How We’re Different
At Forrester, we redefine how organizations transform during uncertainty. Unlike traditional firms we provide continuous guidance tailored to empower business and technology leaders at every step. From cutting-edge insights to actionable strategies, we don’t just deliver answers — we help drive impact.
Turn Complexity Into Competitive Advantage
Forrester helps technology and business leaders drive meaningful change such as:
- Simplify and optimize your tech investments to save up to 30%.
- Build investment roadmaps with clear ROI for emerging technologies like genAI.
- Create alignment between business and technology for transformational growth.
Leadership-Driven Results
Scalable growth begins with bold, decisive leadership. Forrester equips you to face every challenge with confidence — helping you lead with clarity, manage risks strategically, and foster seamless collaboration across teams.
62 of the Fortune 100 companies are Forrester clients.
How We Equip Technology Functions To Succeed
We empower leaders across multiple enterprise roles. Here’s how we help:
Technology Executives
Optimize your IT strategies to power growth and adapt to future shifts. We offer tools and guidance to simplify your tech stack, reduce costs, and strengthen security without sacrificing innovation.
Security Leaders
Mitigate risks, protect your brand, and ensure a secure customer experience. Forrester partners with your security teams to manage enterprise threats while aligning efforts with your overarching tech strategy.
Tech Architecture And Delivery Leaders
Unify business goals and technical architectures to ensure seamless implementation. Together, we’ll streamline delivery and get your teams set up to drive optimal outcomes.
Data, AI, And Analytics Leaders
Turn trusted AI into business value. With Forrester, you’ll scale AI efforts effectively, align stakeholders, and cultivate a data-driven culture.
How We Help Clients Achieve More
I’ve used other services, but they haven’t been as real-world as Forrester’s research. And that’s the beauty of Forrester — it’s real-world examples, best practices that you can leverage easily with your teams.
— Hitesh Patel
CIO, Sleep Number
Forrester helps me ensure that we’ve got the right strategy by providing the best analysis on IT practices and market trends so I can determine the best IT strategy to fit the business.
— Julien Martino
Enterprise Architect, Michelin
Forrester’s been invaluable. They have helped us understand our challenges: What are IT buyers looking for, what questions do they have, and what are their priorities?
— Peter Rogers
EVP, Head of Data and Technology, Merkle
Proven Value, Less Risk
Forrester conducted a Total Economic Impact™ (TEI) study to examine the potential return on investment that organizations may realize by investing in Forrester Decisions. Forrester Decisions is our portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. Three-year, forecasted, and risk-adjusted present-value quantified benefits for the composite organization include:
Why Partner With Forrester?
Focus On Your Growth: Our evidence-based strategies reduce waste and help identify what’s worth investing in, from tech stacks to key initiatives.
Anticipate The Future: With proven forecasting and advanced scenario planning, we help you mitigate risks and stay ahead of changes.
Lead Boldly: Forrester enables executives to align their teams, innovate faster, and lead confidently, even in times of change.
Accelerate Transformation: Leverage genAI expertise with guidance designed for precision and impact.
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