Featuring:

Joana de Quintanilha, VP, Principal Analyst

Show Notes:

Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture. We discuss: 

  • What is guerilla CX? 
  • Why is it relevant now? 
  • How does it support CX management priorities? 
  • What are real examples of guerilla CX, and how did these practitioners know to deploy these tactics? 

For more on guerilla CX, see Guerrilla CX: Improving The Quality Of Your CX Despite Tight Budgets And Small Teams.