Media Alert

Forrester just released its US search marketing forecast for 2017 to 2022, which examines shifts in US search users, volume, and spending across digital platforms and industry verticals. The research found that search continues to dominate digital advertising channels, with a market share of 47%. Even with that number expected to decelerate to a compound [...]

Forrester today released research on the state of mobile advertising, in which it found that brands are increasingly committed to leveraging mobile to reach consumers and growing their mobile ad budgets. In fact, 74% of marketers expect to see their mobile budget increase next year, with a third expecting that increase to be 15% or [...]

Forrester predicts that US business and government tech spending will surpass $1.5 trillion in 2018, up nearly 6% from 2017. In its newly published 2018 outlook for US industry tech budgets, Forrester reveals industries with the fastest-growing tech budgets as well as the technologies they’re choosing to invest in. Below are key findings from the [...]

Forrester analyzed the online advertising revenue generated by 13 key digital media companies, including Google, Facebook, and Alibaba, which together constitute more than 75% of the online advertising market. According to Forrester data, after remaining in the range of 23% to 26% year-over-year growth for the past six quarters, global online advertising revenue growth broke noticeably upward in [...]

Forrester today released research that examines the evolving role of the chief information security officer (CISO) in Fortune 500 companies. The findings reveal a gender crisis in cybersecurity, a growing number of CISOs having an MBA, and how tenure impacts the CISO’s opportunities in Fortune 500 firms. Highlights from the research include: Men hold 87% [...]

Forrester recently surveyed global B2C marketing decision makers who own their brands’ loyalty strategy and found that many are showing signs of trying to mature and expand their approach to customer loyalty beyond just points, discounts, and incentives. Key findings from this new research include: Engagement, retention, and acquisition are the top business objectives this year [...]

Forrester today announced Data Insights Forum 2018, a new event highlighting the business transformation and growth opportunities available to businesses that can derive insights from deep pools of data. The inaugural event will take place in Orlando, Florida, on December 4-5, 2018. The new Forum will introduce the concept of the insights-driven enterprise and Forrester’s latest [...]

Forrester’s new research on the state of wearable devices predicts that the US wearables market will grow from $4.8 billion in 2016 to $9 billion in 2022, representing a compound annual growth rate of 9% from 2017 to 2022. According to Forrester data, this will translate to annual market revenue of $9.1 billion in 2022. Here are [...]

Forrester’s updated online advertising forecast predicts that US spending on online display and social media advertising will grow by nearly 70% between 2017 and 2021. According to Forrester Data, the rapid expansion of social advertising will drive this growth, with spending almost doubling over the next five years. Also, mobile ads will be the main [...]

New research from Forrester predicts that augmented reality (AR) will offer more opportunities than virtual reality (VR) for marketers over the next three years. Forrester’s Thomas Husson believes this is because AR is a more natural extension of existing mobile behaviors and does not require the use of new and expensive equipment, offering more marketing [...]

Forrester published its series of 2018 predictions last week — the research covers a wide range of topics, which you can review here. In addition, Forrester has also released an overall predictions guide that provides more insights on the dynamics that will shape 2018. Below is a quick recap of everything released for marketing and [...]

Forrester published its series of 2018 predictions last week — the research covers a wide range of topics, which you can review here. In addition, Forrester has also released an overall predictions guide that provides more insights on the dynamics that will shape 2018. Below is a quick recap of everything released for technology management [...]

Forrester has revealed its 2017 UK Customer Experience Index (CX Index™) results, with key findings presented in a new report published on November 13. These results are based on a survey of more than 9,020 individuals aged 16 and older in the UK, measuring and ranking the CX quality of 36 UK brands including Aviva, [...]

In a new Forrester Retail Wave™, Forrester evaluated the mobile websites of 12 retailers in the US, including Amazon, Apple, Home Depot, and Nordstrom. The analysis shows quite a gap between leading brands and those that need improvement: The average score of brands ranked was only 58 out of 100, but the Leaders — Home [...]

CAMBRIDGE, Mass., Oct. 25, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2017 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $80.4 million for the third quarter of 2017, compared with $77.4 million for the third quarter of 2016. Research revenues increased 3%, and advisory services and events revenues increased 6%, [...]

Forrester identified the top 10 tech trends for 2018 to 2020, analyzing how they will transform businesses. Topping the list is the internet of things (IoT) and how it’s causing a shift in computing toward the edge. Forrester also provided use cases for how popular trends like robotics, automation, and analytics will be deployed in [...]

In response to claims that the US is facing a technology talent gap, Forrester analyzed US wage, labor, education, and geographic data and concluded that the perceived tech talent shortage is mostly hype. According to Forrester’s Andrew Bartels, the US tech talent supply is aligned with demand because the number of technology jobs is rising while [...]

Forrester released new research today that reveals the connection between customer experience and revenue growth across 17 different industries, using its latest Customer Experience Index (CX Index™) data to model how CX improvements can make a business impact by increasing customer loyalty. Specific industry examples include: For traditional retail banks, increasing an already excellent CX Index score [...]

CAMBRIDGE, Mass., Oct. 6, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) announced today that Forrester.com experienced a cybersecurity incident this week. To date, Forrester’s investigation has determined that the attack was limited to content made available to Forrester clients through Forrester.com. There is no evidence that confidential client data, financial information, or confidential employee [...]