Featuring:

Dipanjan Chatterjee, VP, Principal Analyst

Thomas Husson, VP, Principal Analyst

Show Notes:

Why should CX professionals care about brand experience (BX)? Forrester VP, Principal Analysts Dipanjan Chatterjee and Thomas Husson join the podcast to discuss the challenges organizations face in delivering a total experience and shed light on how BX can help drive growth.

We discuss:

  1. Why should CX professionals care about BX?
  2. How does the Brand Experience Index compare to the Customer Experience Index?
  3. How can departments overcome challenges to collaborate on delivering a total experience?

Related content: Introducing Forrester’s Brand Experience Index — Drive Growth With Both Brand And Customer Experience