Media Coverage

Latest Media Coverage

Media Coverage

CNN – Baidu Says Its AI Is In The Same League As GPT-4

October 17, 2023
CNN Business: VP, Research Director Charlie Dai discusses technology company Baidu’s forays into generative AI and how this development may reflect China’s “GPT-4 moment.” Read the whole article here. Read more from Charlie here.
Media Coverage

Marketplace – October, That Magical Time Of Year When Holiday Shopping Begins

October 12, 2023
Marketplace: VP, Principal Analyst Sucharita Kodali addresses pros and cons of retailers rolling out holiday deals in October. Listen to the whole interview here. Read more from Sucharita here.
Media Coverage

CNN Business – Google Unveils Pixel 8 Built For ‘The Generative AI Era’

October 4, 2023
CNN Business: VP, Principal Analyst Thomas Husson offers perspective about Google’s latest generation Pixel 8 smartphone hardware in an interview. Read the full article here. Read more from Thomas here.
Media Coverage

Le Figaro – Google Dope Son Téléphone à l’IA Pour Pousser Ses Ventes

October 4, 2023
Le Figaro: Thomas Husson speaks about Google’s latest generation Pixel 8 smartphone hardware in an interview. Read the full article here. Read more from Thomas here.
Media Coverage

The Wall Street Journal – Is Your AI Model Going Off The Rails? There May Be An Insurance Policy For That

October 2, 2023
The Wall Street Journal: Principal Analyst Ellen Carney discusses how insurance providers’ offering financial protection against AI models that fail could present a big opportunity for insurers over the next decade. Read the full article here. Read more from Ellen here.
Media Coverage

Marketplace – Apparel Sales Might Catch A Chill As Winter Nears

September 28, 2023
Marketplace: Principal Analyst Audrey Chee-Read explains how consumers will likely experience more pause and hesitancy with it comes to buying, especially with student loan payments about to resume. Listen to the full interview here. Read more from Audrey here.
Media Coverage

The New York Times – For Amazon’s Andy Jassy, A Cleanup Job Just Got A Lot Bigger

September 26, 2023
The New York Times: VP, Principal Analyst Sucharita Kodali offers perspective on how an FTC-filed antitrust lawsuit against Amazon will impact CEO Andy Jassy. Read the full article here. Read more from Sucharita here.
Media Coverage

Forbes – 3 Month Payback: Why Companies Buy Generative AI Consulting

September 23, 2023
Forbes: In an interview, VP, Principal Analyst Michele Goetz outlines reasons why companies are investing in generative AI consulting. She adds genAI increases customer satisfaction and improves net promoter scores. Read the full article here. Read more from Michele here.
Media Coverage

The Economic Times – Tech Companies Try To Take AI Image Generators Mainstream With Better Protections Against Misuse

September 22, 2023
The Economic Times: VP, Principal Analyst David Truog shares insights about tech companies attempting to take AI image generators mainstream. Read the full article here. Read more about David here.
Media Coverage

Associated Press – Tech Companies Try To Take AI Image Generators Mainstream With Better Protections Against Misuse

September 21, 2023
Associated Press: VP, Principal Analyst David Truog addresses how tech companies are competing to take text-to-image generators mainstream by integrating them into Adobe Photoshop and other familiar tools. Read the full article here. Read more from David here.
Media Coverage

Forbes – Fal.Con 2023: CrowdStrike Surges Ahead With Groundbreaking Innovations

September 21, 2023
Forbes: An article about CrowdStrike’s recent acquisition announcements at Fal.Con 2023 includes insights from Principal Analyst Allie Mellen about how extended detection and response (XDR) reflects “the path forward” for endpoint detection and response (EDR) customers. Read the full article here. Read more from Allie here.
Media Coverage

CNBC – I’m Not Anticipating A Great Q4 Holiday Shopping Season, Says Forrester Research’s Sucharita Kodali

September 21, 2023
CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” for an interview to preview the holiday shopping season, as well as the impact of waning consumer confidence on retailers. Watch the full interview here. Read more from Sucharita here.
Media Coverage

CNN – So Long, Robotic Alexa. Amazon’s Voice Assistant Gets More Human-Like With Generative AI

September 20, 2023
CNN: Senior Analyst Rowan Curran shares that by Amazon connecting speech-to-text to external systems and using a large language model to understand and produce natural speech, this is “where we can begin to see the future of how we will use this technology near-ubiquitously in our everyday lives.” Read the full article here. Read more [...]
Media Coverage

The Wall Street Journal – Amazon Makes Alexa Chattier And More Capable Using Generative AI

September 20, 2023
The Wall Street Journal: Senior Analyst Rowan Curran offers insights about Amazon infusing generative AI into its voice assistant Alexa. Real the full article here. Read more from Rowan here.
Media Coverage

Quartz – Twitter Is Leaning On Google For Help With Its Advertising Business

September 19, 2023
Quartz: As Google strikes a deal to sell ad space for Twitter, Principal Analyst Kelsey Chickering shares how this announcement emphasizes how Twitter is struggling to win back advertisers in the wake of Elon Musk’s platform takeover. Read the full article here. Read more from Kelsey here.
Media Coverage

Quartz – Can TikTok Conquer The American Shopper?

September 19, 2023
Quartz: With the launch of TikTok Shop, Principal Analyst Kelsey Chickering discusses how the social media platform can “close the social commerce loop from discovery to purchase” by improving the commerce experience and making impulse buying easy. Read the full article here. Read more from Kelsey here.
Media Coverage

Marketplace – An App’s Worth Is Partly The Data It’s Got On You, The Customer

September 18, 2023
Marketplace: VP, Principal Analyst Sucharita Kodali offers perspective about e-commerce services’ pivot to advertising and software sales in an interview. Listen to the full interview here. Read more from Sucharita here.
Media Coverage

CNN Business – Here’s Why Apple’s Charger Switch Is Such A Big Deal

September 13, 2023
CNN Business: VP, Principal Analyst Thomas Husson is interviewed about Apple’s latest product announcements stemming from its most recent event, including how the company’s move to USB-C may sway some consumers already resistant to the iPhone over its charging limitations. Read the full article here. Read more from Thomas here.
Media Coverage

Associated Press – Tech CEOs Descend On Capitol Hill For Closed-Door Artificial Intelligence Meeting

September 13, 2023
Associated Press: This article cites findings from Forrester’s generative AI US jobs impact forecast, including how this technology could replace 2.4 million jobs in the US by 2023, many of them white-collar roles not affected by previous waves of automation. Read the full article here.
Media Coverage

Bloomberg – Apple’s New Phone Will Be Best Hardware On Market: Forrester

September 8, 2023
Bloomberg: In advance of Apple’s Fall event this week, VP, Principal Analyst Julie Ask is interviewed about the tech giant’s upcoming launch of the iPhone 15. Watch the full interview here. Read more from Julie here.