technology-driven innovation

Firms with advanced technology-driven innovation practices grow three to four times faster than the industry average. Learn how your firm can outpace your peers.

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Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse

Rani Salehi 1 day ago
The AI revolution has given corporate executives the perfect justification for workforce reductions that they’ve been planning all along. While 75% of business leaders admit that AI won’t replace employees, 58% have slowed hiring, citing AI uncertainty. From Amazon’s Andy Jassy to IBM’s mass HR layoffs, companies are using AI hype as cover for systematic workforce optimization that has little to do with actual technological capabilities. The disconnect is clear: Executives don’t believe that AI replaces workers, yet they’re cutting jobs in its name. For organizations and individuals to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable. The AI downsizing wave is here, but preparation and strategic thinking can help you navigate it successfully.
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Demystifying Artificial General Intelligence

Bernhard Schaffrik July 9, 2025
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

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Master Tech Mayhem: Technology & Innovation Summit Comes To London

Pascal Matzke July 9, 2025
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
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Reimagining ITSM: How Refresh Europe 2025 Propels Freshworks Amid A Fierce Competitive Landscape

Julie Mohr July 8, 2025
At Refresh Europe 2025, the focus shifted from traditional SLAs to experience-led metrics, emphasizing the importance of user perceptions in IT interactions. Freshworks showcased its advancements in AI-driven service management, particularly through Freddy AI. The company aims to simplify ITSM by reducing tool sprawl and enhancing employee experiences. While not the market leader, Freshworks is strategically competitive, targeting midmarket companies. Its approach balances automation with usability, positioning it as a lean alternative in a crowded landscape.
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HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI

Naveen Chhabra July 7, 2025
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
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USU’s Strategic Reveal: Can Its ITSM Vision Keep Pace With Global Giants?

Julie Mohr July 3, 2025
Explore USU’s strategic insights from USU World 2025, where it unveiled its vision for IT service management amid growing global competition. Discover the company’s focus on genAI-powered solutions, data governance, and community engagement, as well as how it is addressing the evolving demands of a hybrid, AI-driven digital landscape, and learn about its commitment to operational compliance and innovative service delivery.
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What To Expect At Viva Technology 2025

Thomas Husson June 6, 2025
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
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Introducing Forrester’s IT Spend Management Framework

Frederic Giron June 2, 2025
Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive. 
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Public-Sector IT Leaders: It’s Time To Prioritize The Right Emerging Technologies

Sam Higgins May 29, 2025
Learn the 11 emerging technologies that all public-sector IT leaders should be watching and get insight on how these technologies will shape the next decade of government transformation.
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From Legacy ITSM To Proactive Service Management: Why 2025 Is The Year To Rethink Your Strategy

Julie Mohr May 26, 2025
The Legacy of IT Service Management Is Holding You Back For more than twenty years, IT Service Management (ITSM) has served as the operational backbone for managing incidents, problems, and changes. Yet in 2025, the complexity of enterprise IT environments has outpaced the frameworks and processes once deemed cutting-edge. Despite improvements in incident response, asset […]
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The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift

Charles Betz May 21, 2025
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
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Rethinking Government Reform: Can In-House Government Consultants Deliver Lasting Impact?

Sam Higgins May 21, 2025
Internal consultancies — mission-driven capability centers for innovation, strategy, and execution — are emerging as key vehicles for governments seeking to do more in-house. As many jurisdictions adopt internal consultancies, we need to ask: Are we building them to last or simply building them fast?

Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning

In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.

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Master Tech Mayhem: Technology & Innovation Summit APAC

Frederic Giron May 15, 2025
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
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The Future Is Now With AIOps: Transforming IT Operations In Volatile Times

Carlos Casanova May 14, 2025
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog

The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing

Diego Lo Giudice May 6, 2025
For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.
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Driving IT Excellence With AIOps: Key Insights For Future Success

Carlos Casanova May 5, 2025
Discover how AIOps revolutionizes IT operations with essential functionalities, advanced capabilities, and strategies to overcome adoption challenges, as detailed in Forrester’s “Drive IT Excellence with AIOps” report.
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How Kraft Heinz Is Using GenAI To Reimagine The Future Of Creative Content

Manuel Geitz May 4, 2025
Kraft Heinz recently embraced genAI to scale content creation and personalization, and in the process, reimagined how it brings its iconic brands to life.

Summer Team Up: Technology & Innovation Summit EMEA

From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.

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Key Questions Dominating The Innovation Agenda

Bernhard Schaffrik April 28, 2025
While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations.
Blog

XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies

Brian Hopkins April 14, 2025
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
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Navigate The Evolving Landscape Of AI Technical Services

Alvin Nguyen April 9, 2025
Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.
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