Featuring:
Jivesh Juneja, Customer Journey Director, Nissan
Show Notes:
Since 2018, Nissan has been on a path to transform its legacy systems and operating model to make customer journeys the center of value creation and create a best-in-class integrated customer journey. Jivesh Juneja, Customer Journey Director at Nissan, joins the CX Cast to discuss Nissan’s journey from embracing customer journey mapping to scaling out journey management and adopting a journey-centric operating model. We discuss:
- What is a journey centric operating model?
- What are the key benefits Nissan has seen from this approach?
- What has Nissan learned from the transformation?
- How is Nissan connecting outside-in customer journeys to value streams to speed delivery?
Related research: Case Study: Nissan Transforms CX And EX Through Seven… | Forrester
Related listening: 318: Journey-Centricity Roadmap – Forrester