Understand Shifting Trends And New Buyers

Merkle’s go-to-market strategy has shifted from serving more traditional forms of marketing, such as email and direct mail, to powering the experience economy, including e-commerce and CRM experience. In this video, Peter Rogers, EVP, head of data and technology, describes how he worked with Forrester to better understand the landscape Merkle was in, its buyers, competitors, and how Merkle eventually rolled out a strategy for success.