Media Alert

Forrester Research, Inc. (Nasdaq: FORR) today announced the launch of its strategic analysis of the automotive industry. The new Automotive Market Focus will concentrate on the eBusiness opportunities and challenges facing manufacturers, suppliers, and dealers that compete in this $1 trillion global industry. Future research will address how the Internet is transforming the way cars [...]

New fulfilment intermediaries will help the UK’s online merchants confront problems of increasing competition and painful economics, according to a recent report by Forrester Research (Nasdaq: FORR). These players will transform home delivery by managing integrated fulfilment networks and contributing to an enhanced consumer confidence in shopping online. “As retailers struggle to make existing fulfilment [...]

Forrester Research, Inc. (Nasdaq: FORR),a leading provider of research and analysis on the Internet and emerging technologies, today signed an agreement to acquire Frankfurt-based Forit, GmbH, the No. 1 Internet research firm in Germany, Austria, and Switzerland. “German-speaking markets are poised to be a center of hypergrowth for the Internet economy,” said George F. Colony, [...]

Forrester Research B.V. (Nasdaq: FORR) today announced the program for its Retail & Marketing Forum Europe: “Thriving On Interactive Channels,” taking place on October 24-26, 2000, at the Amsterdam RAI International Exhibition & Congress Centre, Amsterdam, Netherlands. This two-day Forum will examine how new interactive channels such as the mobile Internet and interactive digital TV [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced a strategic alliance with comScore Networks, a provider of Internet infrastructure services. The alliance, which includes a minority investment by Forrester, will enhance Forrester’s research offerings and provide a foundation for joint product development. “comScore [...]

Forrester Research, Inc. (Nasdaq: FORR) will today release new online retail projections at its Marketing Forum, “Thriving On The Web and Beyond.” The Forum will focus on the explosion of new interactive channels — wireless devices, interactive TV, and game consoles — and how they will dramatically change consumer behavior. The Forum begins at the [...]

Today’s mobile Internet is a predictable letdown, with feeble GSM networks and operator missteps ensuring consumer discontent, according to a newly published brief from Forrester Research B.V. (Nasdaq: FORR). But rapid advances will ease the problems and draw 54% of Europeans to the mobile Internet by 2005. Forrester will further explore Europe’s mobile Internet at [...]

Germany’s online advertising market grew from DM16.2 million in June to DM18.2 million in July, an increase of DM2.5 million, according to the latest figures published by Forrester Research B.V. (Nasdaq: FORR). In June, Forrester launched its Internet AdWatch local-language online ad monitoring tool in Germany. In July, Bertelsmann was the country’s leading advertiser, spending [...]

The National Retail Federation (NRF) and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, Inc., today announced the results of the latest NRF/Forrester Online Retail Index. According to the eighth survey in this monthly series, total spending of online sales increased from $4 billion in July to $4.2 billion in August. Fifteen million [...]

By 2005, 3.2 million retirees will be online with one common trend — hyper-speed learning: fast-forwarding their online behaviour through increased leisure time and a love of communication, according to a recent Report from Forrester Research (Nasdaq: FORR). Successful firms must adapt now to seize the commercial opportunities online retirees present. “High-income pessimists will begin [...]

Online spending this holiday season will double last year’s total, reaching $10 billion. According to a new Technographics® Brief from Forrester Research, Inc. (Nasdaq: FORR), one-third of all Internet users will buy on the Web between Thanksgiving and New Year’s. “As the holidays get closer and parking spaces become more scarce, 16.6 million US households [...]

Music piracy using sites like Napster won’t be stopped, either by digital rights management (DRM) or by lawsuits, according to a new Report from Forrester Research, Inc. (Nasdaq: FORR). As piracy increases and artists and authors break away from publishers to go independent, record labels and book publishers will lose $3.1 billion and $1.5 billion, [...]

With the advent of online markets, commodity buyers increasingly will use eMarketplaces to control the costs of their raw materials. A new Report from Forrester Research, Inc. (Nasdaq: FORR) determines that while most commodity eMarketplaces can’t yet muster the volume required to create Nasdaq-like exchanges, information flowing from these venues will empower purchasing managers to [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced the release of eResearch 2.0, a major enhancement to its industry-leading research and technology platform. eResearch 2.0 introduces significant innovations in three major areas: personalization, customization, and search; modular packaging and pricing; and unlimited access [...]

With global eCommerce expected to reach $6.8 trillion by 2004, resolving today’s inadequate manufacturing techniques and inefficient global logistics market is imperative. According to two recent Reports from Forrester Research, Inc. (Nasdaq: FORR), the high variability in global demand will force both manufacturers and shippers to harness the Internet and create an information pipeline — [...]

The healthcare industry will undergo a radical facelift as consumers become empowered by Internet technology and educated about their own healthcare decisions. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), consumers will use the Internet to direct their own health decisions, pay more health-related bills out of pocket, and develop a new [...]

Today’s grocery shoppers know what Mikey likes and which paper towel is the “quicker picker upper” thanks to adept brand marketing. But according to a new Netquity™ Report from Forrester Research, Inc. (Nasdaq: FORR) and Information Resources, Inc. (Nasdaq: IRIC), the Net will reshape old brand management practices and create a new marketing approach called [...]

European retailers’ hopes to sell through mobile phones, interactive TVs, and PDAs will fall short. The inherent constraints of these devices will limit their share of online retail to [EURO]33 billion in 2005 — only 19% of total online retail. In a recent report, Forrester Research B.V. (Nasdaq: FORR) outlines how retailers must instead use [...]

Despite funding struggles and bureaucratic inertia, eGovernment will change the way authorities deal with citizens and businesses. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), federal, state, and local governments will collect 15% of fees and taxes online by 2006 — totaling $602 billion. “An increasingly demanding and wired public is looking [...]