Media Coverage

CNN Business: VP, Principal Analyst Thomas Husson is interviewed about Apple’s latest product announcements stemming from its most recent event, including how the company’s move to USB-C may sway some consumers already resistant to the iPhone over its charging limitations. Read the full article here. Read more from Thomas here.

Associated Press: This article cites findings from Forrester’s generative AI US jobs impact forecast, including how this technology could replace 2.4 million jobs in the US by 2023, many of them white-collar roles not affected by previous waves of automation. Read the full article here.

Bloomberg: In advance of Apple’s Fall event this week, VP, Principal Analyst Julie Ask is interviewed about the tech giant’s upcoming launch of the iPhone 15. Watch the full interview here. Read more from Julie here.

CNN Business: In an interview, VP, Principal Analyst Thomas Husson discusses impacts surrounding iPhone’s potential shift to connector USB-C. Read the full article here. Read more from Thomas here.

MarketWatch: VP, Principal Analyst Julie Ask outlines reasons why Elon Musk remains a “long, long ways off” from turning X into a “super app.” Read the full article here. Read more from Julie here.

The New York Times: VP, Principal Analyst Sucharita Kodali is interviewed about AI-powered platform Lily AI and how it is gaining further traction in not only working with large retailers, but also branching out into sectors like travel and automotive. Read the full article here. Read more from Sucharita here.

Forbes: In an interview, Principal Analyst Emily Pfeiffer offers perspective about London-based e-commerce software startup Shop Circle and the potential surrounding streamlining e-commerce software. Read the full article here. Read more from Emily here.

Forbes: Senior Analyst Rowan Curran, in an interview, discusses the rate of Generative AI adoption among companies, and how companies are utilizing AI to for various functions. Read the full article here. Read more from Rowan here.

Bloomberg: In an interview, Forrester VP, Principal Analyst Dipanjan Chatterjee discusses Nvidia’s brand recognition when compared to competitors like Intel and how the former remains well established in the right B2B circles. Read the full article here. Read more from Dipanjan here.

Forbes: In an article about how online retailers are leaning into personalization to deliver better customer experiences ahead of the 2023 holiday shopping season, VP, Principal Analyst Brendan Witcher describes why “winning the customer” must take place much earlier than usual for these retailers. Read the full article here. Read more from Brendan here.

Fortune: In an excerpt from Cambridge Judge Business School Director Mauro Guillen’s new book, “The Perennials,” VP, Principal Analyst Dipanjan Chatterjee discusses how a mindset exists among many brands where “marketers are rewarded for acquisition after which the customer gets passed on to some other part of the organization.” Read the full article here. Read [...]

CNBC: VP, Principal Analyst Sucharita Kodali joins Jim Cramer to discuss the state of Walmart after the big box retailer reported its successful second-quarter earnings. Watch the full interview here. Read more from Sucharita here.

Raconteur: Principal Analyst Heidi Shey discusses how, to assess cyber risk and policy language, insurance careers have had to “learn quickly and continue to iterate on offerings, coverage, and approaches.” Read the full article here. Read more from Heidi here.

The Wall Street Journal: VP, Principal Analyst Jeff Pollard addresses how many security leaders are concerned over the fact there is “no visibility, monitoring, or explainability” for features of generative AI. Read the full article here. Read more from Jeff here.

CNN Business: VP, Research Director Glenn O’Donnell describes how the wildfires in Maui are impacting cell phone service and networks in real time. Read the full article here. Read more from Glenn here.

Reuters: VP Research Director Glenn O’Donnell is interviewed about Intel’s latest earnings and how “a turnaround is finally happening” for the company. Read the full article here. Read more from Glenn here.

The Business Times: An article about “chumbox” advertisements features commentary from Principal Analyst Xiaofeng Wang about why these types of ads, despite poor design, remain popular with advertisers. Read the full article here. Read more from Xiaofeng here.

Marketplace: In an interview, Senior Analyst Christina McAllister discusses whether “unusually high call volume” has become the norm for customer service. Read the full article here. Read more from Christina here.

Fortune: VP, Principal Analyst Martha Bennett breaks down celebrities’ forays into the metaverse and Web3 and where they are, and aren’t, succeeding. Read the full article here. Read more from Martha here.