Executive Leadership Exchange (ELE)
For Qualified Executives Only
The Executive Leadership Exchange (ELE) is a qualification-only program. It is designed to deliver a premium experience for C-level marketing, sales, customer, and product executives. The program will expand on the Forrester thought leadership presented at the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
This program is offered by invitation/application only. Invitations will be extended closer to the event date. Please contact events@forrester.com with any questions.
The ELE Program offers:
Private Executive Sessions
Attend private sessions featuring sneak peeks of sessions and exclusive Q&As
Priority Analyst 1-On-1 Booking
Receive priority booking for 1-on-1 networking and guidance meetings with our best-in-class analysts and experts. See analyst coverage areas.
Exclusive Analyst Networking Sessions And Receptions
Identify challenges and solve problems in small group collaborations with Forrester experts and enjoy premium reception and dining experiences with peers.
Private ELE Networking Lounge
Connect with your peers during the conference at the exclusive sessions and in a private networking lounge onsite.
See our filtered agenda for details on the exclusive programming for ELE members on Bold Starts Day and throughout B2B Summit North America.
Agenda Preview
Bold Starts
3:30 PM – 5:30 PM | Pre-Day Program
5:30 PM – 6:30 PM | Exclusive Reception
Day 1
12:45 PM -2:15 PM | Program and Lunch
7:00 PM – 9:00 PM | Exclusive Dinner
Forrester Women’s Leadership Program
Open to all
The Forrester Women’s Leadership Program focuses on building community and advancing women in the organization by breaking down barriers and overcoming challenges. Learn advancement strategies and engage in conversations about developing meaningful relationships with women across B2B marketing, sales, customer, and product. All are welcome to join!
The Forrester Women’s Leadership Program will:
- Build Community
- Inspire Change
- Foster Allyship and Individual Empowerment
- Facilitate Meaningful Connections
See our filtered agenda for details on all the great Forrester Women programming taking place on Bold Starts Day as well as throughout B2B Summit North America.
Agenda Preivew
Bold Starts
1:30 PM – 3:30 PM | Pre-Day Program
Day 1
12:45 PM – 2:15 PM | Networking Lunch
Day 3
8:15 AM – 9:00 AM | Networking Breakfast
Forrester B2B Summit 2025 Certification Program
Forrester is offering two new Summit-exclusive Certification programs, providing attendees with a curated event experience, guided practice applying Forrester’s ideas and frameworks to their own organization, and the opportunity to earn a professional certificate and badge by completing the program requirements.
Attendees will have the opportunity to participate in one of the following certification programs:
Note: The certification programs have limited capacity and are offered on a first-come, first-served basis, so we recommend registering early to secure a spot.
How to participate in the certification program:
- Use the Forrester Events App to pre-register for the kickoff workshop associated with the certification program of your choice. Due to limited capacity, attendees may only participate in one of the two certification programs.
- For the Capitalize On The B2B Buyer Power Shift certification, register for the kickoff workshop “Dear [Attendee Name]: Could Your Personalization Strategy Be Better?” on Tuesday at 8:00am.
- For the Harness AI For B2B Marketing, Sales, Customer & Product certification, register for the kickoff workshop “Unlock AI’s Full Potential With Forrester’s AIQ Framework” on Tuesday at 8:00am.
- Attend the kickoff workshop, where you will confirm your desire to participate in the certification program and receive access to the online course.
- Complete the certification requirements, which include attending a selection of sessions and submitting your reflections in the online course.
- Earn your B2B Summit certificate and badge!
Capitalize On The B2B Buyer Power Shift
Kickoff Workshop
- Dear [AttendeeName]: Could Your Personalization Strategy Be Better?
Keynotes
- The New B2B Buyer Power Shift
- Lead And Master Change
- Plus one more of your choice
Breakout Sessions
Choose any three of the sessions below.
- State Of B2B Buying: Implications And Actions For The Growth Engine
- Adapt Your Data Strategy For Increasingly Anonymous Buyers
- Sellers Don’t Trust Marketing, and Buyers Can Tell
- Stop Fooling Yourselves: Truly Monitor And Measure Value For Customers
- Do You Deliver The Value Your Customers Want?
- OK, Boomers And Digital Natives. Let’s Talk B2B Buyers.
- Who Do B2B Buyers Trust?
Analyst-Lead Roundtable
- One Roundtable of your choice.
Capstone Session
- Certification Wrap Up Breakfast
Harness AI For B2B Marketing, Sales, Customer & Product
Kickoff Workshop
- Unlock AI’s Full Potential With Forrester’s AIQ Framework
Keynotes
- The New B2B Buyer Power Shift
- Turn GenAI Possibilities Into Reality
- Plus one more of your choice
Breakout Sessions
Choose any three of the sessions below.
- The Future Of B2B Messaging: GenAI-Driven Relevance And Efficiency
- Your AI Product Strategy: Driving Growth and Customer Outcomes in a Fast-Changing World
- GenAI, Cobots, And Your GTM Team: Where Do Humans Still Fit In?
- Beyond The Hype: Balancing AI Advantages With Human Connection And Trust
- Meet Your New Coworkers: What AI Agents Mean For B2B Go-To-Market Teams
- Making The Case For Data Investment
Analyst-Lead Roundtable
- One Roundtable of your choice.
Capstone Session
- Certification Wrap Up Breakfast
See our filtered agenda for details on all the sessions you can attend throughout B2B Summit North America to earn a professional certificate and badge.
Team Send
Forrester Research has long advocated for an integrated GTM team to drive customer centricity and grow revenue. It cannot be too surprising then that we offer a very robust Team Send for B2B Summit. Teams can consume the many content offerings and develop a unified strategy, together. But that is not all. See below the many other benefits we offer.
Depending upon your team size, you can take advantage of:
Pre-Event
Concierge Service
Full Forrester support for teams as they plan their B2B Summit experience.
Pre-Event Agenda Planning
Meet with a Forrester events program manager prior to the event for agenda review and planning guidance and have a dedicated onsite contact for in-person team support.
Event Kickoff With Research
Start the event by hearing directly from one of the leading analysts and get all your questions answered before the conference begins.
On-Site
Access To Team Lounge
As an exclusive space for team attendees to use for huddles or downtime during the event.
Team Meeting With Analyst
Unique opportunity for up to 10 of your team to meet with an analyst and receive expert guidance.
Private Cocktail Reception
Private reception for the team.
Team Guidance Session
Teams are invited to workshop current initiatives with a leading analyst. Limited availability.
Private Team Space
Private space for your team to get together and collaborate onsite for the duration of the main event days (available to the first five teams.)
Post-Event
Post-Event Recap
Teams are invited to provide feedback with event host or leading analyst and discuss next steps for achieving business goals.