The Customer-Obsessed Enterprise Award recognises companies that drive business success by putting customers at the center of their leadership, strategy, and operations.
The 2025 Customer-Obsessed Enterprise Award
Customer-Obsessed Enterprise Award
This award recognizes the organisation that exemplifies customer obsession by putting the customer at the center of its leadership, strategy, and operations to achieve wins for customers, employees, and the business. Customer-obsessed businesses grow revenue, profitability, customer retention, and employee engagement at more than twice the rate of other companies.
Submissions are closed.
All organisations across industries that are headquartered in APAC (of 1,000+ employees) are welcome to apply.
The 2025 Customer Obsessed Award Winner
AIA Group
AIA Group, a leading insurance provider in Asia, has been recognized for its successful transformation across 18 markets to deliver a seamless omnichannel digital customer experience. Through cross-functional collaboration, the company standardized its feedback collection process to respond to real-time insights, enhancing customer satisfaction. By reimagining customer journeys and interactions with agents and digital platforms, AIA now offers faster, more relevant, and personalized services for its customers.
FAQ
No, all organisations across industries that are headquartered in APAC (of 1,000+ employees) are welcome to apply.
Vendors and Agencies are not eligible for this award but are welcome to nominate their clients, with their client’s written permission.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist organizations and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications.
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
9 June 2025 at 5 PM AEDT
Winners will be notified mid-July2025.
Senior executives from the Winning Enterprise will be interviewed on stage during a keynote session at this year’s event. Winners and Finalists may be featured in Forrester reports, videos, social media posts, and other marketing channels.
Yes, the keynote session with the winning organisation will be recorded and accessible via the digital platform.
Forrester will cover a one-night hotel stay and provide complimentary access to the event for one representative from the winning company.
Organisations that apply should be willing to have one senior executive participate in a discussion of their company’s customer obsession on stage at Forrester’s CX Summit APAC 2025.
Forrester Awards
Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.
CX Summit APAC · August 18, 2025 · Sydney & Digital
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