Why Attend
Your Next Big Idea Starts at B2B Summit
When it comes to making high-stakes decisions, you need actionable insights, unbiased expertise, and proven strategies. That’s exactly what B2B Summit North America delivers. From engaging keynotes to hands-on workshops, this event gives you the tools and confidence to drive innovation and growth. Step away from business as usual and into an elite circle of innovators at B2B Summit, where ambition meets opportunity.
What Makes B2B Summit Different?
Other events push their products. B2B Summit redefines the standard. Forrester analysts deliver insights without bias, offering you clarity and confidence to make the right decisions. The breadth and depth of our B2B experience is unparalleled, ensuring you’re equipped to lead boldly and decisively.
Discover how emerging buying networks will expand today’s buying groups and redefine the next generation of buyer-seller interaction – starting now. AI and third-party influencers will soon be woven into every aspect of the buying journey — and the clock is ticking. Don’t lose sight of your buyers as every part of the process changes.
This conference gives me practical, actionable recommendations that I can implement immediately. No other event does this.
— Maggie Wenthe
Director of Marketing Strategy, ITA Group
B2B Summit Equips You To:
- Lead With Confidence: See data that no other event provides, drawn from hundreds of reports annually and backed by one of the largest and longest-running global survey programs in the country.
- Hone Your Craft: Join sessions where you’ll work directly with Forrester playbooks, toolkits, and frameworks to apply insights to your real-world challenges. Participate in the Forrester Summit Certification program to gain the skills you need to elevate the customer journey.
- Unlock Meaningful Connections: Engage with senior B2B leaders and team members through receptions, roundtables, and workshop sessions designed to foster meaningful conversations.
- Spark Your Innovation: Discover the latest products and developments shaping the B2B landscape. The Marketplace at B2B Summit brings top-tier partners together, offering you a rare opportunity to explore solutions and maximize your time. Meet Our Sponsors.
A Peek Into The Experience:
- Tap Into Experts: Learn directly from Forrester analysts and industry leaders who are shaping the future of B2B marketing, sales, product, and customer success.
- Harness Inspiration: See real-world examples of organizations achieving measurable success.
- Gain Customized Guidance: Meet with experts, discuss your initiatives and get tailored advice through analyst one-on-one sessions.
New In 2025 – The Phoenix Experience
We’re taking B2B Summit to new heights by hosting at the Phoenix Convention Center in downtown Phoenix, AZ. Enjoy world-class content paired with vibrant surroundings, from local dining and live performances to quick access from the airport. Come for exclusive insights and unforgettable experiences.
Special Features Await:
Forrester Women’s Leadership Program
Break barriers, forge meaningful connections, and discover strategies to propel your career forward. The Forrester Women’s Leadership Program champions ambition and advancement for women in B2B leadership. Join dynamic conversations and build your network of trailblazing leaders.
Executive Leadership Exchange
Designed exclusively for C-level executives and Forrester Decisions VIP Leader seat holders, the Executive Leadership Exchange (ELE) is an invitation-only program offering unparalleled access to premium networking and private, facilitated discussions tailored to the unique challenges of the C-suite.
Awards programs
Be inspired by your peers’ achievements. Learn from the winners of the 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards.
Did You Know?
Forrester conducts one of the most expansive and enduring survey programs in the world, analyzing how businesses and consumers adopt cutting-edge technologies and elevate customer experiences. With insights from more than 700,000 consumers, executives, and technology leaders each year, Forrester’s research delivers scale, precision, and unrivaled expertise.
Insights shared at B2B Summit are rooted in this primary-source data — thousands of responses from global leaders inform every forecast and recommendation. This is the unmatched, research-backed foundation behind Forrester’s bold, transformative calls to action.
It’s Not Just An Event — It’s Your Competitive Edge
Now’s the time to prepare for the challenges of tomorrow, and no event will equip you better than B2B Summit North America 2025. Reserve your ticket today and gain the confidence to lead your organization into a brighter, bolder future.
Align Your Team to Drive More Revenue
Imagine your marketing, sales, customer, and product teams making unified, data-driven decisions. B2B Summit is the only event that gives your entire team the insights they need to align and deliver outstanding performance this year. Take advantage of our team discounts to get 5 tickets for the price of 4 and empower your organization to achieve extraordinary results.
Convince Your Boss
Need help to convince your boss to allocate the budget for your trip? We have you covered to make the case: this event is worth every penny.
Need more information? Check out our B2B Summit lookbook and download our checklist for maximizing the value of attending the event.
Also check out our on-demand webinar with a preview of all that’s great at B2B Summit!
Make 2025 your best year yet. We’ll see you at B2B Summit in Phoenix!
Track Themes
Reset Strategy And Routes-To-Market
This track will help establish a new foundation for customer engagement and growth that embraces changing behaviors and differentiates organizations in dynamic markets.
Revamp Planning And Operations
This track will help maximize customer value and company performance, focusing on unifying operations and processes to better serve the customer lifecycle.
Activate Buyer And Customer Insights
This track will empower informed decisions and activate meaningful engagement with complex buyers and customers, leveraging measurement, analytics, and insights.
Harness The Power Of Technology And Data
This track will focus on how to leverage technology and data to enhance customer experiences and accelerate change.
Evolve Leadership And Skills
This track will help develop, nurture, and uplevel skills in an environment of AI proliferation, employee uncertainty, and buyer control.
Transform Revenue Processes
This track provides the blueprint to change how marketing, sales, and customer success teams align on growth objectives and engage with tomorrow’s buyers and customers.
Foster Ingenuity And Innovation
This track will challenge status-quo and inspire action to help organizations win in an environment where everyone has access to the same resources.
Build Customer Trust
This track will demonstrate ways to establish and maintain trust with empowered buyers and customers to drive buyer connections and boost customer loyalty.
Who Should Attend
Marketing
- CMO/Heads of Marketing
- Brand & Communications
- Demand & ABM
- Digital Marketing
- Marketing/Revenue Operations
- Portfolio Marketing
- Partner Ecosystems/Channel
- Content Leaders
Sales
- Chief Sales Officers
- Sales/Revenue Operations
- Sales/Revenue Enablement
Product
- Chief Product Officers
- Product Management
Customer
- Customer Success Leaders
- Customer Marketing
B2B Summit North America · March 31 – April 3, 2025 · Phoenix & Digital
Contact us at events@forrester.com.