Media Alert

There used to be a time when brand strategy in the face of social movements was to do nothing. No more. Recent protests and bursts of violence over racial inequality are forcing brands – per consumer expectations – to actually take a side. Under the harsh glare of the social justice spotlight, the margin of error for brands has vanished. Brand [...]

A new Forrester report, ‘COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives’, shows how Blockchain remains a nascent technology. And in times of crisis and financial constraint, spending on emerging technologies tends to be cut or even eliminated. But COVID-19 isn’t all bad news for DLT. COVID-19 stopped the clock on enterprise blockchain projects, but not [...]

Following Samsung’s Galaxy Unpacked virtual event which took place today and announced the latest Samsung releases in 2020, Forrester analysts have shared their comments: VP & principal analyst Frank Gillett: On Samsung’s expanded partnership with Microsoft: “Samsung’s expanded partnership with Microsoft to integrate Microsoft 365 apps with Samsung smartphone users is the biggest news from [...]

The launch of Google’s latest budget smartphone, the Pixel 4a, has been a long time coming. On August 3rd the tech giant will present the Pixel 4a to the public. VP & Principal Analyst Frank Gillett shared his thoughts in a pre-commentary: “Just like Apple’s iPhone SE, the Pixel A series phones are important for expanding the [...]

Forrester predicts that the global RPA software market will grow to $4.2 billion in 2023; the market for RPA services will top $12 billion. Although North America and Europe still account for most of this market, RPA adoption has gained significant momentum in China over the past 18 months and Forrester expects it to reach [...]

Even though paying employees for delivering good customer experience is a bad idea, many firms still do it. However, there are some who have seen excellent results since eliminating this practice. A new Forrester report details how Volkswagen Group Australia (VGA), a firm in an industry that’s notorious for this practice, ended CX bonuses and saw CX [...]

2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. Forrester’s research data shows that the European job market will become even more dynamic, with job eliminations and skills shortages leading to booming job markets and employment wastelands: Technologies will be more relevant: Digital twins [...]

Mobile apps are the touchpoint of choice for Australians to manage their finances. Forrester data indicates that 53% of Australian online adults use their smartphone to conduct their banking. Forrester reviewed the mobile banking apps of the Big Four Australian banks and neobank 86 400 and found that leading Australian banks do well at delivering [...]

The video game industry has always been a hub of innovation, leveraging emerging technologies to create new experiences for players. Cloud-native infrastructure and development are no different. New research from Forrester describes what infrastructure and operations (I&O) professionals across all verticals should adopt, and avoid, in upcoming cloud projects. Core takeaways include the following: How using [...]

LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]

Mobile has drastically changed modern marketing. Mobile is the consumer’s primary and preferred device. And marketers are moving spend to mobile in droves. The Forrester report “Mobile Advertising Trends To Watch – Take Steps To Prepare Your Strategy Today” highlights how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider.  In [...]

The unprecedented lockdowns triggered by the COVID-19 pandemic has had a massive impact on business. As companies in Asia Pacific look to come out of this difficult period, they must make some hard choices. Forrester surveyed Business and Technology decision-makers in Asia Pacific in January and again in May to understand how their business and [...]

The COVID-19 crisis is forcing many companies to reconsider long-term strategies for flexible working. While remote working is currently essential, doing it well requires organizations to formalize a structure for it that mitigates its major challenges, such as outdated technology, lack of face-to-face interaction, and employee trust issues, as well as responses specific to COVID-19. [...]

In October 2019, the French and German economic ministries boldly announced that they were joining forces to build a European sovereign data cloud. They have set up GAIA-X as a specifically European response to long-standing concerns about data sovereignty following the passage of the 2018 US CLOUD Act. In June 2020, more concrete details followed; [...]

Despite reportedly high private cloud adoption, enterprises still struggle with build-out. Success with private cloud comes only through embracing self-service, full automation, and services that cater to developer needs. Yet most technology managers lack enough hands-on experience with public cloud to understand how to translate this to their own environment. Updated research from Forrester outlines the top private cloud recommendations [...]

Coaching isn’t a new concept in the realm of leadership practice. Yet few organizations have invested in developing managers at all levels to become coaches who can systematically support and drive their team members’ growth. Forrester emphasizes that while there are many tools in a leader’s toolbox, coaching is the most effective in driving business [...]

As governments around the world deal with the COVID-19 pandemic and global recession, the need for digital transformation and exceptional government customer experience (CX) has never been greater. Customers have rising expectations of digital experiences from the brands they interact with, and they expect the same — or more — from their government. In Forrester’s [...]

Forrester has published a new report on the topic of virtual healthcare in the UK and how the pandemic has impacted virtual care adoption. The pandemic has accelerated the shift to a virtual-first healthcare delivery model on a global scale – and the UK is no exception. While countries in Western Europe and the UK [...]

As businesses reopen, organizations must factor employee concerns into their current and post-pandemic strategy plans, including when and how to bring employees back to work safely. While Australians are regaining confidence of their safety both inside and outside of the workplace, they still have major concerns. Two successive waves of Forrester’s PandemicEX survey reveals the [...]