Media Alert

Forrester released its 2017 data privacy heat map, which evaluates privacy laws of 54 countries. The heat map includes guidelines about government surveillance, cross-border data transfers, and data center locations, as well as the impact of regulatory enforcements like GDPR — the most significant data privacy legislation to affect businesses across the globe. Some key [...]

Today, Forrester released its 2017 Canada Customer Experience Index (CX Index™), a survey of nearly 75,000 consumers that measures and ranks the CX quality of 192 Canadian brands across 18 industries. The data shows that CX quality either decreased or remained stagnant across the board in Canada. Here are a few key points that the [...]

New Forrester data forecasts that the endpoint security software market will grow at a 4.5% annual rate over the next five years, reaching an expected $5.9 billion by 2021. While new endpoint security solutions are typically more costly than traditional antimalware, Forrester expects that these emerging security suites will be the main drivers of its [...]

Forrester’s 2017 US Customer Experience Index (CX Index™) reveals that CX quality has hit a wall. Although there were no true CX leaders in any industry, certain brands still performed better than others. Discover the full brand rankings for the following industries: Traditional retail Government Health insurance Home and auto insurance Banking Investment firms Please contact [...]

The overall retail market is growing steadily, contrary to reports of retail’s death: Forrester Data shows that total US retail sales grew 2.4% in 2016 and 3.8% in the first half of 2017. Key indicators of this growth include healthy consumer confidence, an uptick in retail imports, and growth in retail jobs, including expanding digital [...]

Cambridge, Mass., July 26, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2017 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $89.7 million for the second quarter of 2017, compared with $87.8 million for the second quarter of 2016. Research revenues decreased 1%, and advisory services and events revenues increased [...]

According to Forrester Data, global mobile device usage is expected to reach more than 5.5 billion users by 2022. This is almost double the total number of users in 2008 (2.8 billion). Of those 5.5 billion users, smartphone owners will make up almost 70% of the total mobile market, increasing to 3.8 billion users during [...]

Cambridge, Mass., July 11, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced the appointment of Kelley Hippler as chief sales officer, effective immediately, replacing Mike Morhardt. Ms. Hippler has been with the company since 1999, most recently serving as senior vice president for customer success, leading the customer engagement model rollout across [...]

Forrester estimates that cross-border shopping will make up 20% of eCommerce in 2022, with sales reaching $627 billion — up from Forrester’s previous forecast, which predicted cross-border eCommerce would reach $284 billion in 2017. Why the increase? Consumers want to shop across borders so they can find cheaper products and buy goods that are not available [...]

Forrester released its annual state of consumers and technology data today, which examines how US consumers’ attitudes and purchasing behaviors have changed with the introduction of new technologies. The data is sorted demographically and points to emerging trends across categories like streaming, artificial intelligence, and alternative payments. Here are a few interesting points: Younger demos [...]

Forrester’s future of jobs research estimated that while automation will displace 24.7 million jobs by 2027, emerging automation tools will create 14.9 million jobs during the same time period. In a follow-up report, J.P. Gownder identifies the top 12 workforce automation technologies in the market that will power these changes and explains how they are [...]

In new research released at CXNYC Forum this week, Forrester found that when customers have better experiences, their intentions to stay with a brand longer, buy more, and recommend that brand all increase. The link between CX and revenue is significant: Forrester found that the largest companies in some industries could earn hundreds of millions [...]

Forrester published a quick take that analyzes what the Whole Foods acquisition means for Amazon and the overall retail market. Some highlights include: Where online grocery fails, Whole Foods excels. Less than half of online grocery shoppers regularly buy produce online (47%) or fresh food or beverages requiring refrigeration (41%). With Whole Foods, Amazon acquires [...]

Forrester forecasts that the public cloud services market will reach $236 billion by 2020 — or 30% annual growth over the next three years (see estimated spending by segment below). This rapid shift to the cloud raises new challenges and risks in the cloud security market, with more than 50% of security leaders expressing concerns [...]

Many companies generate a wealth of data, but to what end? CIOs are increasingly facing internal pressure to find a way to commercialize and draw profit from this data. Forrester recently analyzed how companies derive value from their data and take it to market and found that one-third of data and analytics business decision makers [...]

Forrester today released a new forecast on the US B2B eCommerce industry, revealing that it will total $889 billion by the end of 2017 and will have a compound annual growth rate (CAGR) of 7.4%, bringing its value to $1.2 trillion by 2021. With Forrester estimating that the total percentage of B2B buyers who research [...]

According to a new Forrester survey, 46% of businesses confirmed that their sales and marketing teams are leading the investment in and adoption of artificial intelligence (AI) systems — the highest among any department. Forrester’s latest research on AI and marketing claims that the technology is becoming a necessity for B2C marketers, but to successfully evaluate [...]

Forrester’s latest research on C-suite tech purchasing patterns forecasts that CMOs’ US tech spending will reach $18 billion in 2018. Analyst Andrew Bartels estimates that CMO spending will increase at a 14% compound annual growth rate (CAGR) over the six-year period from 2012 to 2018, the highest out of any executive role. Of the $18 [...]

Cambridge, Mass., May 31, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced the appointment of three new members to the company’s board of directors. The new board members are: Dave Boyce, senior vice president, product and strategy, InsideSales.com. Mr. Boyce is an experienced operating executive who has helped build and sell four [...]