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Online Advertisers Must Deploy Campaigns That Match The Behavior Of Europe’s Multi-Channel Consumers, Says Forrester
Net-based advertising will grow to €6 billion, or 5% of all advertising spend in 2005, but to exploit this potential, marketers must redefine their own goals and organization, according to a new Report by Forrester Research B.V. (Nasdaq: FORR). Net-based advertisers will steer agencies and media to integrative scenarios and new metrics for ads that [...]
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Forrester Research Predicts That Comparison-Shopping Engines Will Die While Portals And Affiliate Programs Will Thrive
Forrester Research, Inc. (Nasdaq: FORR) predicts an imminent shakeout of shopping intermediaries — sites that aggregate online merchant listings and products. Surviving intermediaries will evolve into eCommerce brokers that will generate 48% of online sales by 2005. Instead of offering shoppers little more than a list of links and a passive handoff to retailers, eCommerce [...]
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Forrester Helps Finance Firms Master Their Online Software Disconnect
Europe’s finance firms have deployed budgets of hundreds of millions of euros per year to pursue ambitions as Open Finance attracters. To build the online services that customers demand, these companies must buy and assemble — not build — a two-tier portfolio of Net software and selectively customize it to differentiate their offerings and overcome [...]
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Forrester Research Launches A New Segmentation On Infrastructure Spending: Business Technographics® Infrastructure
In today’s highly competitive, highly efficient marketplace, having the insight into how companies spend their technology budgets can make the difference between success and collapse for vendors. Forrester Research, Inc., (Nasdaq: FORR) today announced the launch of North America Business Technographics® Infrastructure, a comprehensive, in-depth assessment of how Global 3,500 companies make infrastructure-technology buying decisions [...]
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Despite The Slowing Economy, Companies Remain Committed To eBusiness, According To Forrester Research
In a poll by Forrester Research, Inc. of more than 700 senior business executives (Nasdaq: FORR), 59% said that they are maintaining or heightening their Internet efforts, despite the slowing economy. In parallel, 85% of these executives stated that to achieve their business goals, connecting more tightly with business partners and customers is a top [...]
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Consumers Spent $3.4 Billion Online In February, According To The NRF/Forrester Research Online Retail Index
The National Retail Federation (NRF) and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to the 14th survey in this monthly series, total spending on online sales increased from $3 billion in January to $3.4 billion in February. The number of [...]
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TD Waterhouse Wins By A Slim Margin In Forrester’s Latest Brokerage PowerRankings
In a rankings pileup, TD Waterhouse emerges in first place in the latest PowerRankings™ of online brokerages by Forrester Research, Inc. (Nasdaq: FORR). Forrester’s PowerRankings combines survey data from online consumers and unbiased testing to provide objective rankings of the leading US financial and eCommerce sites. The companies that rank below TD Waterhouse are Charles [...]
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UK Retail Banks Must Make The PC Web Central To Multi-Channel Strategies, Says Forrester
UK retail banks’ multi-channel ambitions will flounder without a core Web service that offers transactions, financial management and advice, according to a new Report from Forrester Research (Nasdaq: FORR). Forrester advises that financial firms must restructure their channel management around the PC, with other access points — including branches — taking a supporting role. “Retail [...]
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UK Online Retailers Must Return To Merchandising Basics, Says Forrester
Larger ranges result in worsening user experiences and damage retailers’ potential to grow revenues, according to a new Report by Forrester Research (Nasdaq: FORR). UK retailers must limit apparent range sizes and address the needs of mainstream shoppers who lack product knowledge. Online merchants must return to basics and adopt merchandising principles that help customers [...]
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eMarketplace Savings Will Come At A Great Cost To Companies, According To Forrester Research
Companies will spend an estimated $5.4 million to $22.9 million each to integrate into online markets over the next five years, according to a new Report by Forrester Research (Nasdaq: FORR). The result will be big business generation for eMarketplace vendors while putting cost performance pressures on Net markets themselves. “eMarketplaces offer significant opportunities for [...]
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Portals, Invaders, And Local Grocers Ignite Online Retail In Laggard Southern Europe, Says Forrester
Southern Europe’s retailers remain paralyzed in the face of unique regional roadblocks, according to a new Report by Forrester Research B.V. (Nasdaq: FORR). By not acting, they constrain supply, giving users little reason to shop online. But portals, invaders, and grocers will circumvent the roadblocks and push the area’s online retail to its full potential. [...]
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Mobile Portals Will Not Drive WAP Site Traffic, Warns Forrester
Mobile portals searching for sound revenue models will draw few users and disappoint firms looking for them to drive traffic, according to a new report by Forrester Research B.V. (Nasaq: FORR). Instead of relying on portals for traffic, firms will link up with sites that orbit user activities to form what Forrester calls “mobile activity [...]
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Web Stores Are Leaving The Affluent Blasé About Buying Luxury Goods Online, According To Forrester Research
Luxury retailers spend millions trying to lure shoppers worth millions online. But according to a new Report from Forrester Research, Inc. (Nasdaq: FORR), affluent shoppers — those with investable assets of $1 million or more — expect a different luxury experience online. Rather than being dazzled online by exclusivity, extravagance, and entertainment, affluent shoppers expect [...]
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Digital Cinema And Cable Video On-Demand Will Transform Movie Distribution And Create New Revenue Opportunities, According To Forrester Research
Digital cinema and video on-demand (VOD) are poised to outpace the Internet and change the way movies are distributed, according to a new Report by Forrester Research (Nasdaq: FORR). Movie studios, theater circuits, cable companies, and technology vendors will each play a part in the development of business models that take advantage of digital technology; [...]
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Growing Market Pressures Will Force Drug Manufacturers To Evolve Into Flexible Operating Networks, According To Forrester Research
Branded drugmakers continue to enjoy double-digit revenue growth rates and healthy profits, but manufacturing bottlenecks strangle their efforts. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR) in order to succeed, drug firms must move toward flexible operating networks — technology-enabled operations that use configurable assets across departments and trading partners. Skyrocketing drug [...]
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Forrester And FT.com Strike Content Syndication Partnership
FT.com and Forrester Research B.V. (Nasdaq: FORR), the premier source of research and analysis on the global Internet economy, today announced a partnership to provide registered users of the leading international business information portal with access to Forrester’s acclaimed eResearch™. Under the terms of the one-year deal, due to commence in July of this year, [...]
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UK Online Leisure Travel Will Reach £3.7 Billion By 2005, According To Forrester
The UK online leisure travel market will represent 14% of total leisure travel sales in 2005, according to a new Report by Forrester Research (Nasdaq: FORR). But only a dozen suppliers and agents will survive the forthcoming dogfight for the 22 million UK online leisure travellers. Players will need to tailor online marketing to focus [...]
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Companies Must Adopt A Whole-View Approach To Privacy, According To Forrester Research
The location-privacy issue sparked by new wireless technologies is only the beginning of a broader privacy revolution. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), companies are facing mounting customer anxiety and a growing labyrinth of US and foreign regulation. To survive, they must institutionalize their commitment to protect and manage their [...]
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Consumers Spent $3 Billion Online In January, According To The NRF/Forrester Research Online Retail Index
The National Retail Federation (NRF) and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to the 13th survey in this monthly series, total spending on online sales decreased from $6.1 billion in December to $3 billion in January. The number of [...]
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Forrester Launches eBusiness TechRankings In Europe
Forrester Research, B.V. (Nasdaq: FORR), today announced the launch of eBusiness TechRankings in Europe. TechRankings is a new breed of interactive technology selection research designed to help European companies cut through vendor clutter and select winning technology solutions. It combines Forrester’s objective strategic analysis with rigorous laboratory-based product testing, and is delivered through the Web [...]