Media Alert

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced collaborative efforts with Experian®, Mediamark Research (MRI), and Nielsen//NetRatings that will enable marketers to plan and execute multichannel marketing programs using Forrester’s Technographics® consumer segmentation. “Clients demand marketing solutions that link strategy and data to programmatic implementation,” said [...]

Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 17th survey in this monthly series, total US spending on online sales decreased from $4.3 billion in April to $3.9 billion in May, due largely to a seasonal drop in online [...]

The French online booksellers that run efficient businesses are already establishing a clear lead, and among them, Fnac is the clear winner, according to a new Technographics® Report by Forrester Research B.V. (Nasdaq: FORR). BOL, once a key player in the market, has lost ground badly, and its only hope is to start the sector’s [...]

Forrester Research Inc. (Nasdaq: FORR) a leading provider of research and analysis on emerging technologies, today announced that Emily Green has been promoted from Managing Director, Europe, to Vice President, International, effective April 1, 2001. Simultaneously, Forrester announced the appointment of Green’s successor and direct report Robert Davidson who is named Managing Director, Europe with [...]

In these difficult economic times, traditional B2B partnering approaches and supporting applications aren’t enough to help firms slash costs, improve offerings, or better serve customers. According to Forrester Research, Inc. (Nasdaq: FORR) in order to achieve the next big breakthrough, firms need to master a new operating strategy: dynamic collaboration. To support this strategy, firms [...]

At the Forrester Research, Inc. (Nasdaq: FORR) Finance Forum: “Prospering Within eBusiness Networks,” more than 500 executives from banks, brokerages, lenders, mutual fund families, and insurance companies will learn how collaborative firms will create new revenue opportunities. The Forum is being held at the New York Marriott Marquis and ends on June 12. The Forrester [...]

The unsettling economic climate, changing client attitudes and new technology demands will put UK eCommerce integrators (eCIs) in a suffocating market squeeze by the end of this year, according to a stream of new analysis from Forrester Research (Nasdaq: FORR). UK eCIs that reinvent themselves for services networks and focus on profitable skills will survive, [...]

Financial institutions underestimate finance portals’ usefulness in customer acquisition, product matching, and selling, according to a new Report from Forrester Research B.V. (Nasdaq: FORR). Instead, Forrester advises that they should engage in cobranding, outsourcing, and coselling partnerships with portal winners that survive an impending portal shakeout. “With thousands of financial institutions gradually moving to the [...]

European retailers must consider local barriers and consumer experience levels when designing online strategies, according to a recent Technographics® Report by Forrester Research B.V. (Nasdaq: FORR). “Cultural differences matter, but payment issues, regulations, and domestic market size are the dominant reasons why consumers don’t buy online,” said Jed Kolko, Forrester Technographics analyst. “Europeans have wildly [...]

Online retailers are missing an opportunity to tap into a projected $36 billion dollar market in gift sales by 2005, according to a new Report, “The Hidden Value In Gift Sales” by Forrester Research, Inc. (Nasdaq: FORR). “Online gift buyers make more money, spend more online, and shop more often than nongift buyers,” said Forrester [...]

Web sites devoted to dated concepts of branding do not serve consumers’ needs. Instead, Internet leaders need to focus on creating and executing a great user experience. At the debut Forrester Research, Inc. (Nasdaq: FORR) Design Summit: “Profiting From User Experience,” more than 200 corporate leaders, marketing executives, and design professionals will learn why most [...]

Mobile operators will slow the uptake of location-based services by asking too much for the pure data and implementing different technologies at different times, according to a recent Report by Forrester Research B.V. (Nasdaq: FORR). Through 2005, Forrester advises that marketers hedge their bets by building location-sensitive services that seek alternative location information and don’t [...]

Enhanced content is pivotal to the future of TV networks, but today’s industry practices won’t scale to future demand, according to a new Report by Forrester Research (Nasdaq: FORR). To survive, channel networks must adapt to multi-revenue TV — supplementing advertising with new revenue streams. Other industry players must regroup and find their place in [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading emerging-technology research firm, today announced its second equity investment in Doculabs, Inc. For more than a year, Forrester and Doculabs have collaborated on developing eBusiness TechRankings™, a powerful research assessment tool designed to help companies save time and money when selecting and implementing the best technologies for eBusiness. [...]

To reverse the current downturn plaguing the telecom industry, service providers must go beyond bigger, better networks as centerpieces of their strategies. At the Forrester Research (Nasdaq: FORR) Telecom Forum, “Winning Networks And Strategies For eBusiness,” more than 300 corporate leaders, service providers, and technology vendors today will learn how customer-centric networks — based on [...]

A recent study by Forrester Research (Nasdaq: FORR) of UK employers with 100 or more staff reveals that those that are currently using the services of recruitment sites are committed to spending more money with, and advertising more jobs on, career-orientated sites. The survey of 238 UK employers conducted in February and March 2001 under [...]

Sports-savvy consumers have a higher uptake of technology, making them very attractive to both consumer technology and packaged goods companies, according to a new Report by Forrester Research B.V. (Nasdaq: FORR). Firms seeking to sell or exploit technology or the Net will target sports-savvy consumers and strike marketing alliances with sports brands. “Lovers and haters [...]

Web browsers have brought Internet services to millions of people. As a result, Internet usage has boomed. However, according to a new Report from Forrester Research, Inc. (Nasdaq: FORR), the Web’s days are numbered as the Internet moves to a second round of expansion beyond the browser. Two new waves of innovation — which Forrester [...]

Online B2B trade in Europe will amount to 33% of total sales by 2005 depending on the industry, according to a new Report by Forrester Research (Nasdaq: FORR). But firms must make an initial investment of €11 million to support sell-side commerce — with labor costs consuming more than 50% of the ongoing budget. “European [...]