Best Practice Report

Services: Retailers Must Review Their Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

October 28th, 2020
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Faith Adams, null
Faith Adams
Collin Colburn, null
Collin Colburn
Jennifer Wise, null
Jennifer Wise
Julie Ask, null
Julie Ask
With contributors:
Emily Collins , Chahiti Asarpota

Summary

Marketing and customer experience (CX) leaders at retailers should use this research to review their services spending in the wake of the COVID-19 pandemic. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

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