Media Coverage

The Wall Street Journal: VP, Principal Analyst Liz Herbert describes why Salesforce’s customers aren’t currently swayed by added messaging and collaboration features, including Slack. Read the full article here. Read more from Liz here.

CNBC: Senior Analyst Abhijit Sunil offers perspective about why environmental, social, and governance initiatives will remain a top priority for IT across industries in 2023. Read the full article here. Read more from Abhijit here.

Barron’s: VP, Principal Analyst Thomas Husson offers perspective about anticipated product announcements at this year’s CES conference. Read the full article here. Read more from Thomas here.

TechTarget: VP, Research Director Natalie Schibell is interviewed about Forrester’s predictions, including how retail health clinics will transform the primary care space in 2023. Read the full article here. Read more from Natalie here.

The New York Times: Analyst Rowan Curran discusses how, in 2023, tools being utilized for work may start building automatic language generation into their apps. Read the full article here. Read more from Rowan here.

CNBC: Principal Analyst Enza Iannopollo shares perspective around why data privacy rules are increasing and getting stricter worldwide, and how organizations can best comply with these regulations. Read the full article here. Read more Enza here.

The Wall Street Journal: Senior Analyst Allie Mellen discusses cybersecurity companies’ layoffs and how most of these workers, to date, aren’t in technical roles. Read the full article here. Read more from Allie here.

The Wall Street Journal: Principal Analyst Lee Sustar describes how industry clouds are a relatively new product in the enterprise cloud market. Read the full article here. Read more from Lee here.

The Wall Street Journal: Analyst Stephanie Liu offers insights into startup companies offering cash to users who share persona data for advertising and how their success requires both wide adoption by consumers and advertisers and trust from consumers. Read the full article here. Read more from Stephanie Liu here.

The Wall Street Journal: VP, Research Director Mike Proulx talks about Forrester’s 2023 predictions and what trends marketers will likely face in the coming year — including a reduction in innovation budgets. Read the full article here. Read more from Mike here.

AdAge: VP, Principal Analyst Thomas Husson is interviewed about factors prompting brands to scale back sustainability marketing, per Forrester’s 2023 predictions. Read the full article here. Read more from Thomas here.

CNBC: Principal Analyst Sandy Carielli addresses how CAPTCHAs prove most effective in preventing bot attacks when used in tandem with other protection measures. This article also cites Forrester research data that 19% of US adults have abandoned online transactions in the past year when encountering CAPTCHAs. Read the full article here. Read more from Sandy here.

The Wall Street Journal: Principal Analyst J.P. Gownder offers perspective on why companies, this year, are announcing an uptick of layoffs — rising interest rates, supply chain issues, and the war in Ukraine included. Read the full article here. Read more from J.P. here.

Financial Times: Principal Analyst Lee Sustar offers insight into why there is a growing reliance among financial institutions for cloud computing software, in the wake of Microsoft announcing a partnership with the London Stock Exchange Group. Read the full article here. Read more from Lee here.  

Fast Company: Principal Analyst Gina Bhawalkar describes how inclusive design can help organizations secure new customers. This article also cites Forrester data that shows 60% of executives have committed to creating accessible products. Read the full article here. Read more from Gina here.

The Wall Street Journal: Senior Analyst Allie Mellen discusses how both a tight cybersecurity labor market and a worsening economic outlook are forcing large tech companies to work harder to attract cybersecurity staff. Read the full article here. Read more from Allie here.

Business Insider: VP, Research Director Ashutosh Sharma shares insights about India’s potential of unseating China as the next manufacturing powerhouse and associated challenges that lie ahead. Read the full article here. Read more from Ashutosh here.

The Wall Street Journal: VP, Principal Analyst Brendan Witcher shares reasons why retailers are incorporating a strategy of doubling as distribution centers for online orders. Read the full article here. Read more from Brendan here.

InformationWeek: VP, Emerging Tech Portfolio Brian Hopkins talks about best practices for tech leaders to make the business case for exploring and adopting emerging technology. Read the full article here. Read more from Brian here.