Technology & Innovation Summit
North America

Technology & Data Leaders

September 9 – 12, 2024  |  Austin & Digital

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Bold Starts: Monday

Sep 9
  • 1:00 pm – 4:15 pm CDT AI Innovation Lab: Discover. Experiment. Compete. (In-Person Only)
  • 4:30 pm – 6:00 pm CDT Forrester Women's Leadership Program
  • 4:30 pm – 6:00 pm CDT Level-Up Workshop: Craft A Winning Tech Strategy- Forrester’s Blueprint for Success
  • 6:00 pm – 7:30 pm CDT Welcome Reception
  • 6:00 pm – 7:00 pm CDT Executive Leadership Exchange (Invite Only): Meet Your Peers Reception

Tuesday

Sep 10
  • 8:30 am – 9:30 am CDT General Breakfast
  • 8:30 am – 9:30 am CDT Forrester Women's Leadership Program: Breakfast Panel Discussion
  • 9:30 am – 10:15 am CDT Welcome & Opening Remarks
  • 10:15 am – 10:45 am CDT Keynote: The Power of AI Computing
  • 10:55 am – 11:45 am CDT Marketplace Coffee Break & Networking (In-Person Only)
  • 10:55 am – 11:25 am CDT Analyst-Led Roundtable
  • 11:00 am – 12:15 pm CDT Level-Up Workshop: Reduce Technical Debt
  • 11:00 am – 11:30 am CDT Executive Leadership Exchange (Invite only): Exclusive Keynote Q&A With George Colony & Julie Mohr
  • 11:45 am – 12:15 pm CDT Breakout Sessions
  • 12:25 pm – 12:55 pm CDT Case Study Sessions (In-Person Only)
  • 12:55 pm – 1:55 pm CDT Lunch & Marketplace (In-Person Only)
  • 12:55 pm – 1:55 pm CDT Executive Leadership Exchange (Invite only): Exclusive Lunch
  • 1:55 pm – 2:40 pm CDT Breakout Sessions + Ask An Expert
  • 1:55 pm – 2:40 pm CDT Executive Leadership Exchange (Invite only) I Fireside Chat: IT Leadership In the New World of GenAI
  • 2:50 pm – 3:20 pm CDT Case Study Sessions (In-Person Only)
  • 3:30 pm – 4:00 pm CDT Breakout Sessions
  • 3:30 pm – 4:45 pm CDT Level-Up Workshop: The Keys to Surviving a Ransomware Attack
  • 4:00 pm – 4:45 pm CDT Marketplace Coffee Break & Networking (In-Person Only)
  • 4:00 pm – 4:30 pm CDT Analyst-Led Roundtable
  • 4:45 pm – 5:15 pm CDT Keynote: Unleash Your Potential With High-Performance IT
  • 5:15 pm – 5:25 pm CDT Closing Remarks
  • 5:30 pm – 6:30 pm CDT Reception
  • 7:00 pm – 9:00 pm CDT Executive Leadership Exchange (Invite Only): Exclusive Dinner

Wednesday

Sep 11
  • 8:30 am – 9:30 am CDT General Breakfast
  • 9:30 am – 9:45 am CDT Welcome & Opening Remarks
  • 9:45 am – 10:15 am CDT Keynote: Align By Design Or Risk Decline
  • 10:15 am – 10:45 am CDT Keynote: Forrester Technology Awards 2024 -Technology Strategy Impact Award
  • 10:55 am – 11:45 am CDT Marketplace Coffee Break & Networking (In-Person Only)
  • 10:55 am – 11:25 am CDT Analyst-Led Roundtable
  • 10:55 am – 11:35 am CDT Forrester Women's Leadership Program: Brand Skill Building Workshop
  • 11:00 am – 12:15 pm CDT Level-Up Workshop: Assess Your AI Data Readiness
  • 11:45 am – 12:15 pm CDT Breakout Sessions
  • 12:25 pm – 1:25 pm CDT Lunch & Marketplace (In-Person Only)
  • 12:55 pm – 1:55 pm CDT Executive Leadership Exchange (Invite Only): Exclusive Lunch & HPIT Roundtables
  • 12:25 pm – 1:15 pm CDT Analyst Relations Lunch
  • 12:25 pm – 1:15 pm CDT Lunch & Learn Session (In-Person Only)
  • 1:25 pm – 2:10 pm CDT Breakout Sessions + Ask An Expert
  • 1:55 pm – 2:40 pm CDT Executive Leadership Exchange (Invite Only) | Workshop: How Ready Are You For High Performance IT?
  • 2:20 pm – 2:50 pm CDT Breakout Sessions
  • 2:50 pm – 4:05 pm CDT Level-Up Workshop: Storytelling: Influence Without Authority
  • 2:50 pm – 3:35 pm CDT Marketplace Coffee Break & Networking (In-Person Only)
  • 3:20 pm – 3:50 pm CDT Analyst-Led Roundtable
  • 3:35 pm – 4:05 pm CDT Keynote: The Shape Shifting Technology Leader.
  • 4:05 pm – 4:35 pm CDT Keynote: AI, Low-Code, And The End Of Software Development As We Know It
  • 4:35 pm – 4:45 pm CDT Closing Remarks
  • 4:45 pm – 5:45 pm CDT Reception
  • 4:45 pm – 5:45 pm CDT Executive Leadership Exchange (Invite Only): Exclusive Reception With Teams​

Thursday

Sep 12
  • 8:30 am – 9:30 am CDT General Breakfast
  • 9:30 am – 9:35 am CDT Welcome & Opening Remarks
  • 9:35 am – 10:05 am CDT Keynote: The Real-Time Data Opportunity
  • 10:05 am – 10:35 am CDT Keynote: Observe The Future Of AIOps, It’s Happening Now
  • 10:45 am – 11:30 am CDT Marketplace Coffee Break & Networking (In-Person Only)
  • 11:30 am – 12:00 pm CDT Breakout Sessions
  • 12:10 pm – 12:40 pm CDT Breakout Sessions
  • 12:50 pm – 1:20 pm CDT Keynote: Predictions 2025
  • 1:20 pm – 1:25 pm CDT Closing Remarks

Bold Starts: Monday Sep 9

1:00 pm – 4:15 pm CDT

AI Innovation Lab: Discover. Experiment. Compete. (In-Person Only)

Join Forrester for this special pre-event Bold Starts program to help you accelerate your knowledge of AI. During this Innovation Lab, hear from Forrester analysts and a leading AI solution provider while you get hands-on experience with the latest AI solutions in the market. 

Join a team, or bring your own, to compete in creating a compelling civic nudge campaign powered by AI technology. Local government, education, and nonprofit leaders have challenged us to address a community issue and develop an original, creative, and effective campaign. With limited time, we’ll use AI solutions such as genAI text, video, and image capabilities to quickly generate innovative ideas and captivating materials. Collaborate with your team to understand the issue, identify your target audience, and create your unique campaign. Each team will pitch their campaign to a panel of local judges and a winner will be selected! 

Don’t miss this hands-on opportunity to discover and experiment with the latest AI technologies and learn how you can apply these capabilities to solve challenges for government, society, and your own organization. (Note: Please bring your laptop.) 

 

Judges:

Dr. Brita Andercheck

Sunita Uthra

Brandon Gredler

Bill Cole

 

 

 

Speakers:
William McKeon-White, Senior Analyst, Forrester
Elizabeth Cullen, Researcher, Forrester
Madeline Cyr, Researcher, Digital Retail, Forrester
Kevin Dean, CEO, ManoByte

4:30 pm – 6:00 pm CDT

Forrester Women's Leadership Program

Framework for Building Your Brand (The What)

Communities. Advancement. Change. 

The Forrester Women’s Leadership Program focuses on building community and advancing women in the organization by breaking down barriers and overcoming challenges. Learn advancement strategies and engage in conversations about developing meaningful relationships with women across technology, data, and security. All are welcome to join!

The Forrester Women’s Leadership Program will:​

  • Build Community
  • Inspire Change
  • Drive Advancement
  • Foster Allyship and Individual Empowerment
  • Facilitate Meaningful Connections
4:30 pm | Welcome Remarks

Speakers:
Sudha Maheshwari, VP, Research Director, Forrester

4:45 pm | Fireside Chat: Empowering Growth Through Personal Branding

Empowering Growth Through Personal Branding

Join this conversation to delve into the significance of crafting a unique identity in the digital landscape and harnessing it to propel your tech and data career forward. Participants will:

  • Discover strategies to establish a compelling personal brand tailored to their expertise and aspirations.
  • Learn how to leverage platforms and networking opportunities to amplify their visibility and influence.
  • Explore tips and tricks for building a personal brand for in person and online
  • Understand that professionals do not always have only one brand
5:15 pm | Activity & Networking

Speakers:
Sudha Maheshwari, VP, Research Director, Forrester
Linda Ivy-Rosser, VP, Research Director, Forrester
Julie Young, Manager, Senior Consultant, Forrester
Allie Mellen, Principal Analyst, Forrester

5:50 pm | Wrap-up & Overview

Speakers:
Sudha Maheshwari, VP, Research Director, Forrester

4:30 pm – 6:00 pm CDT

Level-Up Workshop: Craft A Winning Tech Strategy- Forrester’s Blueprint for Success

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting a Tech strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective. At Forrester, we challenge this approach with an IT strategy blueprint aimed at fostering strong alignment between IT and business strategies and setting your IT organization on a high-performance journey. By creating an IT strategy that is conceived in collaboration with your key business stakeholders, you put the best chances on your side, avoiding the pitfalls of disconnection and misalignment and ensuring successful execution.

Learn Forrester’s newest thinking about High Performing Tech Strategies. Join a peer group to start building a High Performing Tech Strategy for your organization.

Join a peer group to start building a High Performing Tech Strategy for your organization.

  • Tech Strategy Group: Bobby Cameron and Marianne Doran-Collins
  • AI Strategy Group: Rowan Curran and Kalyan Sumanam
  • Cloud Strategy Group: Tracy Woo and  Lee Sustar
  • Data & Analytics Strategy Group: Aaron Katz and Sean McCormick

Takeaways:

  • Participate in a “hands on” roundtable to begin crafting your new strategy.
  • Share and refine your results with your peers and Forrester experts.
  • Leave empowered with the tools to initiate your Tech strategy.

Speakers:
Bobby Cameron, VP, Principal Analyst, Forrester
Marianne Doran-Collins, VP, Consulting Director, Forrester
Rowan Curran, Senior Analyst, Forrester
Kalyan Sumanam, VP, Principal Consultant, Forrester
Tracy Woo, Principal Analyst, Forrester
Lee Sustar, Principal Analyst, Forrester
Aaron Katz, VP, Research Director, Forrester
Sean McCormick, Principal Consultant, Forrester

6:00 pm – 7:30 pm CDT

Welcome Reception

Join us for refreshments and light appetizers. All registered attendees are welcome.

6:00 pm – 7:00 pm CDT

Executive Leadership Exchange (Invite Only): Meet Your Peers Reception

Join us for a pre-conference reception where you can network with Forrester experts and industry peers who will be part of the ELE program throughout the event.

Tuesday Sep 10

8:30 am – 9:30 am CDT

General Breakfast

8:30 am – 9:30 am CDT

Forrester Women's Leadership Program: Breakfast Panel Discussion

Communicating Value through Branding

Join us for interactive panel discussion with technology leaders as we explore strategies for being intentional about personal and organizational brands:

  • Gain insights from a brand framework and from the experiences of senior executives
  • Determine steps – including mentorship – needed to improve personal brand.
  • For more senior executives, determine how they can help others improve their personal brand

Speakers:
Heidi Norman, CIO and Director, Dept of Innovation & Performance, City of Pittsburgh
Allie Mellen, Principal Analyst, Forrester
Kim Tatum, Managing Director, Deloitte Consulting LLP

9:30 am – 10:15 am CDT

Welcome & Opening Remarks

Welcome to Forrester’s Technology & Innovation North America 2024. This session will set the tone for the next three days of bold vision and actionable insights from Forrester.

Speakers:
George Colony, CEO, Forrester
Stephanie Balaouras, VP, Group Director, Forrester

10:15 am – 10:45 am CDT

Keynote: The Power of AI Computing

In the next 10 to 15 years, AI-powered interfaces will revolutionize every aspect of life, disrupt technology, and have a profound impact on the knowledge economy and knowledge work. As we embrace these transformative forces, organizations must go beyond mere AI integration into workflows. Generative AI should empower the genAI worker — the curious questioner who drives a learning organization — transcending mundane tasks and fostering creativity and innovation. The absence of trusted knowledge poses a significant risk — without access to reliable information organizations will face a widening gap. Now is the time to build knowledge capacity, harness genAI wisely, bridging the gap and propelling us toward a future where AI truly becomes our advantage. In this session you will:

  • Understand how knowledge capacity and genAI will drive curiosity and empower the genAI worker
  • Explore the transformative impact of genAI on the future of work

Speakers:
Julie Mohr, Principal Analyst, Forrester

10:55 am – 11:45 am CDT

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

11:00-11:10am - Creatio: The Rise of No-Code: Inspiring Enterprise Automation Story

The no-code approach provides enterprises with unprecedented opportunities to automate their workflows at speed and scale by democratizing the development process. In this engaging presentation, we will demonstrate automation best practices for midsize and large organizations and showcase inspiring use case of organization that have been able to digitize business-critical processes and gain competitive advantages leveraging no-code technology.

Speakers:
Andie Dovgan, Chief Growth Officer, Creatio
Jason Miller, No-Code Evangelist & Principal Consultant, Creatio

11:15-11:25am - Kyndryl: Create new customer value with data that powers AI

Discover how Kyndryl has empowered two leading enterprises to extract valuable insights from high-quality data, enhancing customer experiences. A robust foundation not only boosts productivity significantly but also enables swift business operations. The case studies reveal that this foundation includes both technological infrastructure and corporate culture, key elements that drive the rapid adoption of AI.

Speakers:
Shekhar Jadhav, Director, Data Consulting, Kyndryl

11:30-11:40am - Brandwatch: Harnessing the Future: Brandwatch's Journey in AI & Innovation

Join us for an insightful session exploring Brandwatch’s journey in AI and innovation. Learn how Brandwatch utilizes artificial intelligence to transform unstructured social data into rich consumer insights. This session will highlight our pioneering work in machine learning, natural language processing, and large language models demonstrating how Brandwatch stays ahead in the ever-evolving digital landscape. Discover how these advancements are driving significant growth and customer satisfaction. Don’t miss this chance to gain an insider’s perspective on Brandwatch’s AI-powered future.

Speakers:
Alan Dix, Vice President of Product Management, Brandwatch

10:55 am – 11:25 am CDT

Analyst-Led Roundtable

These dynamic, interactive sessions provide attendees the opportunity to engage with Forrester experts, as well as with peers, to gain deep insights, ask questions, share their own experiences, and collaborate in a focused, small-group setting. The session is designed to foster meaningful dialogue, offer actionable takeaways, and help attendees stay ahead in their strategic planning and decision-making.

Industry: Public Sector

Speakers:
Devin Dickerson, Principal Analyst, Forrester

Fostering Digital Employee Experience and Collaboration

Speakers:
Cheryl McKinnon, Principal Analyst, Forrester
William McKeon-White, Senior Analyst, Forrester

Forrester Izola: Lessons Learned Building Our Own GenAI Tool

Speakers:
Doug Washburn, Vice President, RoleView For Business Technology, Forrester

11:00 am – 12:15 pm CDT

Level-Up Workshop: Reduce Technical Debt

This workshop will help you speak confidently about where the IT budget is going and whether it’s money well spent. Use Forrester’s tech debt solution blueprint to define your optimization journey and deliver better outcomes. In this workshop, you will:

  • Understand how different business events contribute to technical debt in your organization
  • Use prioritization frameworks for addressing debt
  • Learn to balance remediation efforts with business needs
  • Uncover how to integrate debt budgeting and management practices into the organizational culture

Speakers:
Linda Ivy-Rosser, VP, Research Director, Forrester
Bobby Cameron, VP, Principal Analyst, Forrester

11:00 am – 11:30 am CDT

Executive Leadership Exchange (Invite only): Exclusive Keynote Q&A With George Colony & Julie Mohr

Join Forrester CEO George Colony and principal analyst Julie Mohr for an interactive Q&A on their keynote topics.

Speakers:
George Colony, CEO, Forrester
Julie Mohr, Principal Analyst, Forrester

11:45 am – 12:15 pm CDT

Breakout Sessions

Leadership & Talent
Make People The Key To Your Success In An AI World

The world of work you came up in is gone — the priorities, processes, and tools needed to successfully lead in the future will be different. Your success will depend on understanding and serving people, those who work for you, those you work for, and your customers. Introducing the leadership and talent track, Forrester’s Future of Work research director will:

  • Explain the six human-centered priorities that will matter in the Future of Work.
  • Give you a personal map you can use to plot your path through those priorities.

Speakers:
James L. McQuivey, PhD, VP, Research Director, Forrester

Technology Strategy & Enterprise Architecture
Activate Your High-Performance IT Strategy In An AI-Driven World

AI is just a boatload of potential without a strategy to make it a valuable contributor to business outcomes. Looking at AI through the lens of high-performance IT (HPIT) gives technology leaders a pragmatic framework to plan, execute, and communicate an AI strategy with direct business payoffs in productivity, optimization, and growth. In this session, we will lay out the framework for weaving AI impact into your high-performance strategy to enable business success, co-create value, amplify impact, and transform business.

  • Assess the potential for traditional and generative AI on business growth, productivity, and execution
  • See how HPIT guides your AI investments and strategy for impact
  • Plot your first steps with a genAI strategic plan

Speakers:
Ted Schadler, VP, Principal Analyst, Forrester

Business Applications & Application Development
The Future Of Enterprise Software

Beyond the current cloud shift still underway in enterprise software, changes are already on the horizon. Enterprise software is now entering a new era driven by AI and composability. These shifts have major implications for software buying, use, cost, and skills. The shift will threaten established vendors and pave the way for new entrants. This session will focus on emerging shifts in enterprise software and what they mean to customers. We will also discuss how major enterprise software vendors are changing — or not — in this new emerging world. In this session you will:

  • Learn the new emerging models for enterprise software
  • How AI and composability are changing the way you buy and use enterprise software
  • Get a POV on how the current enterprise software giants are faring in the shift

Speakers:
Liz Herbert, VP, Principal Analyst, Forrester

Infrastructure & Operations
Get To A Smart Future With The Right Tech Investments

The future world includes smart, connected experiences in every industry and across every major business function. Powering these experiences requires technology investments. Some are flashy new emerging technologies. Some are foundational investments that help power these experiences where you need them. This session explores the smart world across major industries and tech functions through real-world stories while discussing the major technologies needed to power these realities. In this session you will:

  • Explore smart scenarios of the modern and future world
  • Highlight the emerging technology required to enable these realities
  • Dig into the foundational tech needed to power this inspiring stories

Speakers:
Andre Kindness, Principal Analyst, Forrester
Michele Pelino, Principal Analyst, Forrester

Data & Analytics
Supercharge Your GenAI Initiatives With Vector Databases

Vector databases are pivotal for storing and accessing high-dimensional data (e.g., video, images, documents) that is fundamental to GenAI applications. Organizations can harness vector databases for use cases like optimizing customer recommendations and experience, detecting real-time data anomalies, and strengthening fraud detection capabilities. In this session you will:

  • Learn how to effectively harness vector databases and top use cases and deployments
  • Hear insights into the evolving vendor landscape of vector databases

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

AI
Win The Sprint, But What About the Marathon? Our AI Future

AI continues to lead emerging technologies, demanding long-term risk-taking commitment. In this panel, experts will explore AI’s evolving landscape, its implications for clients, and strategies for adapting to future changes. The discussion will highlight AI’s transformative potential and how businesses can prepare for upcoming shifts. In this session you will:

  • Understand the future trajectory of AI and its impact on industries
  • Get practical advice to navigate the changing AI landscape

Speakers:
Brian Hopkins, VP, Emerging Tech Portfolio, Forrester
Mike Gualtieri, VP, Principal Analyst, Forrester
Srividya Sridharan, VP, Group Director, Forrester

12:25 pm – 12:55 pm CDT

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology and data provider.

Attend one session:

DataRobot: Multiplying Team Productivity for Faster Innovation

Sprawling tech stacks, disconnected workflows, and massive datasets can frustrate data science teams, limiting productivity and wasting valuable time. See how a fast-growing fintech and Freddie Mac were able to develop new concepts 10x faster and increase the productivity of their AI teams by unifying disparate tooling and automating rote work. Discover the best practices that enabled Freddie Mac to untangle four terabytes of data and get people into new homes faster, plus explore how Razorpay competes against teams quadruple their size.

Speakers:
Lisa Aguliar, Global Head of Field CTO Team, DataRobot

Domo: How Telus overcame the leading cause of AI project failures

Discover how Telus implemented AI in a user-friendly way, making advanced technology accessible for its business users. This case study explores how these learnings can be applied to your business, providing insights into creating solutions that are easy to adopt and impactful.

Speakers:
Karl Altern, Principal Program Manager, Domo
Amaan Raza, Data Scientist, Customer Network Planning, Telus

Globant: GenAI - The challenge of scaling with impact

Suntory partnered with Globant to establish the “GenAI Factory,” aiming to rapidly develop AI-driven POCs that evolve into impactful solutions, driving cost efficiencies and revenue growth. This session will explore their journey, highlighting innovative approaches to streamlining manual tasks and scaling AI with practical business applications. Join us to discover how GenAI can drive significant operational and financial benefits.

Speakers:
Hernan Tabah, Global Chief Digital and Technology Officer, Suntory Global Spirits
Juan Bertiche, Managing Director – Consumer & Retail, Globant

Mural: Actionable Intelligence: The AI We Should Be Talking About

Feedback is a gift. But only if you know how to use it. Aggregating and interpreting feedback can be a tall order, but with the right tools and methods, it can be your ticket to transformation. Anthony will show us how to turn feedback into actionable intelligence — and share its effects on productivity and morale. Because when you make people feel seen, heard, and valued, they do their best work ever.

Speakers:
Anthony Coppedge, Principal Lead of eCommerce Seller Initiatives, IBM

12:55 pm – 1:55 pm CDT

Lunch & Marketplace (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

1:00-1:10pm - Forrester: Deliver Data And AI At Scale

The new Forrester Decisions for Data, AI & Analytics service helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency. Learn how you can boost confidence and trust in your data, establish and amplify AI, and foster a data-driven culture. Youll get a sneak peek into new research and meet the analysts building the new service. 

Speakers:
Aaron Katz, Vice President, Research Director, Forrester

1:15-1:25pm - ZenOptics: Eliminate Analytics Sprawl and Control Analytics Costs

We love shiny objects — today, that means AI — yet, in our quest for what’s new, we often neglect what’s existing and essential. Companies run on analytics and reports to monitor core processes and gauge progress toward strategic goals. However, in most companies, there are too many reports in too many locations. A centralized analytics catalog is a great way to gain visibility into corporate reports, track usage, and establish processes for eliminating analytics sprawl.

Speakers:
Saurbh Khera, CEO, ZenOptics
Heena Sood, CTO, ZenOptics

1:30-1:40pm - Atlassian: The Future of IT Operations

Join us for an insightful session discussing how Jira Service Management, trusted by 55K+ customers, is transforming IT operations with AI. Discover how JSM accelerates incident resolution, expedites change processes, and provides vital insights, leading to a 277% return on investment compared to conventional ITSM tools. Explore real-world success stories and data-driven results that highlight how adopting Jira Service Management can significantly enhance IT efficiency and deliver exceptional business outcomes

Speakers:
Brooke Fishback, Solutions Engineer - Jira Service Management , Atlassian

1:45-1:55pm - Airia: Optimize AI across your Enterprise with Airia

Navigating the new world of AI has brought about its challenges for the Enterprise. This session will dive into Airia’s enterprise AI full-stack platform and showcase key product features that will simplify AI for your enterprise.

Speakers:
Spencer Reagan, R&D, Airia

12:55 pm – 1:55 pm CDT

Executive Leadership Exchange (Invite only): Exclusive Lunch

1:55 pm – 2:40 pm CDT

Breakout Sessions + Ask An Expert

Leadership & Talent
What It Really Means To Uplevel Your Workforce
Your ability to deliver capabilities depends on the capabilities of your people: their skills, their engagement, their capacity. But the talent conversations are dominated by technical skills and how to source, measure, and validate them. What about how to manage people, earn their excellence, and plan your workforce in the AI age? In this session, you will:
  • Learn what tech leaders are missing in the skills conversation
  • Learn what other companies are doing to get more out of their talent
  • Understand how you can leverage development strategies to build critical capabilities in your people

Speakers:
Fiona Mark, Principal Analyst, Forrester
Jonathan Roberts, Senior Analyst, Forrester
Betsy Summers, Principal Analyst, Forrester

Technology Strategy & Enterprise Architecture
Enhance Your IT Capabilities For High-Performance

The high-performance IT organization must manage across multiple capabilities. From portfolio management to change management, from stakeholder management to engineering, IT capabilities are extensive and diverse and require the right talent, competencies, and automation. In 2024, Forrester released an integrated IT architecture describing both the capabilities and the underpinning automation they need to take your organization to the next level. Whether you call it IT4IT or “the business of IT,” IT leaders and enterprise architects will benefit from this comprehensive, holistic view. In this session you will:

  • Learn how to apply the reference capability model as an assessment
  • The solutions that IT management itself needs, and how those markets are evolving and converging with AI and genAI
  • Understand how to derive real business value from applying these perspectives to real-world examples

Speakers:
Charles Betz, VP, Principal Analyst, Forrester

Business Applications & Application Development
The Future Of API-Led Business: How AI Will Change How You Do APIs And How You Do Business

Like the internet and mobile, AI will radically change how consumers interact with businesses. As AI matures, we will see the rise of AI assistants that orchestrate consumer requests on their behalf — bypassing your website and mobile app entirely. This means that within a decade, having an API to deliver your products and services will be as important as web and mobile are today. Yet the current way of doing APIs has gaps for supporting this change. In this session you will:

  • Learn how AI will change the way consumers interact with businesses and how APIs will address those changing consumer behaviors.
  • Understand how APIs will need to change to support AI-driven commerce, including gaps in current API standards.
  • How you must prepare your API strategy and investments for this future.

Speakers:
David Mooter, Principal Analyst, Forrester

Infrastructure & Operations
Great Digital Employee Experience - Not Just A Nice To Have

It is no longer enough to focus on great digital experiences for your customers alone. New empowered employees demand that their own day-to-day digital experiences also be optimized so they can effectively do their work. This session highlights the innovators that are breaking ground on this movement while showing you how to get started. In this session you will:

  • Learn why it is paramount to prioritize the employee digital experience
  • Get inspired by your peers on how they got funding and tackled these challenges
  • Help you identify how best to get started

Speakers:
Andrew Hewitt, Principal Analyst, Forrester
Dr. Brian Gardner, Chief Information Officer, City of Dallas

Data & Analytics
Modernizing Your Data Architectures With Cloud Data Platforms

Choosing the ideal cloud data platform to modernize your data architecture is overwhelming. Join us for an insightful panel discussion to delve into the world of lakehouses, translytical, graph, vector, multimodel platforms, as well as architectures such as data fabric, data mesh, and global distributed data platforms. In this session you will:

  • Hear candid experiences, including best practices and challenges
  • Learn how to choose the optimal cloud data platform to align with business need

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester
Peter Faseun, Principal Enterprise Architect, Humana
Chuck DeVries, SVP and Technology Officer, Vizient
Greg Bowles, Senior IT Manager, UFCU

AI
Strategies To Win The AI Race

Long-term, sustainable success with AI in an organization needs a strategy. Over the past two years, organizations have scrambled to get their genAI ducks in a row — encountering and overcoming challenges new and old. Join this session to learn from our analysts and a practitioner about:

  • Success stories in developing and executing an AI strategy
  • What steps you can take at your organization to begin or iterate on your AI strategy

Speakers:
Rowan Curran, Senior Analyst, Forrester

1:55 pm – 2:40 pm CDT

Executive Leadership Exchange (Invite only) I Fireside Chat: IT Leadership In the New World of GenAI

Forrester Chief Research Officer Sharyn Leaver Chief Executive Officer, Aaron Levie, Cofounder at Box will explore how A.I. promises to fundamentally change our expectations of enterprise software. They will discuss what IT leaders must do today to prepare their organizations and data infrastructures for A.I.-powered applications, and we will hear about the early lessons the Guest and its customers have learned about how to develop, deploy, and manage real-world solutions that incorporate (generative) A.I.. 

Key takeaways:  

  • Gain insights into the dual transformation journey necessary for AI adoption, focusing on the need for both technological advancements and a cultural shift within the enterprise 
  • Learn how top companies have to evolve technologically and culturally to harness the power of AI. 

Speakers:
Sharyn Leaver, Chief Research Officer, Forrester
Aaron Levie, Chief Executive Officer, Co-founder, Box

2:50 pm – 3:20 pm CDT

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology and data provider.

Attend one session:

Airia: Empower Your Teams to Innovate Faster; Enabling AI Across The Enterprise

AI holds undeniable promise for your business, but you must be prepared to address the substantial challenges and risks that come with it. This session will arm you a broad understanding of the key risks and a set of set of strategies you can immediately action for success in your organization.

Speakers:
Spencer Reagan, R&D, Airia

Camunda: How Cardinal Health Creates AI Personal Patient Journeys

Cardinal Health Sonexus Access and Patient Services (APS) is essential to care! However, the US Healthcare system is a complex, and at times a frustrating experience for patients and providers. Using the power of workflow automation and AI, Cardinal Health Sonexus APS is developing automated and personal patient journeys to speed time to treatment and to reduce the complexity and cost of getting people the care and medications they need.

Speakers:
Steven Gregory, Director of Commercial Technologies Software, Cardinal Health

Credo AI: Scaling GenAI Governance: Mastercard and Credo AI's Blueprint for Enterprise Success

As Generative AI reshapes the future, enterprises are presented with unparalleled opportunities to harness its potential. In this session, Credo AI and Mastercard will explore how applied AI governance at scale across diverse teams, applications, and regions, will transform manual processes and unlocking new levels of innovation. Discover actionable insights to implement AI governance in your organization and walk away with strategies to navigate the GenAI frontier, positioning your enterprise at the forefront of this transformative technology.

Speakers:
Andrew Reiskind, Chief Data Officer, Mastercard
Mike Rogers, Head of Revenue & GTM, Credo AI

Reltio: Building a customer data foundation in the age of AI

As AI creates unprecedented opportunities to reimagine the customer experience, the need for high-quality data and a trusted data foundation has become paramount. Modern data architectures and AI-powered data management technologies are now revolutionizing how businesses access and share unified, AI-ready data where it is needed, when it is needed. In this session, you will learn:

  • Carmax’s data strategy that enables AI-powered, high-quality customer experiences
  • The best practices for delivering unified, real-time data to operational and analytical environments.
  • How AI can increase data team responsiveness by simplifying access to continuously updated, reusable, comprehensive customer data.

Speakers:
Venki Subramanian, SVP, Product Management, Reltio

SoftRoad: Only 1 AI Migration: System Reform - Create Pure Open System & Add Values

As the largest migration company in Japan, we are the only 1 company that uses AI to convert legacy language to pure Java, normalize data and incorporate IT trends, including functional improvements. It solves common migration problems of low maintainability and lack of quality assurance. We also cover Java framework conversion, VB modernization, DB conversion, etc.

 

Let’s usher in a new era of migration

Speakers:
Daniel Deng, Account Executive, SoftRoad

3:30 pm – 4:00 pm CDT

Breakout Sessions

Leadership & Talent
Are You Leading Change Or Is Change Leading You?

Tech leaders are navigating continuous change. Some change is driven by the technology organization in the form of new systems and processes. Some change is a result of change or transformation that impacts the organization as a whole. Many tech leaders have experience with change management models and tools, but it’s clear those tools are not enough to be successful when even the changes are changing. In this session you will learn:

  • The six core activities change leaders must practice to keep change moving forward.
  • The three types of metrics change leaders use to understand the progress of continuous transformation.

Speakers:
Katy Tynan, VP, Principal Analyst, Forrester

Technology Strategy & Enterprise Architecture
Navigate The Four Styles Of High-Performance IT Governance

In an era where information technology (IT) is pivotal to organizational success and innovation, adopting an effective IT governance model becomes crucial. This presentation introduces and explores four distinct styles of high-performance IT governance: Enabling, Amplifying, Co-creating, and Transforming. Each style is characterized by its unique approach to leveraging IT resources, capabilities, and alignments with organizational objectives to foster growth, efficiency, and competitive advantage. In this session you will:

  • Understand the new framework to assess their current IT governance approach, identify potential areas for improvement, and strategically navigate through the complexities of technology and performance.
  • Learn real-world examples and case studies that illustrate how organizations can select and adapt these styles to their specific context, thereby achieving high-performance IT governance that aligns with and supports their strategic objectives.

Speakers:
Christopher Gilchrist, Principal Analyst, Forrester

Business Applications & Application Development
Why Compromise? Transform SaaS Into Competitive Advantage With Cloud-Native Development

Leaders turn to SaaS for packaged solutions to their most pressing business needs, but customizations and integrations can dampen the cost benefit equation. The difference between a generic solution your business experts need to work around and a strategic business platform that delivers competitive advantage can lie in your ability to extend SaaS capabilities to fit your business and tech stack like a glove. In this session you will:

  • Learn how cloud-native development maturity opens opportunities to extend and customize SaaS applications
  • Understand the critical design patterns and development approaches to extending and customizing SaaS with cloud native

Speakers:
Devin Dickerson, Principal Analyst, Forrester

Infrastructure & Operations
Build Trust Through Resilience, Leverage Trust For Resilience

Trust is one of the most valuable assets you can have in your business. Outages, breaches, data leaks, and other technology incidents erode the trust your customers, partners, and employees put into the systems that power your business. Technology resilience depends on preventing and responding to these crises, but building trust requires more than just returning systems to operation. It means upleveling your communication, practicing your response to crisis, and protecting data even when it is lost. In this session you will:

  • Learn how to establish foundational principles for modern technology resilience
  • Understand how you can help your organization embrace new tactics and techniques to bolster resilience

Speakers:
Brent Ellis, Senior Analyst, Forrester

Data & Analytics
Ensure Data Governance Through Observability

Data governance not only safeguards data, but also provides a strategic business direction in the modern data ecosystem, ensuring trust, compliance, risk management, and effective decision-making. But it is challenging to maintain the governance policies, processes, and standards in an ever-evolved data ecosystem. Data observability offers a proactive approach to governance by offering real-time insights into the data integrity, pipelines, transformations, usage, and lineage. In this session, you will learn how data observability:

  • Helps in navigating regulatory complexities
  • Offers root-cause analysis and remediation recommendations
  • Mitigates data privacy and security risks

Speakers:
Jayesh Chaurasia, Analyst, Forrester

AI
Follow The Rules To Win The Race With AI Governance And Regulations

Like all Amazing Races, the sprint toward genAI adoption is highly competitive, filled with challenges, and offers big rewards. To get across the finish line, organizations must understand their readiness, prepare with purpose, and follow the rules of the game. In this session you will:

  • Learn the impact of AI regulations
  • Understand the benefits of AI governance
  • Learn the role of risk appetite and ERM maturity

Speakers:
Alla Valente, Senior Analyst, Forrester

3:30 pm – 4:45 pm CDT

Level-Up Workshop: The Keys to Surviving a Ransomware Attack

Defending your company against ransomware is more complex than it seems: Attack vectors abound, infrastructure complexity obfuscates vulnerabilities, and recovering from backups is not as simple as many suggest. Data resilience vendors have made numerous claims about their ability to stop ransomware; security vendors also position their products as the “silver bullets” that will defeat ransomware and other cyberthreats. In reality, ransomware protection requires a multifaceted strategy with tight collaboration between infrastructure & operations and security pros. Forrester has data from thousands of security decision-makers on ransomware attacks. Attend this workshop to:

  • Evaluate the gaps in your existing defenses
  • Learn the top 50 different recommendations for ransomware defense
  • Prioritize recommendations specific to your organization

Speakers:
Allie Mellen, Principal Analyst, Forrester

4:00 pm – 4:45 pm CDT

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

4:05-4:15pm - 1E Limited: Empowering the Digital Employee Experience: 1E's Autonomous DEX Platform and AI Integration

1E stands at the forefront of transforming the Digital Employee Experience (DEX) market with its Autonomous DEX platform for EUC and Service Desk teams. The integration of a new AI model further augments these capabilities, providing actionable insights for predictive maintenance, proactive issue resolution, and personalized user experiences. This empowers IT teams to predict and address device drift, digital friction, and user frustration, maximizing compliance, reducing costs, and delivering a personalized digital experience for every user. As organizations increasingly prioritize superior employee experiences, 1E continues to innovate, driving tangible improvements in productivity, user satisfaction, and overall organizational performance within the DEX market.

Speakers:
Katherine Cattini, Director of Product Marketing, 1E

4:20-4:30pm - Aisera: A Dive into Enterprise GenAI Use Cases and Quickest Path to ROI

The convergence of Generative AI and enterprise operations has sparked a paradigm shift in workplace productivity and efficiency. Within this transformative landscape, a pivotal milestone in the development of an enterprise and heterogeneous AI Copilot emerges, empowering users with a personal companion to enhance productivity by answering questions, analyzing data, and completing tasks. Join this session to grasp strategic imperatives revolutionizing enterprise GenAI adoption and reshaping the future of digital workforce empowerment.

Specifically, he will explore how to:

  • Leverage domain-specific LLMs to provide a Universal Bot that resolves any user request through a single interface across Engineering, HR, Finance, IT, Procurement, Legal, Customer Service and more
  • Revolutionize workplace information retrieval, enabling users to perform enterprise-wide searches using natural language, that dynamically generates answers and summaries from structured and unstructured data across all repositories.
  • Enable human-like interactions with our multimodal interface, providing contextually rich conversations across all digital & voice channels
  • Utilize a TRAPS framework (Trusted, Responsible, Auditable, Private, and Secure), which highlights our commitment to empowering enterprises with Responsible Gen AI products

Speakers:
Abhi Maheshwari, CEO, Aisera

4:35-4:45pm - Treasure Data: Unlocking the Future of Marketing with AI and CDPs

This presentation reveals how Customer Data Platforms (CDPs) and Artificial Intelligence (AI) are reshaping the marketing landscape. Discover how CDPs have become essential for unifying customer data and delivering personalized experiences at scale. Kaz will explore the evolution from CRM to CDP, spotlighting AI’s game-changing role—especially Large Language Models (LLMs)—in automating and optimizing marketing strategies. Through powerful case studies, see how global enterprises are driving sales and enhancing customer service with these technologies. We’ll also tackle the challenges and opportunities of integrating AI into CDPs, offering a glimpse into the future of autonomous marketing.

Speakers:
Kazuki “Kaz” Ohta, Co-Founder & CEO, Treasure Data

4:00 pm – 4:30 pm CDT

Analyst-Led Roundtable

These dynamic, interactive sessions provide attendees the opportunity to engage with Forrester experts, as well as with peers, to gain deep insights, ask questions, share their own experiences, and collaborate in a focused, small-group setting. The session is designed to foster meaningful dialogue, offer actionable takeaways, and help attendees stay ahead in their strategic planning and decision-making.

Industry: Healthcare

Speakers:
Alla Valente, Senior Analyst, Forrester
Michele Pelino, Principal Analyst, Forrester

Industry: Financial Services

Speakers:
Tracy Woo, Principal Analyst, Forrester
Lee Sustar, Principal Analyst, Forrester

Demystifying the Components of AI Architecture

Speakers:
Brian Hopkins, VP, Emerging Tech Portfolio, Forrester

4:45 pm – 5:15 pm CDT

Keynote: Unleash Your Potential With High-Performance IT

Delivering business results through technology in today’s business dynamics requires technology leaders to relentlessly align, continuously adapt, and develop a higher level of trust with business teams. But how do leaders achieve and sustain this level of performance to fully unleash the promise of emerging technologies, co-innovation, and transformation — all while delivering on mission- critical projects? Join us for an interactive session with industry leaders who have embraced the high-performance IT approach and will share the impacts to their businesses. In this session you will learn how to:

  • Align and adapt technology to changing business dynamics through dominant styles
  • Calibrate regularly to instill a higher level of trust with business partners
  • Use various styles to deliver a higher level of business performance

Speakers:
Chuck Gahun, Principal Analyst, Forrester
Monty Bedi, EVP and CIO of ALM, Capital Markets, Finance and Risk Technology, PNC Bank
Kevin Sturlaugson, Associate Chief Information Officer, Bureau of Indian Affairs (BIA)

5:15 pm – 5:25 pm CDT

Closing Remarks

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester

5:30 pm – 6:30 pm CDT

Reception

7:00 pm – 9:00 pm CDT

Executive Leadership Exchange (Invite Only): Exclusive Dinner

Join us for a relaxing dinner and bond with peers as you share insights from Day 1 and look ahead to the rest of the conference.

Wednesday Sep 11

8:30 am – 9:30 am CDT

General Breakfast

9:30 am – 9:45 am CDT

Welcome & Opening Remarks

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester

9:45 am – 10:15 am CDT

Keynote: Align By Design Or Risk Decline

When AI doomsayers discuss “misaligned AI,” they’re referring to an existential threat to humanity. While that seems farfetched at this point, misaligned AI does pose an existential threat to your business. Left unchecked, AI can damage your brand, expose you to regulatory ire, or erode your profitability. With the proper guardrails in place, AI can help you invent products, enter new markets, and differentiate from your competition. In this session you will learn:

  • How to take a proactive multi-stakeholder approach to ensuring AI is aligned with your business objectives
  • How and when to apply emerging AI alignment techniques

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

10:15 am – 10:45 am CDT

Keynote: Forrester Technology Awards 2024 -Technology Strategy Impact Award

Welcome to the highly anticipated Forrester Technology Awards, the only assessment dedicated to recognizing excellence in technology strategy. This awards honors remarkable IT organizations that have proven their mettle in aligning technology with the dynamic needs of the business.

Speakers:
Sharyn Leaver, Chief Research Officer, Forrester
Meghan Condon, Senior Vice President, Digital Transformation & Operating Officer, Best Buy
Sean McCormack, Chief Information Officer, First Student

10:55 am – 11:45 am CDT

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

11:00-11:10am - Agile Dream Team: How to Assemble AI-powered - High-performing Software Development teams : Processes & Best-Practices

This session explores the intricacies of assembling AI-powered, high-performing software development teams. It focuses on the processes and best practices that enable organizations to build efficient, cohesive, and innovative teams. Participants will learn how to integrate AI into team workflows, optimize team structures, and leverage AI-driven tools to enhance productivity and collaboration. The session also addresses the challenges of AI adoption in software development and offers strategies to overcome them, ensuring teams are equipped to deliver top-tier software solutions.

Speakers:
Gabriel Duque, Director of Technical Client Solutions, Agile Dream Team
Leonardo Vargas, CTO, Agile Dream Team

11:15-11:25am - ServiceNow: Modernize Legacy Applications and Processes with GenAI

Tired of legacy systems and business processes slowing down your transformation goals? Look beyond the limitations of record systems like ERP to reach your goals. IT and business leaders are increasingly working together to make business processes and customer experiences more efficient and enjoyable. In this session, we’d like to show you how a modern approach to ERP, with GenAI powered low-code, break downs barriers to innovation just make your business run… better.

Speakers:
Peter Russo, VP, Creator, ERP and Platform Foundations, ServiceNow

11:30-11:40am - TransUnion: How to take more control over the analytics value chain

Success happens when analytic capabilities reach their highest potential. Explore how businesses are taking control of their data and tech stacks to drive more value through advanced analytics solutions.

Speakers:
Gwendolyn Smith,  Director of Product Marketing, TransUnion

10:55 am – 11:25 am CDT

Analyst-Led Roundtable

These dynamic, interactive sessions provide attendees the opportunity to engage with Forrester experts, as well as with peers, to gain deep insights, ask questions, share their own experiences, and collaborate in a focused, small-group setting. The session is designed to foster meaningful dialogue, offer actionable takeaways, and help attendees stay ahead in their strategic planning and decision-making.

AI’s Impact On IT Sustainability Goals

Speakers:
Alvin Nguyen, Senior Analyst, Forrester

Making Sense Of DataOps and ModelOps

Speakers:
Rowan Curran, Senior Analyst, Forrester

Forrester Izola: Lessons Learned Building Our Own GenAI Tool

Speakers:
Doug Washburn, Vice President, RoleView For Business Technology, Forrester

10:55 am – 11:35 am CDT

Forrester Women's Leadership Program: Brand Skill Building Workshop

Get started on your own Personal Brand Creation Board.

Speakers:
Julie Young, Senior Consultant, Forrester
Marianne Doran-Collins, VP, Consulting Director, Forrester

11:00 am – 12:15 pm CDT

Level-Up Workshop: Assess Your AI Data Readiness

Effective AI strategies rely on a foundation of strong data capabilities to be able to capture, transform, and deliver data at scale for AI solutions that support the organization. Learn how to evaluate your current data team and capabilities through Forrester’s Connected Intelligence Framework. 

In this workshop you will: 

  • Assess your current maturity across partners, practices and platforms 
  • Understand the next steps to review your results, identify strengths and opportunities to enhance 
  • Engage in a peer discussion to identify ways to improve your data capabilities 

 

Speakers:
Jayesh Chaurasia, Analyst, Forrester
Zeid Khater, Analyst, Forrester
Chris Gallacher, VP, Principal Consultant, Forrester

11:45 am – 12:15 pm CDT

Breakout Sessions

Leadership & Talent
The ROI Of Team Culture

It is time for team leaders to up their culture game. Few leaders calculate the ROI of team culture, but it is a high-value exercise to direct investment in team culture. Join us as we deconstruct Forrester’s ROI Of Culture model and show how to tailor this model to every team’s unique cultural strengths and goals. Because every team is unique, every leader should know where they can make the biggest impact on culture. In this session you will:

  • Learn about Forrester’s ROI Of Culture model, so you can adopt and apply it to your unique culture and goals.
  • Get inspired by example culture work informed by ROI modeling, so you can take immediate action for highest impact.

Speakers:
Angelina Gennis, Senior Analyst, Forrester

Technology Strategy & Enterprise Architecture
2024 Enterprise Architecture Award

Welcome to the 15th annual Forrester Enterprise Architecture Award, the only international award program dedicated to recognizing excellence in enterprise architecture. This award will be presented on stage to the winner who has demonstrated thought leadership and excellence in enterprise architecture and generously shared their experiences for industry benefit. Attendees will:

  • Hear a brief overview of the Forrester Enterprise Architecture Award and the key trends it has illuminated
  • Listen to an in-depth fireside chat with the winner who will discuss how their approach to enterprise architecture has led to superior business outcomes for their organization

Speakers:
Charles Betz, VP, Principal Analyst, Forrester
Manoj Mathew, Head of Enterprise Architecture, Scotiabank

Business Applications & Application Development
How AI And Automation Are Becoming The Cornerstone Of Enterprise Application Delivery And Modernization

Enterprise applications are at the core of any organization’s operations and significantly impacts its market competitiveness and how it serves its clients. Current market dynamics show that most of these organizations are undergoing some form of operational transformation and application modernization effort to level up to the current state of enterprise software. There is heavy activity in the services provider space with thousands of enterprise application implementations and modernization projects. AI and automation are changing the nature of how these programs are delivered and are being used to compress the application modernization and transformation timeline. In this session you will:

  • Know where AI and automation can be leveraged during enterprise application delivery.
  • How AI and automation are used by services providers in this current market.
  • In this talent-constrained market, look at the role of AI and automation to bolster and prepare new talent pools faster to respond to the high-volume modernization programs globally.
  • Prepare for the right AI and automation investments for your organization’s enterprise applications delivery team.

Speakers:
Akshara Naik Lopez, Senior Analyst, Forrester

Infrastructure & Operations
Get Your Cloud Costs Under Control With A FinOps Practice

The future world includes smart, connected experiences in every industry and across every major business function. Powering these experiences requires technology investments. Some are flashy new emerging technologies. Some are foundational investments that help power these experiences where you need them. This session explores the smart world across major industries and tech functions through real-world stories while discussing the major technologies needed to power these realities. In this session you will:

  • Explore smart scenarios of the modern and future world
  • Highlight the emerging technology required to enable these realities
  • Dig into the foundational tech needed to power this inspiring stories

Speakers:
Tracy Woo, Principal Analyst, Forrester

Data & Analytics
Crucial Components For Establishing An Effective Data And AI Team

Building a successful enterprise data organization requires organizing bodies (humans) and bots into six functions: designers, makers, communicators, regulators, operators, and iterators. From developing data solutions to ensuring data governance and driving innovation, this session will explore the essential elements of a modern data and AI team. In this session you will:

  • Learn how the six key functions cover the data and AI capabilities you need
  • Know how every organization can arrange the six functions to best suit its needs

Speakers:
Kim Herrington, Senior Analyst, Forrester

AI
AI And Your Tech Talent – It’s Not All About the AI

AI isn’t coming for our jobs, but it is changing the way we work. To gain the most value from AI, leaders must prepare their workforce with the knowledge and skills they need to use this technology. In this panel discussion, we’ll tackle the impacts AI is having on tech talent — from sourcing in-demand skills, to preparing a workforce to integrate AI into their jobs, to managing AI-related burnout. In this session you will:

  • Learn how leaders are preparing their workforces to work with AI
  • To lead, find and build talent pipelines for hard-to-find AI-related skills

Speakers:
Fiona Mark, Principal Analyst, Forrester

12:25 pm – 1:25 pm CDT

Lunch & Marketplace (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

12:30-12:40pm - Forrester: Deliver Data And AI At Scale

The new Forrester Decisions for Data, AI & Analytics service helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency. Learn how you can boost confidence and trust in your data, establish and amplify AI, and foster a data-driven culture. Youll get a sneak peek into new research and meet the analysts building the new service. 

Speakers:
Aaron Katz, Vice President, Research Director, Forrester

12:45-12:55pm - Forrester: Align To Accelerate With Forrester Decisions 

As a technology leader, youre expected to solve problems, make decisions, and take action to deliver results in record time, day in and day out. Where do those superpowers come from? Watch a demo of how Forrester Decisions helps you deliver strategic outcomes efficiently. Youll walk away knowing your peers top priorities and hear how this new, always-on model uniquely aligns you, your team, and your organization to tackle initiatives at scale. 

Speakers:
Doug Washburn, VP, Research Products, Forrester
Lane Hunter, Manager, Sales, Forrester

1:00-1:10pm - Forrester: Know Your Style To Deliver High-Performance IT 

Every tech leader faces the question eventually: How can I continuously deliver more value to the business? Check out Forresters high-performance IT strategy model to visualize how to gauge readiness and identify target investment levels. Youll learn how enabling, cocreating, amplifying, and transforming styles all get results. By the sessions end, youll be ready to complete the high-performance IT assessment and plan your future investments accordingly. 

Speakers:
Chuck Gahun, Principal Analyst, Forrester

1:15-1:25pm - Forrester: Build Your IT Strategy 

Traditional IT strategy development processes often fall short because they’re siloed and misaligned with business objectives. Forresters latest IT strategy solution blueprint, available through the Forrester Decisions for Technology Executives service, outlines a unique approach that emphasizes collaboration, alignment, and continuity in a context optimized for speed. Youll learn the approach and four key steps to reimagine the way you craft your IT strategy and build stakeholder buy-in. 

Speakers:
Marianne Doran-Collins, VP, Consulting Director, Forrester
Chris Gallacher, VP, Principal Consultant, Forrester

12:55 pm – 1:55 pm CDT

Executive Leadership Exchange (Invite Only): Exclusive Lunch & HPIT Roundtables

Join us for Networking Roundtable Discussions around High Performance IT.

12:25 pm – 1:15 pm CDT

Analyst Relations Lunch

Come together with fellow Analyst Relations professionals for a meet-and-greet luncheon dedicated to your role. Take a break from the crowd to meet your peers, exchange ideas, and share Analyst Relations best practices.  Forrester will briefly highlight some of the ways we serve Analyst Relations professionals and take questions from you.

12:25 pm – 1:15 pm CDT

Lunch & Learn Session (In-Person Only)

This session will have limited capacity and is first come, first served. Lunch will be provided.

Mural: The Secret Sauce to Powering Team Performance

Trust falls are so passé … plus, they’re pretty challenging to pull off with a hybrid team. Enter team charters: Where goals and expectations are clearly defined and agreed upon before the work starts. Mike will walk us through how team charters compress team formation timelines — potentially saving weeks of productivity and thousands in resources. Perfect for leaders who wish to make measurable improvements in team cohesion, project outcomes, and bottom-line results.

Speakers:
Amelia Jones, Principal CSM, Mural
Mike Lyons, Agile Capability Lead, Accenture Federal Services

1:25 pm – 2:10 pm CDT

Breakout Sessions + Ask An Expert

Leadership & Talent
Unlock AI’s Full Potential With Forrester’s AIQ Framework

Success with AI depends on human capabilities. Two companies could acquire the same AI technology, leverage similar data, and still generate radically different business results. The difference? The understanding, skills, and ethical awareness of their employees. Join this session to learn:

  • How AIQ, the Artificial Intelligence Quotient, measures your employees’ readiness.
  • How AIQ can drive business success with AI.

Speakers:
James L. McQuivey, PhD, VP, Research Director, Forrester

Technology Strategy & Enterprise Architecture
Strategic Investments For Unlocking High-Performance IT Value

The dynamic and rapidly evolving landscape of information technology (IT) presents both challenges and opportunities for organizations aiming to achieve and sustain high-performance levels. This presentation delves into the strategic investments necessary for unlocking high-performance IT value, offering a comprehensive analysis of how organizations can leverage IT to drive significant improvements in performance, innovation, and competitive advantage. In this session you will:

  • Understand the new investment thesis for organizations making strategic IT investments that unlock high-performance value through a synthesis of current research, case studies, and expert insights.
  • Hear forward guidance on the future of IT investment strategies in light of emerging technologies and shifting business landscapes, offering guidance for organizations to stay ahead in a digitally driven world.

Speakers:
Carlos Casanova, Principal Analyst, Forrester
Christopher Gilchrist, Principal Analyst, Forrester

Business Applications & Application Development
Build A Workforce Comfortable With Navigating An Intelligent Enterprise

To pivot to an intelligent enterprise, project-level change management is important, but it is not enough. Rather than driving adoption and product metrics, leaders must define and drive enterprise-wide outcomes that align to revenue and profitability goals. They must manage change with empathy, honesty, and agency to impact lasting culture change. They must evolve their workforce to be change-confident and open to continuous learning. We focus on CRM as an example to highlight workforce and culture changes needed to evolve to an intelligent enterprise. In this session you will:

  • Learn how to pivot to a change-confident culture
  • Know how to deploy and measure the success of foundational technologies that comprise the intelligent enterprise, and continuously adjust
  • Recognize the common traps you must navigate through to be successful

Speakers:
Kate Leggett, Vice President, Principal Analyst, Forrester

Infrastructure & Operations
Define Your Next-Generation Cloud Operating Model

Cloud has driven IT transformation fast and far — so much so that older IT operating models are strained or simply obsolete in speed and scale. Thinking about operating models and operations is essential for setting the right direction for a high-performing cloud practice. We applied Forrester’s Operating Model Framework to cloud to create Forrester’s Cloud Operating Model Framework, which acts as a blueprint for any organization. This session will go step-by-step through this framework with great client examples and best practices along the way. In this session you will:

  • Learn how to approach each layer of your cloud operating model
  • Listen to stories from your peers on how they’ve approached each element

Speakers:
Lee Sustar, Principal Analyst, Forrester
Tracy Woo, Principal Analyst, Forrester

Data & Analytics
Master The Discipline Of Decisions To Drive Analytical Impact

The overall health of an organization is contingent upon the efficacy of its decisions. Unfortunately, despite increased investment in data and analytics, many companies still rely on gut feeling when making critical business decisions. Companies need a disciplined approach to the process of decision-making, one that recognizes that not all decisions are created equal. In this session you will:

  • Explore the different dimensions of data-driven decisions
  • Learn optimal approaches for different decision environments

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Aldila Yunus, Researcher, Forrester

AI
Behind The Scenes: AI Models, Platforms, And Infrastructure To Deliver AI

Successful, industry-leading AI programs have one thing in common — they have the right mix of AI models, platforms, and infrastructure to keep AI teams working, not waiting. Establishing this right mix is not easy, especially because the AI markets move so fast. In this session you will:

  • Hear the three key ingredients for successfully developing and deploying AI solutions: AI foundation models for language, AI/ML platforms, and AI infrastructure solutions.
  • Decide what is the right mix of AI technologies for your enterprise.

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

1:55 pm – 2:40 pm CDT

Executive Leadership Exchange (Invite Only) | Workshop: How Ready Are You For High Performance IT?

Your business needs a high-performance IT strategy.  What type? And Are you ready to deliver? In this session, Ted Schadler will dig in to the capabilities — technologies, skills, and practices — to continuously improve business outcomes with technology. Learn what type of HPIT style your business needs and how to shape the IT organization you lead to deliver the technology outcomes your firm needs. 

Key takeaways:  

  • Learn how to assess your high-performance IT readiness. 
  • Learn how to identify a dominant business need and the best IT style to achieve it. 
  • Discover how to invest in the capabilities and operating model that will drive the greatest business impacts. 

Speakers:
Bobby Cameron, VP, Principal Analyst, Forrester

2:20 pm – 2:50 pm CDT

Breakout Sessions

Leadership & Talent
Are You A Better Boss Than A Bot? Level Up Your Leadership Skills For An AI-Infused World

Poor leadership leads to poor business outcomes. But the sad truth is that most companies still don’t invest in their leaders’ skills. Now we face a new question: If human leaders are mediocre, can they be replaced by generative AI? Good leaders can’t, but are you good enough? You can be, by attending this session, where you will:

  • Learn what differentiates human leaders from bots and how smart leaders are leveraging AI to be even better
  • Make a plan to develop the right skills that your leaders need to meet tomorrow’s challenges

Speakers:
Katy Tynan, VP, Principal Analyst, Forrester

Technology Strategy & Enterprise Architecture
Master Strategic Portfolio Management With A Strategic Value Office

Delivering value at scale requires the right level of governance and oversight. It also requires that governance and oversight can adapt to changing business needs. Strategic Value Offices (SVOs) are becoming an essential part of establishing and adapting planning and delivery practices, metrics, and tooling to support consistent outcomes. To do this, SVOs align with the archetypes of high-performance IT organizations in terms of emphasis, practices, and collaboration. In this session, you will learn:

  • Value delivery requires end to end planning
  • Value delivery requires enterprise visibility and practical governance
  • Organizations benefit from a Strategic Value Office

Speakers:
Margo Visitacion, VP, Principal Analyst, Forrester

Business Applications & Application Development
Journey Maps And Value Streams Bring Relevancy To Your Tech Stack Investments

To be great, businesses must harmonize their value-generating investments. Great tech and poor strategy won’t work. Neither will the reverse. To overcome the challenge of aligning your internal capabilities requires a bird’s-eye view of how they fit together. This becomes even more crucial as you grow. Join this session to learn how to holistically invest in the capabilities that drive customer outcomes — by spotting and eliminating bottlenecks across your organization. You’ll learn how connect customer journey maps, value stream and capability maps to your roadmap. In this session you will:

  • Learn how all these parts relate to one another.
  • Understand who drives the alignment of all the parts.
  • Know the insights you can reveal through planning and inspection of the entire chain.

Speakers:
Joe Cicman, Principal Analyst, Forrester
Christopher Condo, Principal Analyst, Forrester

Infrastructure & Operations
The Future Of VMware: What Are Your Options?

Broadcom’s acquisition of VMware has technology leaders across the globe rethinking their tech stack. Existing clients fear price hikes, disruptions in ecosystem partnerships, and lack of innovation investment — some of which has already transpired. What complicates matters is that it isn’t a simple product migration; packaging and other dynamics make these decisions highly complex. This session will walk through the key decisions and dynamics at hand while taking you through a migration checklist. In this session you will:

  • Learn about the key dynamics at play as you consider your options
  • Listen to real examples of organizations and the approaches they are taking
  • Walk through our VMware migration checklist

Speakers:
Naveen Chhabra, Principal Analyst, Forrester

Data & Analytics
Democratize Enterprise Data With AI-Infused Business Intelligence

Even with the most intuitive “user friendly” enterprise BI platforms, business users struggle to adopt. As AI and GenAI bring significant improvements to BI platforms such as automating code generation, conversational user interface, and turning business users into citizen data scientists, adoption continues to be low. In this session you will:

  • Learn four benefits and improvements AI can bring to enterprise BI platforms and applications
  • Hear cautions and recommendations to technology and data leaders planning to deploy AI-infused BI platforms and applications

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester
Aaron Katz, VP, Research Director, Forrester

AI
Secure And Manage The Risks Of AI

Firms are primarily adopting AI, especially generative AI, in five ways: 1) directly by users, 2) embedded as features in existing products and services, 3) a net new acquisition, 4) training your own models, and 5) building applications to integrate with existing models. Each of these pathways presents new and different challenges for companies. In this session you will:

  • Understand the risks each scenario introduces and their associated attack surfaces
  • Learn how to model various use cases, policy and governance concerns, and what’s different about securing generative AI versus legacy architectures

Speakers:
Jeff Pollard, VP, Principal Analyst, Forrester

2:50 pm – 4:05 pm CDT

Level-Up Workshop: Storytelling: Influence Without Authority

Join our exclusive workshop to conquer the challenges of today’s audiences that work in remote teams, have short attention spans, and express low trust in data. Using roles, goals, and values-oriented storytelling, discover the secrets to communicating a lasting vision and fostering alignment by embracing self-reflection and authenticity. In this 70-minute workshop, you will:

  • Walk away with a template to build rapport with any audience, in any situation
  • Gain confidence when presenting uncomfortable data to diverse audiences
  • Learn how to shift audience attention from data outliers to action

Speakers:
Kim Herrington, Senior Analyst, Forrester
Julie Young, Manager, Senior Consultant, Forrester

2:50 pm – 3:35 pm CDT

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

2:55-3:05pm - Incode Workforce: Close the backdoor to social engineering.

Incode Workforce addresses the needs of enterprise employee authentication. Leveraging leading facial recognition and liveness detection technology, Incode Workforce seamlessly integrates with and enhances identity access management (IAM) solutions using facial biometrics. This product provides a highly secure, device-agnostic and intuitive authentication solution that can be leveraged by any company to combat social engineering attacks at the help desk or any other critical interaction use case.

Speakers:
Harsha Balakrishnan, Senior Sales Intelligence, Incode

3:10-3:20pm - ManoByte: HubSpot Uses Gen AI to Enhance Customer Experience

Attendees will learn how HubSpot leverages Generative AI to enhance customer experience, achieving a 20% reduction in time spent on activities like research and follow-up for customer inquiries. This session will demonstrate how this reclaimed time is redirected towards value-driven activities, showcasing clear benefits and significant improvements in efficiency and customer satisfaction. Discover practical strategies for integrating Gen AI into your processes to drive similar results in your organization.

Speakers:
Kevin Dean, CEO, ManoByte

3:25-3:35pm - Acceldata: From Insight to Action: How Data Observability Delivers Transformative Use Cases Across Industries

In today’s data-driven world, the ability to effectively monitor, manage, and leverage data is paramount for success across all industry verticals. Enter data observability—a game-changing approach that not only addresses previously insurmountable challenges but also unlocks new use cases in the AI era. Join us in this enlightening session as we explore the transformative power of data observability, showcasing its impact through compelling use cases across retail, financial services, manufacturing, healthcare, and more. With Acceldata at the forefront of this technological revolution, we’ll delve into how data observability solutions are enabling organizations to detect and resolve data anomalies in real-time, ensure data integrity through complex transformations, and maintain consistent data quality across diverse systems.

Speakers:
Mahesh Kumar, CMO, Acceldata

3:20 pm – 3:50 pm CDT

Analyst-Led Roundtable

These dynamic, interactive sessions provide attendees the opportunity to engage with Forrester experts, as well as with peers, to gain deep insights, ask questions, share their own experiences, and collaborate in a focused, small-group setting. The session is designed to foster meaningful dialogue, offer actionable takeaways, and help attendees stay ahead in their strategic planning and decision-making.

Combining Structured & Unstructured Data For AI & Insights

Speakers:
Zeid Khater, Analyst, Forrester

Enabling Self-Service Data With Data Catalogs

Speakers:
Jayesh Chaurasia, Analyst, Forrester

Forrester Izola: Lessons Learned Building Our Own Gen GenAI Tool

Speakers:
Doug Washburn, Vice President, RoleView For Business Technology, Forrester

3:35 pm – 4:05 pm CDT

Keynote: The Shape Shifting Technology Leader.

High-performance leadership is not a one-size-fits-all model, and the best leaders will master the art of aligning their leadership style to business need. High-performing leaders must effectively steer, align, and motivate their organization to deliver against their strategy. Strategies are delivered by thousands of decisions made every single day, and organizations must embed leadership skills throughout the organization to thrive. In this session you will:

  • Understand how to apply the guiding principles of high performance to leadership
  • Learn how to adapt leadership styles according to organizational context

Speakers:
Fiona Mark, Principal Analyst, Forrester

4:05 pm – 4:35 pm CDT

Keynote: AI, Low-Code, And The End Of Software Development As We Know It

The integration of AI and low-code platforms is reshaping the software development lifecycle (SDLC) as we know it. This powerful combination will both compress and speed up the SDLC, accelerating the democratization of development, empowering citizen developers, and transforming the user experience. In the short term, there are still hurdles to overcome. In the long term, this fusion will lead to a new breed of platform: not for ground-up software development, but for top-down, AI-powered application generation. In this session you will:

  • Understand the impact of AI on the SDLC, low-code, and citizen developer strategies
  • Learn about the emergence of AI-infused “AppGen” platforms
  • Explore the implications of these trends for enterprise software strategy

Speakers:
John Bratincevic, Principal Analyst, Forrester

4:35 pm – 4:45 pm CDT

Closing Remarks

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester

4:45 pm – 5:45 pm CDT

Reception

4:45 pm – 5:45 pm CDT

Executive Leadership Exchange (Invite Only): Exclusive Reception With Teams​

Thursday Sep 12

8:30 am – 9:30 am CDT

General Breakfast

9:30 am – 9:35 am CDT

Welcome & Opening Remarks

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester

9:35 am – 10:05 am CDT

Keynote: The Real-Time Data Opportunity

The frenetic pace of change and innovation in business means companies must conquer intraday decisions that just can’t wait. This means seamlessly integrating and analyzing diverse real-time data originating in dozens, hundreds, or even thousands of business applications. A real-time data intelligence network is your organization’s real-time brain to identify trends, detect anomalies, and anticipate threats with precision and confidence. In this session you will:

  • Learn how to infuse real-time data with analytics and AI to automate data-driven decisions
  • Boost your organizational adaptiveness for high performance and speed of decisions with real-time data

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

10:05 am – 10:35 am CDT

Keynote: Observe The Future Of AIOps, It’s Happening Now

Imagine an IT operation where detection through remediation happens automatically. Or maybe hundreds, even thousands, of alerts collapsed into contextually aware incident tickets that include suggestive actions, with prior success rates based on your own historical data. Now think about how the humans in the loop benefit from the IT team to the business and its customers. That’s what’s happening today in organizations leveraging AIOps. Whether you’re transforming your organization, maximizing prior investments, stabilizing a rocky environment, or delivering a resilient operation, AIOps is a key investment on the road to high-performance IT. In this session you will:

  • Discover the AIOps mission and art of possible
  • Learn how an industry leader is leveraging AIOps to auto-remediate thousands of incidents daily
  • Hear about how one media company reduced their monitoring and engineering tools by over 50%

Speakers:
Carlos Casanova, Principal Analyst, Forrester

10:45 am – 11:30 am CDT

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

10:50-11:00am - Broadcom: Driving Innovation With AI And Value Stream Management

Join us to learn how AI and Value Stream Management drive innovation. Discover how AI revolutionizes operations and enhances customer value. Explore the integration of value stream management, streamlining workflows and accelerating time to market. Don’t miss this chance to prepare your organization to adopt AI and be the disruptor in your industry.

Speakers:
Lance Knight, Chief Value Stream Architect, Broadcom

11:05-11:15am - Box: Building an Intelligent, Secure Content Strategy

Maximize your unstructured data — or content’s— value with an AI-driven, secure strategy. From product roadmaps to financial spreadsheets and customer surveys, your content shapes your business. Join us to see how Box’s built-in AI, security and compliance, and workflow and collaboration makes building a content strategy easy.

Speakers:
William Higgins, Team Manager, Solutions Engineering, Box

11:20-11:30am - Workgrid: Making AI Work for You

Transformative AI is a goal that many organizations strive for. However, there are significant concerns regarding security, compliance, and access. Workgrid is at the forefront of conversational AI that is both secure and composable, designed to meet you wherever you are on your AI journey. During this interactive session, we’ll explore how Workgrid’s AI Assistant can be deployed at different stages of maturity, showcasing various use cases in action.

Speakers:
Rob Ryan, Director of Product Marketing and Business Value, Workgrid

11:30 am – 12:00 pm CDT

Breakout Sessions

Leadership & Talent
How To Get People To Collaborate

Despite decades of tech investments, firms still struggle with getting people to collaborate effectively. Why? Because they are missing the emotional factors preventing it. In this session, we will:

  • Guide you to understanding what these factors are and how they inhibit collaboration, with examples
  • Introduce a collaboration-by-design approach to getting people working together more effectively

Speakers:
David Johnson, Principal Analyst, Forrester

Technology Strategy & Enterprise Architecture
Enable High Performance With Effective Application of Product Management Practices

Technology organizations have been using following the lead of high-profile tech providers and applying product management practices to technology delivery. However, the path to customer-led, insights-driven delivery is littered with over-zealous governance, siloed product lines, and unclear value measurement. This session will reflect on the lessons learned on how to effectively leverage product management and continuous delivery practices to deliver business value. During this session, attendees will:

  • Learn how technology leaders are applying product management best practices
  • Learn some of the typical challenges or mistakes that organizations encounter, and how to avoid them

Speakers:
Fiona Mark, Principal Analyst, Forrester

Business Applications & Application Development
Deploying AI Augmented Business Applications Securely

Executive leaders are still grappling with their fright-and-flight response to what it means to have AI-powered enterprise software in their technology landscape. While governmental regulations are starting to provide guardrails, not all the risks gaps are closed, making leaders vulnerable to the threat of being made an example of. We will share approaches that leading software companies and IT service providers are using to mitigate distrust so organizations can work toward investing in enterprise applications and partners that are beneficial, trustworthy, and bring value to the business. In this session you will:

  • Hear key grounding rule approaches for AI-powered systems
  • Know the core application governance questions to ask vendors and partners
  • Prepare for the right AI and automation investments for your organization’s enterprise applications delivery team.

Speakers:
Linda Ivy-Rosser, VP, Research Director, Forrester
Jeff Pollard, VP, Principal Analyst, Forrester

Infrastructure & Operations
AI-Powered Automation: What Businesses Are Doing Now

Many companies are eager to transform processes with AI but struggle due to inexperience. This leads to wasted resources, resistance to future initiatives, and subpar results. We’ve got the antidote! Join this session to learn the secrets of successful AI process transformation. We’ve interviewed project leaders to bring you real-world stories with actionable insights. In this session you will:

  • Learn five proven lessons to leverage AI for impactful process transformation.
  • Discover the sweet spot for AWAs (Autonomous Workplace Assistants), learning the when and how to deploy these digital co-workers for maximum benefit.
  • Dig into Forrester’s AI process toolkit and discover how companies leverage DPA, RPA, and automation fabric orchestration to build winning AI-powered processes.

Speakers:
Craig Le Clair, Vice President, Principal Analyst, Forrester

Data & Analytics
Data Quality Is The Key To Trust In Data

Organizations are relying more on data and AI to make business decisions, run operations, drive innovation, and gain a competitive edge. However, the accuracy and success of these endeavors depends heavily on the quality of data. The integrity and reliability of data is essential for accurate analysis and actionable insights and is paramount for enabling trust and maximizing the potential of AI. In this session you will learn:

  • The significance of data quality in building trust in data and AI
  • Best practices for ensuring data quality
  • How to leverage AI to enhance data quality

Speakers:
Jayesh Chaurasia, Analyst, Forrester

AI
Trusted AI Starts With Explainability

In many companies, AI suffers from a trust gap that stymies adoption of the technology and limits its impact. One way to bridge this gap is with XAI — explainable AI. But explainability can take many forms, and different use cases require different techniques. Additionally, explainability is in the eye of the beholder — a highly technical explanation will not suffice for your average business stakeholder. In this session you will:

  • Learn how to build stakeholder trust with explainable AI
  • Understand different approaches to explainability and how to select the right one for your use case

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

12:10 pm – 12:40 pm CDT

Breakout Sessions

Leadership & Talent
You Break It, You Buy It: Trust In The Future Of Work

Trust is the fragile foundation upon which great relationships are built and sustained. Organizations are no different. Trust can catalyze innovation, creativity, and engagement while mistrust can silently kill productivity and progress. Jonathan Roberts will examine the role that trust plays in employee actualization, productivity and engagement, and safety. In this session you will:

  • Learn the three levers of trust and how to use them
  • How to build (or rebuild) organizational trust (and why you need to)

Speakers:
Jonathan Roberts, Senior Analyst, Forrester

Technology Strategy & Enterprise Architecture
Assure High-Performance IT Alignment With Forrester’s Value Creation Flow Framework

Forrester’s high-performance IT framework uses strategic business outcomes to assist the IT organization in changing its capabilities, structure, governance, and leadership to be high performing. In this session you will:

  • Understand how business strategies drive demand for the tech organization’s products and services
  • Learn how to demonstrate this impact based on four styles of IT strategy
  • Identify the dimensions of IT operating model changes for each of these styles

Speakers:
Gordon Barnett, Principal Analyst, Forrester
Bobby Cameron, VP, Principal Analyst, Forrester

Business Applications & Application Development
Establishing Trust With Service Providers In The Age Of GenAI

Generative AI is revolutionizing how the software services industry operates, with many vendors touting lower-cost delivery models, faster time to market, and greater innovation; all being powered by their investments in open-source genAI capabilities. While clients will welcome these benefits, in this new era of ChatGPT and CoPilots, how can they be certain they are getting what they pay for? This presentation will discuss principles and practices for establishing trust with your services provider in the new era of genAI software creation. In this session you will:

  • Hear how services providers are exploiting AI to accelerate delivery and grow profits
  • Understand these new operating models to get the most value

Speakers:
Christopher Condo, Principal Analyst, Forrester
Bill Martorelli, Principal Analyst, Forrester

Infrastructure & Operations
Navigating The New Terrain Of Platform Teams In Operations

Platforms are at the core of an organization’s high-performance strategy, but is your organization getting the most out of its investments? As organizations pivot toward product-centricity, internal technical teams must be prepared to deliver platforms and outcomes aligned with business demands. Traditional reporting structures, project mentality, and functional silos all impede velocity and agility. In this session you will:

  • Understand the rising importance of platform teams, the product-centric promise of greater team autonomy, and the challenges of moving from project to product.
  • The keys to success for transforming operational teams into value delivery teams supporting high-performance IT.

Speakers:
Julie Mohr, Principal Analyst, Forrester

Data & Analytics
Synthetic Data Fuels New Use Cases

Discover the power of synthetic data in revolutionizing analytics. This session explores how realistic synthetic data generation through generative AI (GANs and VAEs) can unlock new insights while ensuring privacy and data security. Explore innovative use cases across industries that leverage synthetic data to overcome data scarcity challenges. In this session you will:

  • Learn the benefits and limitations of synthetic data
  • Hear popular and emerging use cases of synthetic data
  • Understand considerations before introducing synthetic data to your analytics

Speakers:
Zeid Khater, Analyst, Forrester

AI
The Training Regimen: Model Training And Customization Options

Generative AI has brought very powerful AI models into the limelight. But with great power comes great responsibility. To turn this power into economic advantage, enterprises must align and customize these models to their business objectives, corporate requirements, and employee and customer needs — this is no easy task! Attend this session to learn:

  • Pros and cons of different approaches to aligning models to behavior, such as prompt engineering, fine-tuning, and retrieval augmented generation
  • Emerging practices for model alignment and orchestration during application development and post-release

Speakers:
Rowan Curran, Senior Analyst, Forrester

12:50 pm – 1:20 pm CDT

Keynote: Predictions 2025

Prepare for an exhilarating clash of insights as four leading Forrester analysts step into the spotlight to unveil their bold predictions for the future of technology. Each expert will champion their vision across four critical domains:

  1. Technology Strategy: What will be the defining strategies that drive digital transformation in the next decade?
  2. Data and AI: How will data evolve as the most valuable asset, and what innovations will shape the AI landscape?
  3. Technology Architecture and Delivery: What architectural shifts and delivery models will redefine how we build and deploy technology?
  4. Security and Risk: In a world of escalating threats, what new paradigms will emerge to safeguard our digital future?

Each analyst will passionately defend their forecast, providing compelling evidence and engaging the audience with thought-provoking arguments. But the final verdict lies in your hands! You’ll have the opportunity to vote on which predictions you believe will shape the future of technology.

Join us for this dynamic session, where the future is debated, and you decide which vision prevails!

Speakers:
Jeff Pollard, VP, Principal Analyst, Forrester
Christopher Gilchrist, Principal Analyst, Forrester
Rowan Curran, Senior Analyst, Forrester
Tracy Woo, Principal Analyst, Forrester
Allie Mellen, Principal Analyst, Forrester

1:20 pm – 1:25 pm CDT

Closing Remarks

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester

All sessions shown in US Central Time.

Times are subject to change.

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