Media Alert

Some 68% of the Asia Pacific marketers Forrester surveyed planned on increasing their budget for measuring advertising and marketing performance, but it’s also their top challenge. Why? Because marketers in Asia are in a more complicated measurement environment than their peers in the West. This new report examines best practices for improving marketing measurement — and [...]

The security market has historically been dominated by vendors whose products lack integration capabilities and provide poor context and usability to security teams. Enter tech’s biggest giants, which are putting a new twist on a stale market: a customer-focused approach that offers more intuitive designs and integrated clouds, marketplaces, and interfaces. Click here for more [...]

Artificial intelligence (AI) is transforming almost every aspect of business — from personalized customer experience to cybersecurity. Because these technologies are publicly available, there’s an opportunity for AI to mass destruct. Thanks to the breaches in the last half decade, malicious AI tools and systems have a lot of valuable data to start with. As [...]

CAMBRIDGE, Mass., March 13, 2018 . . . Forrester Research, Inc. (Nasdaq: FORR) announced today that it will be presenting at the Sidoti & Company Spring 2018 Conference on Thursday, March 29, at the New York City Marriott Marquis. Chairman of the Board and Chief Executive Officer George F. Colony and Chief Financial Officer Michael [...]

As the General Data Protection Regulation (GDPR) compliance deadline of May 25 looms, marketers must quickly get up to speed on its implications. Forrester released research today that found only 15% of marketers are fully GDPR compliant and 18% are still considering what to do. The research shares insights into how this regulation will affect [...]

Which tech giant will win the smart home market, and how will it do it? Forrester posed these questions in research released today about how smart homes will advance the subscription economy. No one company can rule the market, according to the research. Many players will become important due to the wide-ranging complexity of the smart home [...]

Forrester released new research that examines the impact of customer experience (CX) on an organization — specifically, how it changes the way CIOs operate. Citing CX performance of companies like USAA, J.C. Penney, and Spirit Airlines, Forrester shows how firms with superior CX scores were able to drive revenue growth at twice the rate of [...]

Forrester today published research into how marketers are using demand-side platforms (DSPs) for programmatic buying and how brands can move their advertising toward being truly omnichannel. Key takeaways from the report include: Current DSP technology does not address the full range of omnichannel buying. Buyers must still turn to multiple platforms, inventory, and data sources [...]

Forrester released new research today about how marketers spent ad dollars on Amazon during the 2017 holidays. According to the research, retailers and consumer packaged goods companies allocate most of their ad budget to the holiday season, with one agency stating that on average clients spend 45% of their annual Amazon budget during this time. The [...]

Forrester released new research today that covers how businesses can remain ethical when it comes to artificial intelligence (AI) and machine learning and what organizations must do to identify and prevent harmful data discrimination. Key findings from the report include: AI will bring ethics into the spotlight. In the next three to five years, Forrester [...]

Forrester today released research that examines the relationship between a company’s customer experience (CX) quality and its stock performance. The research found that there is a correlation between the two — the top 20% of brands in Forrester’s Customer Experience Index (CX Index™) had higher stock price growth and higher total returns than a similar [...]

According to new research from Forrester, the cybersecurity industry is facing a skills shortage that comes along with a massive gender bias — and it is in desperate need of a change. Despite its urgent and ever-growing importance, the industry is projected to have 1.8 million unfilled jobs globally by 2022. Meanwhile, women represent just [...]

Forrester today released research examining the current state of digital business and the maturity of technologies relevant for business growth. The report evaluated companies across three categories: beginner firms in the early stages of their digital journey; intermediate firms already progressing toward a more fundamental business transformation; and advanced firms, which are most often using [...]

Forrester has updated its Western European Online Retail Forecast for 2017 to 2022, which outlines the growth of the online retail market across 17 markets in Western Europe. According to Forrester Data, online sales will grow at an average of 11.9% per year over the next five years in Western Europe with 21% of non-grocery [...]

Despite predictions that global technology spending will surpass $3 trillion for the first time in 2018, new research from Forrester shows that most organizations are still struggling to drive employee productivity, engagement, and success through technology. Today’s report explores how organizations can successfully augment employees with technologies like artificial intelligence (AI), wearables, smart glasses, etc. [...]

Cambridge, Mass., February 7, 2018 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2017 fourth-quarter and full-year financial results. The company also announced that its board of directors authorized a $50 million increase in the company’s stock repurchase program, bringing the total available repurchase authorization to approximately $70 million. Fourth-Quarter Financial Performance [...]

Forrester today released research examining how organizations will budget for security in 2018, concluding that data breaches, talent acquisition, and decentralized tech spending are still major challenges for IT organizations. The report compares budgets of security decision makers across firms that spend anywhere from under 10% to 30% of their overall tech budget on information [...]

A new Forrester report on the state of the cloud in Europe has found that more than half of European enterprises use one or more public cloud platforms like Amazon Web Services (AWS) or Microsoft Azure. Enterprise decision makers no longer see the public cloud as just another way of saving money; they view it as [...]

Forrester just released its US Healthcare Security Benchmark that looks at the current state of security spending in healthcare. In such a highly regulated industry, budget constraints have inhibited security maturity. However, increased breaches and cyberattacks, as well as healthcare technology innovation, demand much higher levels of security. Forrester found that while the healthcare industry [...]