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Email Will Make iDTV The No. 1 Online Access For Present Offliners, According To Forrester

August 30, 2000
Pay TV attracts a different kind of consumer than the PC does. In a recent report, Forrester Research (Nasdaq: FORR) outlines how today’s offline population will choose the TV rather than the PC as their main point of online access. Pay TV will bring interactivity into 20 million European households this year, and by 2005 [...]
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QVC Triumphs In General Merchandise Category, According To Forrester’s PowerRankings™

August 24, 2000
An easy-to-use site and helpful customer service help propel QVC to the top of the General Merchandise category of the latest PowerRankings by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading eCommerce sites in various categories. Following QVC are [...]
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Increased Bandwidth Will Boost Interactivity And Supplant Gratuitous Multimedia, According To Forrester Research

August 23, 2000
Animation, audio, and video that don’t support user goals won’t benefit eCommerce sites. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), real broadband value will come from building enriched data, presentation, and function into Web browsers to overcome the shortfalls of today’s online interactions. Firms will build three types of rich interfaces: [...]
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Multichannel Customer Service Satisfies Increasing Consumer Demand, According To Forrester Research

August 22, 2000
Firms that manage customer relationships from within single channels are unable to deliver the consistent experience that is expected by Net-aware consumers. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), fragmented responses to empowered customers strain loyalty. To meet these expectations, firms must treat customer relationships as conversations versus campaigns. “Online marketplaces [...]
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Outpost.com Remains The No. 1 Online Computing Retailer, According To Forrester’s PowerRankings&#153

August 22, 2000
Free overnight shipping and a speedy buying process enable Outpost.com to fend off Amazon.com and remain the leading Computing site in the latest PowerRankings by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading eCommerce sites in various categories. Following [...]
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Online Open Finance Will Force UK IFAs To Overhaul Their Value Proposition, Says Forrester

August 18, 2000
Many of the UK’s independent financial advisors (IFAs) will be forced to alter their businesses in line with the emergence of online Open Finance according to a new report by Forrester Research (Nasdaq: FORR). “Open Finance will be fronted by a new type of player that aggregates customer-account information and offers a comprehensive range of [...]
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Online Shopping Sales Plateau In July, According To The Latest NRF/Forrester Online Retail Index

August 18, 2000
The National Retail Federation (NRF) and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to the seventh survey in this monthly series, total sales of online spending increased by less than 1% — from $4.01 billion in June to $4.03 billion [...]
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No Place For Traditional Companies In UK Access Market, Says Forrester

August 17, 2000
The majority of the UK’s operating ISPs — many of them Virtual ISPs set up by traditional companies — must shift from providing access to distribution, handing dominance of the access market to fewer than 10 large telco-backed ISPs and portals by 2005, according to Forrester Research (Nasdaq: FORR). “Following the launch of Freeserve in [...]
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German Online Ad Market Trails UK, According To First Monthly Spend Data From Forrester

August 16, 2000
Contrary to popular belief, the UK’s online advertising market is Europe’s largest online advertising market according to Forrester Research B.V. (Nasdaq: FORR), which recently launched its [CURL /ER/Products/Tools/InternetAdwatch 0 “Internet AdWatch”]™ local-language online ad monitoring tool in Germany. This finding directly challenges the widely held belief that Germany has long been Europe’s most lucrative online [...]
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Charles Schwab Named Best-In-Class Online Brokerage, According To Forrester’s PowerRankings™

August 15, 2000
A robust menu of features lands Schwab in the No. 1 online Brokerage slot of the latest PowerRankings by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading eCommerce sites in various categories. Following Schwab are SURETRADE, Datek Online, TD [...]
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Forrester: Latin Culture And Climate Explains Low Internet Adoption In France, Italy, And Spain

August 15, 2000
Demographics alone do not explain why Southern Europe lags behind the rest of Europe in terms of technology usage. A recent Brief from Forrester Research B.V. (Nasdaq: FORR) explains the reasons why Spaniards and Italians are less than half as likely to shop online as the rest of Europe — culture and climate. To attract [...]
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Forrester Research Names Dennis Van Lingen European Marketing Director

August 8, 2000
Underlining its commitment to its European clients, expanding its product offerings and further increasing its brand awareness in Europe, Forrester Research B.V. (Nasdaq: FORR) today announced the appointment of Dennis van Lingen as director of European Marketing. Emily Nagle Green, managing director of Forrester Research B.V., comments, “Dennis brings a sharp focus and strong leadership [...]
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Continental Earns Top Airline Site Honors, According To Forrester’s PowerRankings™

August 4, 2000
Smooth-flying Continental trounces the competition in the Airline category of the latest PowerRankings by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading eCommerce sites in various categories. Following Continental are Northwest, American, Alaska, Southwest, United, US Airways, and Delta. [...]
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27 Million Europeans Will Have Broadband Internet Access By 2005, According To Forrester

August 1, 2000
Only 0.2% of European households had broadband Internet access in 1999, but as the barriers drop one by one, this number will grow to 18%, or 27 million broadband subscribers by 2005. A new Report by Forrester Research B.V. (Nasdaq: FORR) outlines how the shift to broadband will require scale, scope, and brand strength that [...]
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Forrester Launches Powerful, Local Language, Online Ad Monitoring Tool In France And Germany

July 31, 2000
Forrester Research B.V. (Nasdaq: FORR), Europe’s leading provider of research and analysis on the Internet and emerging technologies, today announced the launch of its Internet AdWatch™ local language, ad tracking, and valuation tool in France and Germany. Internet AdWatch is already established as the benchmark online advertising and marketing evaluation tool in the UK, where [...]
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The Digital Divide Runs Deepest In The South, According To Forrester Research

July 28, 2000
Just as minority composition and economic conditions differ from state to state, so too does the width of the digital divide. According to a new Technographics® Brief from Forrester Research, Inc. (Nasdaq: FORR), efforts to bring Hispanic- and African-Americans online should focus on Southern states where they fall furthest behind. Three categories of states emerge [...]
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Wireless Web Will Evolve As Consumer Interest Is Realized, According To Forrester Research

July 27, 2000
Although demand for the wireless Web in North America is currently minimal, it will evolve as marketers grow to understand consumer behavior. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), even though consumers are unable to articulate an interest in the wireless Web, there is strong evidence pointing to the emergence [...]
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Forrester Research Reports 95% Rise In Second-Quarter Revenues And 118% Growth In Net Income

July 26, 2000
Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today reported the fastest revenue growth rate in its history as a public company. Revenues increased by 95% to $38.3 million for the quarter, up from $19.7 million in the second quarter of 1999. Net income for [...]
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Forrester Promotes Matthew M. Nordan To European Research Director

July 25, 2000
Forrester Research, B.V. (Nasdaq: FORR) today announced that one of its most highly respected and recognised analysts has been promoted to help Forrester widen its lead as Europe’s foremost Internet research company. Matthew M. Nordan is appointed research director with immediate effect, and will report directly to Cliff Condon, Forrester’s group director of research at [...]
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Grads And Dads Send June Online Spending Soaring, According To Latest NRF/Forrester Online Retail Index

July 21, 2000
The National Retail Federation (NRF) and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to the sixth survey in this monthly series, sales of spending on gadgets in a number of categories increased significantly, while sales of flowers online dropped from [...]