B2B Summit
North America

B2B Marketing, Sales,
Customer, & Product Leaders

March 31 – April 3, 2025  |  Phoenix & Digital

Why Attend

B2B Summit North America is the only industry event where you can learn directly from Forrester analysts, mingle with industry leaders, and network with your peers. Attend the keynotes and panel discussions for the latest strategies and best practices, then join us for analyst-led interactive sessions where you will get hands-on practice using our playbooks, toolkits, and frameworks. Be sure to check out our wealth of case-study sessions for a deep dive into how others in your industry are achieving success.

This conference offers tangible recommendations that I can take back and immediately start working on. I don’t get that anywhere else.

Maggie Wenthe
ITA Group, Director, Marketing Strategy

Gain Confidence From An Unbiased Perspective

When you’re faced with a complex and critical decision about what platforms to choose, what strategies to implement, and how to drive growth for your organization, it’s hard to find knowledgeable experts who don’t have their own agenda.

Events hosted by vendors inherently reflect their own products and sales goals. B2B Summit is different. Forrester analysts have no vested interest in which solutions you select. They are focused on identifying the best approach from an unbiased perspective. You can feel confident that their recommendations are truly in your best interest.

Where Do Our Analyst Insights Come From?

The keynotes, tracks, and interactive sessions at B2B Summit are informed by our continuous research, spanning hundreds of reports each year on B2B marketing, sales, and product leadership. In addition, we leverage special projects that happen throughout the year, including:

Buyer Insights research: market direction data collected through surveys of 18,000 B2B marketing professionals

Forrester Wave™ evaluations: a visual evaluation of leading providers in specific market sectors

Budget Planning Guides: guidance to help B2B marketers plan spending for the upcoming budget year

Annual Predictions: a preview of expected trends for the coming year across B2B marketing, sales, and digital

Did you know?

Forrester oversees one of the longest-running and largest-scale survey efforts focused on how consumers and businesses adopt and use emerging technology and customer experience. It includes more than 700,000 consumers, business executives, and technology leaders annually.

We build our research on this massive primary-source data so that, unlike other research providers, the compelling calls we make are based on thousands of responses from around the world. You gain global scale and expertise from a time-tested approach, as we’ve been doing this from the earliest days of the internet.

New Location. Memorable Experiences.

We are excited to welcome you to our new location at the Phoenix Convention Center in sunny Phoenix, AZ!

Convening in America’s fifth-largest city packs more value than ever. Located in the center of a vibrant, walkable downtown, the Phoenix Convention Center is mere steps from a variety of urban eateries, live music, professional sports venues, art museums, and more.​ It is also just four miles from the Phoenix Sky Harbor International Airport.

Networking & Connections

The joy of live events is reconnecting with colleagues you haven’t seen in a while as well as meeting new connections. That’s why we focus on offering planned social events such as receptions, meals, and parties that you have always enjoyed. But for 2025, we are also serving up our content in a variety of new interactive formats to facilitate networking. Our small-group roundtables and workshops will discuss best practices, case studies, and personal examples, as well as provide practical approaches that you can take back to the office.

Special Programs At B2B Summit

ForrWomen

The Forrester Women’s Leadership Program focuses on building community and advancing women in the organization by breaking down barriers and overcoming challenges. Learn advancement strategies and engage in conversations about developing meaningful relationships with women across B2B sales, marketing, and product. All are welcome to join! Learn More.

Executive Leadership Exchange (ELE)

This invitation-only program for C-level executives and Forrester Decisions VIP Leader seatholders features private facilitated networking and premium experiences tailored to the C-suite. The ELE program brings the most senior-level technology users together to share experiences and gain insights.

Awards Programs

Showcase your company’s achievements by applying for the B2B Return On Integration Honors and B2B Programs Of The Year Awards. Winners will be recognized on stage at B2B Summit North America. Find Out More.

One-On-One Meetings

Schedule private 20-minute sessions with Forrester analysts to ask your most pressing questions and receive customized insights. No other B2B industry event can provide this type of direct access to industry experts.

Marketplace

See the latest products and innovations in the B2B industry during dedicated time in the event agenda. Save travel time by visiting your top partners in one place so you can maximize your attendance at B2B Summit.

It was excellent and exciting, energetic and electric. I felt inspired leaving this Summit.

Arlena Joyner
NCR Voyix, Integrated Marketing Manager

Align Your Whole Team

Wouldn’t it be nice if your marketing, sales, and product teams all approached go-to-market decisions from the same perspective? The first step in aligning your organization is to provide them with access to the same market research and insights. That’s why we make it easy to bring your whole team to B2B Summit. Buy 5 tickets for the price of 4 and get everyone on your team rowing in the same direction.

Convince Your Boss

Now that you can’t wait to attend B2B Summit North America 2025, do you need help convincing your boss to allocate the budget for your trip? We have you covered.

Track Themes

Reset Strategy And Routes-To-Market

This track will help establish a new foundation for customer engagement and growth that embraces changing behaviors and differentiates organizations in dynamic markets.

Revamp Planning And Operations

This track will help maximize customer value and company performance, focusing on unifying operations and processes to better serve the customer lifecycle.

Activate Buyer And Customer Insights

This track will empower informed decisions and activate meaningful engagement with complex buyers and customers, leveraging measurement, analytics, and insights.

Harness The Power Of Technology And Data

This track will focus on how to leverage technology and data to enhance customer experiences and accelerate change.

Evolve Leadership And Skills

This track will help develop, nurture, and uplevel skills in an environment of AI proliferation, employee uncertainty, and buyer control.

Transform Revenue Processes

This track provides the blueprint to change how marketing, sales, and customer success teams align on growth objectives and engage with tomorrow’s buyers and customers.

Foster Ingenuity And Innovation

This track will challenge status-quo and inspire action to help organizations win in an environment where everyone has access to the same resources.

Build Customer Trust

This track will demonstrate ways to establish and maintain trust with empowered buyers and customers to drive buyer connections and boost customer loyalty.

Who Should Attend

Marketing

  • CMO/Heads of Marketing
  • Brand & Communications
  • Demand & ABM
  • Digital Marketing
  • Marketing/Revenue Operations
  • Portfolio Marketing
  • Partner Ecosystems/Channel
  • Content Leaders

Sales

  • Chief Sales Officers
  • Sales/Revenue Operations
  • Sales/Revenue Enablement

Product

  • Chief Product Officers
  • Product Management

Customer

  • Customer Success Leaders
  • Customer Marketing

B2B Summit North America · March 31 – April 3, 2025 · Phoenix & Digital