Media Alert

Forrester Research, Inc. (Nasdaq: FORR) today announced the first-ever Technographics Summit, “The Net-Powered Generation,” to be held Wednesday, April 26, 2000, at the Grand Hyatt New York in New York City. This one-day Summit will enable marketers to understand the Net-powered generation as well as to provide the tools for targeting this dynamic consumer group. [...]

Brick-and-mortar intermediaries can no longer deliver value simply by maintaining local inventory and providing product information. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), the Internet will force middlemen to focus either on product delivery or value-added services. To remain competitive, resellers will need to redefine their strategies by either enhancing product [...]

The combination of weak financials, increasing competitive pressures, and investor flight will drive most of today’s Dot Com retailers out of business by 2001. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), to survive in the online retail battleground, firms will need to redirect extravagant branding investments into three categories of hard [...]

Today’s paper-based approval processes are sand in the gears of eBusiness. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), to streamline IT procurement, companies must assess their product and service needs and let these requirements guide their selection of purchasing partners. By 2002, most companies will be doing hands-free procurement through eMarketplaces. [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the launch of an affiliate network to promote the sale of Forrester’s Internet research products from leading sites across the Web. The affiliate program will enable Forrester to build a global network of high-traffic sites to distribute its Baseline Research products to entrepreneurs and small businesses seeking to [...]

RBC Dominion Securities, the corporate and investment banking arm of Royal Bank of Canada (RY: NYSE and TSE), today announced a preferred partnership agreement with Forrester Research, Inc. (Nasdaq: FORR), the leading provider of research and analysis on the Internet economy. The agreement enables RBC Dominion Securities to incorporate Forrester’s research findings into its technology [...]

Online retail sales in Europe will grow 98% annually over the next five years, soaring from 2.9 billion euros in 1999 to 175 billion euros in 2005. This growth, combined with the onset of the euro in 2002, will dramatically reshape Europe’s retail landscape. In a new Report to be released later this week, Forrester [...]

Forrester Research, Inc., (Nasdaq: FORR) and Doculabs today announced a research partnership in which the two companies will share information about eBusiness technologies and collaborate on future research projects. The research will combine Forrester’s leading market insights with Doculabs’ objective benchmarking practices. “Doculabs is the leading provider of hard data on the rapidly emerging technologies [...]

European managers expect higher mobile speeds to build better customer relationships — and vendors say this is imminent. But rollout will occur slowly and unevenly, forcing firms to adopt these new technologies in stages. In a new Report, Forrester Research B.V. (Nasdaq: FORR) outlines how companies must act on new mobile opportunities to serve customers [...]

Young consumers’ passion for digital entertainment does not mean the end of its offline counterpart. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), movie theaters, CD players, and stadiums remain their favorites for experiencing entertainment, while the Net gains influence on how young Net surfers choose entertainment options. Chat and Web sites [...]

The success of early eCommerce has made Web site availability and performance mission-critical. However, according to a recent Report from Forrester Research, Inc. (Nasdaq: FORR), customer satisfaction will require more than just site availability. Sophisticated online firms will eventually cap infrastructure spending and use the money saved to improve overall customer satisfaction because eCommerce sites [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that two of its most highly respected and recognized research executives will take on new responsibilities to help Forrester widen its lead as the world’s foremost Internet research company. Effective immediately, Mary Modahl, currently Forrester’s vice president, research, will become the company’s vice president, marketing. Simultaneously, Stuart D. [...]

The National Retail Federation and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, announced today the results of the second NRF/Forrester Online Retail Index. According to the second survey in a monthly series, jewelry and furniture sales grew in February, while traditional categories, including books, music, and software, hit a lull. “Valentine’s Day [...]

Open Ratings and Forrester Research, Inc. (Nasdaq: FORR) today announced a strategic partnership for eCommerce ratings in which Open Ratings’ technology will be incorporated into Forrester’s PowerRankings™ and other future ratings products. The technology developed by Open Ratings provides a powerful means of gathering and processing online survey data for eCommerce ratings. Forrester will use [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced that William M. Bluestein has been named to the newly created position of president and chief operating officer, effective immediately. Bluestein, 42, will report directly to George F. Colony, 45, who will continue as chairman [...]

eCommerce marketers are finding that email is the most effective way of boosting customer retention and increasing sales. According to a recent Report from Forrester Research, Inc. (Nasdaq: FORR), in 2004, marketers will send more than 200 billion emails to take advantage of the medium’s potency. To maintain visibility, companies will outsource strategic and technical [...]

According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), the casual online governance of the past will give way to highly politicized policy battles as powerful financial interests, issue groups, and impassioned voters weigh in on the debate about the future of the Internet economy. Due to the exploding volume of online commerce, [...]

In a poll of more than 500 corporate leaders, Forrester Research, Inc. (Nasdaq: FORR) found that 71% plan to extend their business processes to eMarketplaces — online venues that enable multiple buyers and sellers to conduct commerce — by 2001. The executives were surveyed February 29, 2000, at the Forrester Business-To-Business Technology Leadership Forum in [...]

The National Retail Federation and Forrester Research (Nasdaq: FORR), in conjunction with Greenfield Online, announced today the first results of the NRF/Forrester Online Retail Index. According to the first survey, US consumers spent $2.8 billion online during January 2000 on a variety of products. Consumers spent the most on airline tickets, followed in a dead [...]