Business Strategy Goals
This past year, I was describing what a “twofer” was to my colleague Jinan Budge in Australia. I casually dropped this term for getting two things for the price of one during a conversation. In addition to talking about how weird lingo can be, it also led to me proposing that what we were talking […]
Blog
Hannover Messe 2025: Mind The Reality Gap
Forrester analysts Paul Miller and Pascal Matzke share their thoughts after visiting the 2025 Hannover Messe industrial automation trade fair.
Blog
Microgrids And Data Centers: A Sustainable Power Duo
Tech leaders are under more pressure to improve energy efficiency. Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.
Blog
Supercharge The IT Circular Economy With The CARFAX Approach
The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that, this year, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices. Further for manufacturing, Forrester’s report, Embrace The Circular Economy To […]
Blog
Navigating Economic Waters: The New US Administration’s Spending Scenarios And Global Impact
With a new US administration coming in, there is always economic uncertainty. Learn some of the factors that could be strong influencers of future US economic growth and how they could impact other global markets.
Blog
The Enterprise Architecture Tool Market Starts 2025 With A Notable Merger
In a Forrester landscape report published in May 2024, we predicted that M&A activity would continue to change and disrupt the enterprise architecture management suite (EAMS) market. This trend started in 2023, continued throughout 2024, and now, amazingly, as we enter 2025, the market has reached a further peak.
Blog
The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric — And More
The automotive sector’s vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it’s applied to the entire mobility ecosystem, which is what we’re doing at Forrester.
Blog
Environmental Sustainability: Even If You Change The Route, Keep The Destination
There’s a school of thought that writes most sustainability efforts off as annoying virtue signaling: Consumers with time and disposable income choose to pay a green premium for products that make them feel good, and companies plant trees and recycle coffee cups to make those customers like them. As costs rise, belts tighten, and we […]
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A Digital Product Passport Needs More Standardization And Fewer Standards
The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.
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Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.
Podcast
Assessing AI’s Impact On The Environment
The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.
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Forrester’s Green Consumer Segmentation For 2025
There is no single green or sustainable consumer. Values and attitudes vary greatly within the same age group or across different countries. Learn about Forrester’s recently updated green segmentation for 2025 in this preview of a new report.
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How Accurate Were Our Predictions For 2024?
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
Blog
AI And The Green Market Revolution Will Intertwine
While AI has huge potential to mitigate the environmental crisis, the technology that powers AI has a huge impact on climate change and water resources. Learn how the futures of AI and the green market revolution are intimately linked and how they will both become invisibly embedded into our daily lives.
Blog
Learnings From The Forrester Wave™: Cloud Cost Management And Optimization Solutions, Q3 2024
At long last, The Forrester Wave™: Cloud Cost Management And Optimization [CCMO] Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long briefings and customer calls and perform multiple iterations on scoring; the vendors go through the same. They put in many hours setting up customer references, product demonstrations, […]
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What You Should Look For From ESG Data And Analytics Providers
The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up.
Blog
The Circular Economy Is Brought To You By The Letter R
Learn how the five Rs can help manufacturers participate in the circular economy: reduce, reuse, repair, refurbish, and recycle.
Blog
Announcing The Enterprise Architecture Management Suites Landscape, Q2 2024
Enterprise Architecture Management Suites Are An Architect’s Ally Enterprise architecture management suites (EAMSes) are fundamental to running a successful architecture practice. EAMS tools are being used to help architecture teams manage architecture risk, reduce cost, and support organizations in proactively managing their technical debt. AI use cases are flourishing in this market, freeing up architects’ […]
Blog
With Selipsky Out, What’s Next For AWS?
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
Blog
GreenOps, FinOps, And The Sustainable Cloud
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.
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