The Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize companies and individuals that drive business success by putting customers at the center of their leadership, strategy, and operations.
The 2025 Customer-Obsessed Enterprise Award
Customer-Obsessed Enterprise Award
This award recognizes the organization that exemplifies customer obsession by putting the customer at the center of its leadership, strategy, and operations to achieve wins for customers, employees, and the business. Customer-obsessed businesses grow revenue, profitability, customer retention, and employee engagement at more than twice the rate of other companies.
Submissions are open through March 31, 2025.
The 2025 Customer-Obsessed Leadership Award
Customer-Obsessed Leadership Award
This award recognizes individuals who exemplify customer obsession by putting the customer at the center of their organization’s leadership, strategy, and operations to achieve wins for customers, employees, and the business. Customer-obsessed businesses grow revenue, profitability, customer retention, and employee engagement at more than twice the rate of other companies. Congratulations to Forrester’s 2024 Customer-Obsessed Leadership Award recipients. Read more about their incredible journeys here.
Submissions are open through March 31, 2025.
FAQ
No, all B2C enterprises (of 1,000+ employees) that are headquartered in North America are welcome to apply.
Vendors and agencies are not eligible for this award but are welcome to nominate their clients, with their client’s written permission.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist enterprises and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
March 31, 2025 at 5 pm EST
Winners will be notified mid-May 2025.
The winners will be interviewed on stage during a keynote session at this year’s event. Winners and finalists may be featured in Forrester reports, videos, social media posts, and other marketing channels.
Yes, the keynote session with the winning enterprise will be recorded and accessible via the digital platform.
- Customer-Obsessed Enterprise Winner: Forrester will cover a two-night hotel stay and provide complimentary access to the event for up to three C-level representatives from the winning company.
- Customer-Obsessed Leadership Winner: Forrester will cover a two-night hotel stay and provide complimentary access to the event for the Leadership winner.
- Customer-Obsessed Enterprise Award: Enterprises that apply should be willing to have three senior executives participate in a discussion about their company’s customer obsession on stage at Forrester’s CX Summit North America 2025 event.
- Customer-Obsessed Leadership Award: Senior leaders who apply should be willing to discuss their customer obsession story on stage at Forrester’s CX Summit North America 2025 event.
Forrester Awards
Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.
CX Summit North America · June 23 – 26, 2025 · Nashville & Digital
Contact us at events@forrester.com.