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IFA 2019 pre-commentary: Smart home products to dominate headlines
Ahead of IFA 2019 next week, Forrester’s Vice Presidents & Principal Analysts Thomas Husson and Frank Gillett have shared their thoughts on the key themes and trends he expects to come out of the event. Thomas’ comment takes a look at the ongoing hype of 5G, the issues around the US/Chinese technology war and the emphasis on smart home products and voice-based assistants, while Frank delivers his insights on privacy features in consumer electronics and emerging [...]
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Asia Pacific To Drive Global Social Ad Spend In The Next Five Years
Forrester expects global social advertising spend to reach $165.6 billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend. Asia Pacific’s share of global spend will increase from 30% in [...]
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Aussie banks raise the bar with mobile banking, but many experiences still miss the mark
The best mobile banking experiences don’t just meet customer needs with strong features and easy-to-use apps; they make customers feel appreciated, valued, respected, and confident — the most important emotions that drive loyalty for banks. That matters even more than usual because the reputation of Australia’s banks has taken a battering over the past year [...]
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Asia Pacific online video ad spend to reach $53.7 billion in 2023
Forrester first ever Asia Pacific online video forecast outlines trends in the key markets of China, India, Japan, South Korea, and Australia. We predict that the region’s video ad spending will increase from $21.3 billion in 2018 to $53.7 billion in 2023, growing at a CAGR of 20.3%. The video share in digital marketing in [...]
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Security budgets are rising as Asia Pacific continues to play catch-up
Data from Forrester shows that while 47% of security leaders at enterprises in the Asia Pacific region expect their budgets to increase in 2019, only 11% expect increases in excess of 10%. Regional economic uncertainty — particularly due to the US-China trade war — has made increases even less likely. Additional highlights from the report [...]
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Navigate The Landmine Of Gig Economy, Robots And Humans
Most consumers, today, make buying decisions based on brands’ moral, social, or political values. They trust companies more than governments to drive change; and think CEOs should personally take a stand on issues. As such, it’s no surprise that more and more organizations are embracing values-based selling to build brand loyalty. However, if organizations cannot earn the trust of their employees, [...]
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Stringent Privacy Regulations Went Mainstream In 2018 – And More Will Come This Year
Data protection rules and regulations are evolving dramatically around the world, making compliance with global privacy laws as one of the top three challenges security professionals face. As regulations differ per regions, Forrester evaluated privacy laws in 61 countries across the globe. Consumer privacy rights are driving the privacy agenda forward. Individuals own their personal data and should always be able to control [...]
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The Future Of Facebook Is Not What We Expect
Though many predict Facebook will suddenly collapse, Forrester’s Jessica Liu disagrees. Despite continuous bad press, Facebook has reported steady user and revenue growth, and advertisers will continue to go where users are – according to Forrester data, Facebook accounts for 75% of global spend market, which we forecast will reach $110B by 2020. In new research on the future of Facebook, Liu explains that users and brands behaviors [...]
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60 B2B Websites Evaluated And Nearly All Scored Poorly
Forrester evaluated 60 B2B websites across 12 industries and found nearly all scored poorly because they fail to engage and produce content that buyers find compelling. Industries ranged from HR, security software, marketing automation and even medical products, and findings reveal that not one industry average passed Forrester’s test. This is largely because the content focused only on companies’ capabilities rather [...]
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Paying Ransom: A Viable Recovery Option?
While conventional wisdom says firm should never pay ransom, according to new research by Forrester, it can be a valid recovery option based on business need and circumstances. Ransomware attacks are up 500% from this time last year, and firms have been forced to pay ransom as attackers become more sophisticated and specifically go after [...]
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Forrester: Asia Pacific tech market growth will slow to 4% in 2020 due to concerns about growth in China, India, and Japan
While tech spending in Asia Pacific has grown significantly in recent years, the tailwinds will wane somewhat in 2019 and conditions could become stormy in 2020, with growth of the Asia Pacific tech market forecast to slow to 4%. China will spend US$256 billion on tech goods and services in 2019, cementing its position as [...]
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Forrester: Online retail sales in Asia Pacific to reach $2.5 trillion by 2023; China to reach $2 trillion by 2023
Forrester estimates that online retail sales in Asia Pacific will almost double in the next five years, growing from $1.3 trillion in 2018 to $2.5 trillion in 2023, with a compound annual growth rate (CAGR) of 14.0% and accounting for 28% of total retail sales. Asia Pacific remains the largest region for online retail sales [...]
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Re-Imagine Mobile Way Beyond Mobile-First
Forrester expects the number of global smartphone subscribers to reach 3.9 million by 2023. In his latest report “Reimagine Mobile To Activate The Total Brand Experience” VP and Principal Analyst Thomas Husson highlights why brands must think beyond a mobile-first design to integrate and activate a comprehensive growth-focused marketing strategy. The report helps CMOs to look past [...]
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Healthcare Insurance Needs An Overhaul — Fast
The healthcare industry is being disrupted. Emerging tech and a widespread access to data will enable customer profiling, and healthcare reform and disruptors like Amazon entering the market add fuel to the fire. As the industry that ranks fourth to last in Forrester’s CX Index – a survey of more than 110,000 consumers across 300 brands in 19 [...]
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Forrester & NRF: The State Of Omnichannel Retail
Despite the growing emphasis on eCommerce and omnichannel strategies in retail, more than 50% of retailers plan to open new stores in 2019. These findings come from Forrester’s and NRF’s annual survey that analyzes how retailers are investing in their stores and online businesses. Retailers still face challenges with omnichannel and personalization. Fifty-six percent stated [...]
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Women In Privacy & Cybersecurity
Forrester analysts share their perspective on gender equality in the security market ahead of International Women’s Day: Stephanie Balaouras, Vice President & Research Director “The cybersecurity industry is making enormous strides, but with women occupying only 11% of cybersecurity positions, the playing field is still not close to level. The industry needs to change its recruiting and [...]
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Global Tech Market Growth Slows From 5% to 3.8% From 2018-2020
Forrester analyzed the impact global economic trends will have on tech spending. According to the outlook, a weakening global economy will cause the global tech market’s growth to slow from 5% in 2018 to 3.8% by 2020. Forrester also broke down tech spending trends by region, finding that: The US represents more than 2/5 of [...]
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Only 16% Of CMOs Lead Their Firm’s Digital Transformation
Too few CMOs are significantly involved in digital transformation: According to new research by Forrester, less than a quarter of CMOs are directly responsible for leading their firm’s digital transformation strategy and only 16% are leading its execution. This is likely attributed to the CMO’s high turnover, which presents the challenge of delivering short-term customer satisfaction and long-term digital transformation simultaneously. CMOs [...]
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Global Luxury Retail Forecast Through 2023
Forrester’s global forecast of the luxury retail market reveals sales are booming: eCommerce drove 39% of luxury sales growth in 2017 – a number that is expected to rise to 59% by 2023. According to the forecast, the four main growth factors are: Income growth, especially amongst millennials in China. In the last two years, income grew by 15% in China and [...]
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Digital Marketing Spend To Reach $146B By 2023
Forrester forecasts that CMOs will spend $146B on search marketing, banner and outstream advertising, instream advertising and email marketing in the US by 2023. Macro trends like the increased use of digital media encourage marketers to invest in digital marketing, but depending on experience and sophistication, they have differing priorities. Specifically, Forrester found that: Advanced marketers rethink where ad [...]