There’s A Reason Why APAC’s Top CX Minds Keep Coming Back
CX Summit APAC 2025 brought leaders across the Asia Pacific region together to redefine customer experience in a tech-forward, hyper-competitive market. Centered on the theme “The Total Experience: Your Brand, Their Journey,” it provided attendees actionable strategies and new tools to help them stay ahead and reimagine the experience they deliver to customers.
We’re gearing up for our 2026 CX Summit, returning to Sydney on August 25, 2026. Registration will open soon! Don’t miss your chance to shape the future of APAC’s CX innovation. Check back shortly for event dates, registration details, and early bird discounts.
What You Missed In 2025
Our 2025 Summit redefined success in CX. Here are the highlights you should know about:
Total Experience Score Debut: We revealed our transformative new measurement of how businesses connect brand and customer experiences to deliver up to 3.5x revenue growth.
Unforgettable Speakers: Industry leaders and top brands, including Equifax, Google, Aware Super, AIA Australia, Services Australia, and CIMB Group, presented their secrets to success.
Interactive Experiences: Hands-on sessions dove deep into topics ranging from digital experience measurement and AI to trust building and design innovation-elevated CX strategies.
Powerful Success Stories: CX leaders from TechnologyOne and Grazitti Interactive shared cutting-edge solutions for innovating customer experience.
Here’s What Attendees Are Saying
The CX Summit APAC conference by Forrester was a fantastic event, offering valuable insights and trends relevant to the Asia region. The diverse range of speakers shared success stories and strategies for overcoming challenges in customer experience, particularly tailored to the Asian market.
— Dinara Wagawatte
Head of CX Transformation and Digital Adoption, Dialog Axiata
Who Should Attend
- CX Professionals: Develop next-level strategies to retain customers and demonstrate business impact through exceptional experiences.
- Digital Leaders: Harness cutting-edge technologies and AI to accelerate customer acquisition and improve engagement metrics.
- B2C Marketers: Cultivate customer loyalty by aligning your team’s strategies with your brand’s promise and uncovering powerful consumer insights.
Programs That Go Deeper
- Executive Leadership Exchange: Join focused discussions aimed at generating meaningful outcomes in this by-invitation-only program for C-level executives.
- Forrester Women’s Leadership Program: Build connections, break barriers, and elevate women in leadership roles.
- Customer-Obsessed Enterprise Award: Gain regional recognition by showcasing your CX and marketing breakthroughs.
- Bonus Digital Content: Unlock access to prerecorded sessions and keynotes from Forrester’s global events in North America and EMEA.
Different By Design
At Forrester’s CX Summit, content isn’t just presented — it’s trusted. Built on unbiased, research-backed insights, our sessions offer actionable strategies with no vendor slants or hidden agendas. You’ll be immersed in an environment where knowledge drives outcomes.
Why 2026 Is Your Year To Be Here
Join us again in Sydney on August 25, 2026! Forrester’s 2026 CX Summit APAC is where bold ideas meet pressing challenges. 2026 details coming soon! Check back for agenda updates and early registration offers!
Need More Info?
Complete this form to contact our event sales team with your questions, and check back soon to take advantage of early bird registration offers.
Thanks, we will be in touch soon. Or contact us at events@forrester.com.