Media Alert

For close to a decade, tech industry leaders like Amazon, Apple, and Google have pursued revenue growth opportunities in the nearly $8 trillion global healthcare market. Apple is compelling health insurers to subsidize the cost of the Apple Watch for members. Google focuses on differentiating its Google Cloud Platform through its healthcare AI research and [...]

VP & Principal Analyst Frank Gillett on why Apple would consider a new “small” iPhone, and why other smartphone makers should do too: “Smartphones started out small and pocketable in 2007. Today, the biggest phones have displays nearly double in size, and they’re barely pocketable (1). But tech news sites report persistent rumors that Apple [...]

US online adults’ Consumer Energy Index scores have dropped on all four dimensions and show a shift toward isolation and distrust since March 2019. Per the COVID-19 pandemic, brand leaders looking to stay connected with their customers should: Recognize that consumers aren’t eager to buy their next big thing. Craft messages that match the emotional [...]

Per the COVID-19 pandemic, Forrester expects near-term challenges for search marketing as marketers move ad spend around. A few things to consider: Digital advertising, including search advertising, is easier to cancel than other forms of advertising. Brand will still matter and, in some cases, will matter more. Search advertising is closer to the point of [...]

The COVID-19 pandemic will forever change the face of healthcare. As such Forrester has revised its original predictions for virtual care visits for 2020. Forrester now predicts that virtual care visits will soar to more than 1 billion this year, including 900 million visits related to COVID-19. Forrester also expects time and resource constraints to [...]

March 2020 marked a tough month for many retail categories, as nearly $100 billion in US retail spend disappeared. In April, Forrester predicts retail sales will likely hit historic lows for several industries in the US including: Apparel retails will see a 79% decrease, or $17 billion dollars less revenue, versus April 2019. Restaurants will [...]

As part of our #pandemicEX project, Forrester surveyed over 1,800 working adults across Europe and Asia Pacific, including 274 in Australia, to find out how they feel their firms are responding to the coronavirus. Key highlights from the survey: Australians are bracing for further disruption… Not surprisingly, 72% of Australian respondents are “afraid of the [...]

As part of our #pandemicEX project, Forrester surveyed over 1,800 working adults across Europe and Asia Pacific, including 271 in Singapore, to find out how they feel their firms are responding to the coronavirus. Here are some key highlights: Only half of companies have the confidence of Singaporean employees. 57% percent of Singaporean workers agree [...]

Economic instability unseen since the 2008 global financial crisis means that Forrester has significantly revised our Australian technology spend forecast in order to help CIOs and supply-side technology leaders understand the likely impact of COVID-19 and natural disasters in Australia. From a base of US$53.6 billion in 2019, our original forecast estimated that total spending [...]

Without a doubt, the COVID-19 pandemic will hit China’s GDP hard in the first quarter of 2020. As the virus spreads throughout our highly connected world, it will inevitably have a significant impact on the global economy.  As such, Forrester has adjusted our initial forecast of China’s tech spending for 2020. As China’s government is undertaking massive efforts [...]

To get Forrester’s latest insights and guidance on how to address the growing business and employee experience implications of  COVID-19, please visit our COVID-19 insights hub. Forrester’s COVID-19 insights hub is updated daily to offer the latest insights across a wide variety of topics including the impact of the pandemic on the global tech market, [...]

Given that Mobile World Congress was being cancelled this year, the Chinese tech giant Huawei launched its new foldable smartphone Mate Xs and updates to some of its important products at a virtual press conference on Tuesday. Earlier today Sony presented its new smartphone flagship Xperia 1 II. Here you find the comments of Forrester [...]

On Tuesday, Samsung unveiled its new foldable smartphone Galaxy Z Flip. The company unloaded with creative new smartphone features, and a true folding phone to lay claim to feature leadership. Forrester analysts share their thoughts on Samsung’s new products. VP & Principal Analysts Julie Ask It’s been a while since I saw a product demo [...]

A judge approves T-Mobile-Sprint deal which will affect 100 million customers. This is combining the nation’s third- and fourth-largest wireless carriers and creating a new telecommunications giant to take on AT&T and Verizon. VP & Principal Analyst Frank Gillett shares his thoughts on the deal. The new T-Mobile that includes Sprint will create a promotional [...]

Held at the Las Vegas Convention Center from 7-10 of January 2020 the CES is known as the biggest trade show focusing on consumer technologies. At the event companies like Sony, LG and Samsung typically present their newest products and technologies regarding consumer electronics. VP & Principal Analyst Thomas Husson shared his initial take ahead [...]

Made by Google event will be held in New York City on Tuesday, October 15. “At Google’s launch event on Oct. 15, Google needs to do more than confirm rumors of the Pixel 4 and its list of flagship phone innovations. Keeping the Pixel as a lighthouse Android smartphone to challenge and inspire Android OEM [...]

Microsoft’s Surface event will be held Wednesday, October 2 at 10am ET. “On October 2nd, Microsoft will hold its latest unveiling event for its Surface line of PC products. Now a $2 billion business unit in its own right, the Surface division serves to demonstrate what’s possible with Windows PCs, and has had a hugely [...]

Ahead of the Huawei press conference in Munich on Thursday, Forrester analysts have shared their thoughts on the key themes and products they expect to come out of the event. The comment of VP & Principal Analyst Thomas Husson takes a closer look at the likely new Mate 30 Series product range and at the [...]

After Apple’s keynote in Cupertino on Tuesday Forrester analysts Frank Gillett, Thomas Husson and Julie Ask shared their thoughts on the tech giant’s latest announcement of several new iPhone models and other products and services. Thomas Husson, Vice President & Principal Analyst: “Apple’s new range of iPhones is a powerful upgrade to the X edition, [...]