Featuring:

Martha Bennett, VP, Principal Analyst

Show Notes:

How should CX professionals use generative AI? Forrester VP, Principal Analyst Martha Bennett joins for a follow-up discussion to chat about the evolution and current state of genAI, busting myths and addressing real-world CX applications. We discuss:

    • What difficulties do companies face in scaling genAI?
    • What does success look like for CX pros trying to implement genAI?
    • How can CX pros achieve effective AI implementation?

For Martha’s previous episode covering genAI: 343: Demystifying Generative AI – Forrester