Featured Blogs

In 1996, four men made Canadian history when they won the Olympic gold medal in the men’s 4×100-meter relay in a time of 37.69 seconds. This historic win was especially surprising, considering the team had struggled in the events leading up to it. They had the quickness but needed to work through the mechanics of […]

Two-thirds of B2C marketing decision-makers said they planned to increase investment in creator/influencer programs. Get five tips to effectively scaling your creator marketing program in this post.

After over 12 years of leading Forrester’s research on agile and, from 2011, publishing a biennial Forrester report on the global state of agile adoption, we have just published The State Of Agile Development, 2025: It’s Still Relevant, With Benefits And Challenges. In this blog, I am just quickly highlighting some of the key takeaways […]

It’s been some time since Forrester has written about this market, and a lot has changed. Automation is the cornerstone of speed and operational efficiency. With the increasing complexity in IT ecosystems, business applications, and data, the demand for smarter automation is greater than ever. Batch automation and workload automation are certainly not new concepts […]

Last week, my dentist invited me to join their loyalty program. It’s official: The loyalty program is the “go-to” customer relationship marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). According to Forrester’s Consumer Benchmark Survey, 2024, […]

Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot (and that does not account for NetApp’s CloudCheckr acquisition that followed shortly). Both Spot and CloudCheckr are included in the Flexera deal, which is expected to […]

AI announcements have become almost daily occurrences, yet Telstra’s recent joint venture with Accenture stands out as particularly noteworthy. This partnership signals a significant shift in how large enterprises are approaching AI adoption to create an AI advantage. Telstra understands that the only path to sustainable business advantage using AI lies in capturing and putting […]

Personalization can take many forms, including delivering relevant, customized content, driving segmentation, and drawing on persona, role, geographical, and behavioral information to create great customer interactions. B2B firms should spend more time personalizing postsale customer engagement.

Digital businesses selecting replacement order management systems — or adding pieces on top of their existing one — have a lot of new decisions to make. Get some key insights on the latest solutions in this preview of our new Wave evaluation of the OMS market.

The past decade has seen little advancement in knowledge management (KM) technologies, but now KM solutions are changing right before our eyes.

Every year, Forrester looks to the future to predict what we think will happen across industries, geographies and technologies. This week, Forrester analysts Riccardo Pasto and Colleen Fazio join CX Cast host Martin Gill to discuss how Forrester’s 2025 Government predictions came together, and upcoming challenges to government CX.

The best way to maximize the use of AI-assisted software development is to make sure your fundamentals are solid. Find out why in this post.

Learn how Forrester's new IT Management Systems Architecture can improve your IT management capabilities by identifying key integration areas and systems redundancy.

Get an inside look at how the winner of Forrester’s 2024 B2B Program Of The Year drove a 15.9% year-over-year increase in brand value and a 75% lift in brand recall.

A 30-second spot at this year’s Super Bowl will set you back a cool 7 million bucks. And even if you wanted one of those spots, you can’t have it — they’ve been gone for a while. That must mean these ads are like the proverbial goose laying golden eggs, right? Wrong! Find out more in this analysis of Super Bowl ad spending trends.

The US government is doing something positive around IoT security. With the launch of the US Cyber Trust Mark program, the Federal Communications Commission (FCC) authorized a program and developed rules that bring forward a voluntary labeling standard to inform consumers about the cybersecurity impact of wireless IoT devices they may bring into their homes. […]

Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.

With a more crypto-friendly administration preparing to take office, we break down the key terms associated with cryptoassets.

The US Surgeon General’s recent warning on alcohol consumption and cancer risk comes at a time when many consumers are participating in dry January, with new terms such as sober-curious being used and demand for “sober bars.” But rather than getting caught up in the pessimistic future of alcoholic beverage companies or the food and […]