After taking a wait-and-see approach in 2024, business and technology leaders are gearing up to spend. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.
Budget Planning Guide 2025: Technology Executives
While most technology executives expect to increase their IT budgets in 2025, it might not be enough to keep up with inflation. It’s never been more vital to know where to invest, where to pull back, and where to pilot and experiment. Get insights in this report.
Make The Right Tech Budget Decisions Now To Succeed With AI In 2025
Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.
Budget Planning Guide 2025: Technology Architecture And Delivery
In an era of ongoing volatility, executives expect payback and business outcomes from their tech budgets. In 2025, tech leaders must balance investing for the future with maintaining budgetary prudence.
Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets
Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.
Budget Planning Guide 2025: Customer Experience
CX leaders are cautiously optimistic about resource increases as they look to reverse declines in CX quality. To succeed, they must invest to overhaul core competencies and be strategic about their use of emerging technologies.
Customer Experience Leaders Are In Dire Straits — Invest To Overhaul Core Competencies
To get CX back on track, leaders and teams will need to recommit to what matters most to customers. Explore a few of our recommendations for 2025.
Budget Planning Guide 2025: B2B Marketing Executives
The effects of inflation will make it feel as though marketing budgets are stagnating. Achieving growth objectives will require leaning into collective strategies, collaboration, and cross-functional partnerships.
B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases
B2B marketing leaders are no strangers to stretching budgets. As they head into a new planning cycle, knowing where to focus is key to optimizing results.
Budget Planning Guide 2025: Security And Risk
Regulatory pressure and heightened customer expectations should continue to boost available spending and empower CISOs to systematically prioritize resources that augment critical skills and infrastructure.
Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025
The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.
2025 Budget Planning Guides: Live Webinars
Go deeper into our planning and budgeting recommendations. Hear from the analysts behind our guides on where to invest, pull back, and experiment to fuel growth and differentiation.
2025 Budget Planning Guides LIVE: Technology And Security
Which strategic budget decisions will help you improve business results through technology and security? Join us to learn how to enhance AI capabilities; reduce technical debt; and prioritize investments in software, supply chain, and API security.
2025 Budget Planning Guides LIVE: Customer Experience
Emerging technologies like generative AI are presenting groundbreaking opportunities for CX leaders and teams. Learn how to seize these opportunities and strengthen CX fundamentals in our live webinar.
2025 Budget Planning Guides LIVE: B2B Marketing
Discover which budget moves you should make now to set yourself up for growth in the coming year. Join us as we dive deep into our budget planning recommendations for B2B marketing leaders and teams.
How Can We Help?
Get in touch to find out how Forrester can help you make the most of your 2025 budgeting process.