Blog
We are thrilled to announce our research, Deconstructing Human Element Breaches, detailing the many and varied risks posed by and to humans — a problem that has plagued cybersecurity teams for decades. Forrester clients can use this research as a catalyst for productive conversations with executives and peers across functions about controls to mitigate the human element breach types most common to their organizations and industries.
Blog
In the high-stakes world of B2B sales, no path to a closed deal is perfectly linear. According to Forrester’s Demand, ABM, And Customer Marketing Survey, 2024, 56% of opportunities handed off to sales fail to close successfully. The preponderant focus that still exists on identifying new opportunities in demand and account-based marketing (ABM) means that […]
Blog
Delivering compelling B2B event content is central to an event’s success, but it’s a high-stakes endeavor. Leaders must build organizational alignment around a key theme that aligns to business objectives. They need to use this theme to craft a narrative that feeds into all aspects of event content. They must coordinate with demanding speakers. Resourcing […]
Blog
Generative AI can significantly enhance agile knowledge management practices by automating and improving various aspects of knowledge workflows. Learn the top use cases and find out how knowledge workers can adapt to them.
Podcast
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Martin is joined by Forrester VP, Principal Analyst Sucharita Kodali to discuss how Forrester’s 2025 retail predictions came together.
Blog
B2C marketers are monitoring a series of state privacy laws going into effect this year, including the recently enacted Texas Data Privacy and Security Act. Get three key next steps in this post.
Blog
Product management and technical debt are top priorities for many digital and IT organizations, but many tech and business leaders may be unclear on the relationship between these two areas. Learn how one can actually be a solution for the other in this post.
Blog
In the past year, more than half of manufacturers said they planned to replace or upgrade their product lifecycle management (PLM) platforms. Get a a summary of a three-step process that tech leaders should follow to help transform PLM.
Blog
Get the highlights from the World Economic Forum’s 2025 Global Risks Report and find out what it means for global risk leaders.
Blog
You can have great sales and customer success (CS) teams, but if you don’t have smooth account handoffs from one team to the next, you will fail your customers and lose speed in the race to retention and growth. Learn how to get an edge.
Blog
Two-thirds of B2C marketing decision-makers said they planned to increase investment in creator/influencer programs. Get five tips to effectively scaling your creator marketing program in this post.
Blog
After over 12 years of leading Forrester’s research on agile and, from 2011, publishing a biennial Forrester report on the global state of agile adoption, we have just published The State Of Agile Development, 2025: It’s Still Relevant, With Benefits And Challenges.
Blog
Automation is the cornerstone of speed and operational efficiency. With the increasing complexity in IT ecosystems, business applications, and data, the demand for smarter automation is greater than ever.
Blog
Last week, my dentist invited me to join their loyalty program. It’s official: The loyalty program is the “go-to” customer relationship marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%).
Podcast
Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align their procurement strategies with ESG and accessibility compliance goals.
Blog
Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot.
Blog
Traditional demand generation strategies don’t accommodate the complex realities of B2B buying. Learn why adaptive programs are the answer.
Blog
AI announcements have become almost daily occurrences, yet Telstra’s recent joint venture with Accenture stands out as particularly noteworthy.
Blog
Personalization can take many forms, including delivering relevant, customized content, driving segmentation, and drawing on persona, role, geographical, and behavioral information to create great customer interactions. B2B firms should spend more time personalizing postsale customer engagement.
Blog
Forrester's security and risk research team breaks down the key highlights and implications of former US President Joe Biden’s 2025 Executive Order (EO) 14144 on strengthening security, improving accountability for software and cloud service providers, and promoting innovation, including use of emerging technologies.
