Executive Leadership Exchange
For Qualified Attendees
The Executive Leadership Exchange (ELE) is a qualification-only program. It’s designed to deliver a premium experience for 45 C-level marketing executives. The program will expand on the Forrester thought leadership presented at the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
This program is offered by invitation/application only. Invitations will be extended closer to the event date. To be approved to attend, applicants must be C-level and not report to any higher marketing executive in their organization. Please contact events@forrester.com with any questions.
Analyst Access
Priority Analyst 1:1 Booking
Receive priority booking for 1:1 networking and guidance meetings with our best-in-class analysts and experts.
Exclusive Analyst Networking Sessions And Receptions
Identify challenges and solve problems in small group collaborations with Forrester experts, and enjoy premium reception and dining experiences with peers.
Networking
Private Executive Discussions
Facilitated by Forrester team members who specialize in leading C-level networking discussions pointed at meaningful outcomes.
Exclusive Agenda
Tuesday, October 1
11:15 am – 11:45 am
ELE Welcome: GenAI Application, Cases, And Sharing
As Summit 2024 kicks off, we invite you to join the Forrester team and your fellow ELE delegates for networking.
Dane Anderson from Forrester will provide some opening remarks and preview of the great content and sessions you can look forward to at Summit.
After brief opening remarks, Subhendu Pattnaik will share some of Forrester’s latest research on the application of AI for B2B marketing. He will be followed by an industry peer to share his experiences, followed by a moderated roundtable discussion to share implementations, lessons, and future visions.
12:45 pm – 1:45 pm
ELE Exclusive Lunch: B2B Buying Signals
An intimate breakout room will serve lunch for more networking, followed by a moderated discussion on B2B buying signals and intent data.
Daryl Wright will share the update of Forrester’s B2B Buying Signals Framework and our latest research highlights.
One of your industry peers will share his experience, followed by a roundtable discussion to help you learn the latest on B2B buying signals to apply to your revenue process transformations.
3:15 pm – 3:45 pm
ELE Coffee Break: Discussion With POY Award Winners
Forrester’s Program Of The Year (POY) Awards recognize exceptional achievements in B2B marketing based on implementing best practices and delivering execution excellence to improve functional performance.
Join us for a Q&A with this year’s APAC award winners to learn the secrets to their success.
Forrester Women’s Leadership Program
Women’s Leadership
Join us for an engaging roundtable session that aims to accelerate progress in promoting women’s leadership. Explore crucial actions required to foster change and advancement in the workplace by overcoming the obstacles hindering women’s professional growth.
The Forrester Women’s Leadership Program will:
- Build community
- Inspire change
- Drive advancement
- Foster allyship and individual empowerment
- Facilitate meaningful connections
This year’s program will be held at 3:15 pm during the Analyst-Led Roundtables
Join us in welcoming Dr. Laura Bonamici.
Analyst Networking
Analyst-Led Roundtables
11:15 am – 11:45 am
How To Move From MQLs To Buying Groups – Daryl Wright
Extending Marketing’s Value With Revenue Process Transformation – Mavis Liew
1:15 pm – 1:45 pm
Engage Effectively With The New Generation Of Buyers – Amy Hayes
B2B Measurement Foundations For Revenue Process Transformation – Jerry Zhao
3:15 pm – 3:45 pm
Forrester Women Leadership Program: Advancing Women’s Leadership: Driving Change And Breaking Barriers – Alisha Coates
Maximize Content’s Value In Your APAC Growth Marketing Strategy – Sruti Pegatraju
Bring Your Team
“If you want to go fast, travel alone. If you want to go far, travel together.” B2B Summit APAC provides a broad and deep agenda to maximize learning and networking opportunities for groups of attendees from the same company.
Take another look at the agenda today. Browse some sessions you think would interest your team. See for yourself why it really is smarter to “travel together” when you come to this year’s Summit APAC.
Small Team
- Discounted Tickets: Receive 4 tickets for the price of 3 in one transaction. No code required, just add 4 tickets to your cart.
Large Team
Pricing and experiential incentive for teams of 25+ paid attendees from the same enterprise.
- VIP Seating in Keynote Room: Premier seating reserved for VIP attendees
- VIP Badge: Unique name badge identifier to signify VIP-level status