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Adopt A Customer-Centric Campaign Approach

Life sciences tech company Medidata needed to move from a product-centric marketing approach to one that’s focused on customer needs. Discover how partnering with Forrester helped Medidata create holistic, audience-centric campaigns and simplify measurement.

Forrester could bring in that third-part agnostic view and also advise how other B2B companies are shaping their marketing initiatives as they grow in complexity and size.
— Jennifer Plumer
Senior VP, Global Marketing, Medidata

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