Best Practice Report

Data And Research: Retailers Must Review Their Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

Rick Parrish , 
Fiona Swerdlow , 
Fiona Swerdlow , 
Emily Pfeiffer , 
Shar VanBoskirk , 
Faith Adams , 
Collin Colburn , 
Mary Pilecki , 
Jennifer Wise , 
Julie Ask
 and  four contributors
Oct 28, 2020

Summary

Marketing and customer experience (CX) leaders at retailers should use this research to review their data and research spending in the wake of the COVID-19 pandemic. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

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