Media Coverage

CNBC: VP, Principal Analyst Jay Pattisall shares how most large companies and ad agencies are turning to more marketing-specific tools for their genAI-based ad campaigns, adding that these services are currently more robust than Meta’s built-in AI ad tools. Read the full article here. Read more from Jay here.

BBC News: With the US Supreme Court set to hear last-ditch legal arguments from TikTok as to why it should not be banned, Principal Analyst Kelsey Chickering talks about how a ban would effectively create a Meta monopoly on short-form video. Read the full article here. Read more from Kelsey here.

FutureCIO: This story features VP, Senior Research Director Fred Giron’s advice to Asia Pacific organizations for how to ensure IT and business alignment in order to scale digital transformation initiatives. Giron discusses Forrester’s high-performance IT framework as a solid and structured guide to enable CIOs to succeed in 2025. Read the full article here. Read more from Frederic here.

Bloomberg: Joining the “Bloomberg Surveillance TV” podcast, VP, Principal Analyst Sucharita Kodali (starting at 20:14) outlines a shift in the retail landscape as retailers prep for holiday shopping. Read the full article here. Read more from Sucharita here.

Forbes: In an interview, VP, Principal Analyst Brendan Witcher outlines how clienteling and personalization across online and offline channels are defining characteristics of today’s luxury brands and bring value to the overall buying journey. Read the full article here. Read more from Brendan here.

Bloomberg: Senior Analyst Alvin Nguyen describes how Nvidia’s latest earnings are not reflective of worry about AI demand in the short-term. Read the full article here. Read more from Alvin here.

The Wall Street Journal: An article about how the coming wave of AI usage will stress the US’ network capabilities features insights from Principal Analyst Naveen Chhabra, who says that companies serious about implementing AI in their business processes will also be serious about their networking requirements. Read the full article here. Read more from Naveen here.

The Straits Times: Featuring key findings from a Forrester study, Singapore’s leading daily reports that there is a dip in consumer trust when it comes to general insurers and intermediaries like brokers and advisers. Read the full article here. Read more from Forrester here.

Associated Press: VP, Research Director Mike Proulx offers perspective about Disney’s latest earnings and how the company’s streaming business is cementing itself as a maturing growth driver for the future of Disney’s business. Read the full article here. Read more from Mike here.

Marketplace: In an interview, VP, Principal Analyst Sucharita Kodali shares how AI tools are more of a bonus than a necessity for consumers given that buying online already proves easy for them. Read the full article here. Read more from Sucharita here.

InformationWeek: Per her Security & Risk Summit breakout session, Senior Analyst Janet Worthington breaks down the role software bills of materials play today, and other factors CISOs, software developers, regulators, and others need to consider to avoid widespread security incidents. Read the full article here. Read more from Janet here.

iStart: Attending T&I Summit APAC, this outlet quotes Principal Analyst Leslie Joseph who suggests how the old build versus buy framework is based on outdated assumptions about software and digital business, while the real choice businesses currently face is customization or composing. Read the full story here. Read more from Leslie here.

Fortune: VP & Research Director James McQuivey‘s 2025 Future of Work predictions insights about how the return-to-office war will escalate for a small, embattled group of CEOs included in article about Uber rival Bolt calling workers back to the office. Read the full article here. Read more from James McQuivey here.

VP, Research Director Mike Proulx shares his thoughts on how accelerating growth via advertising will be paramount to Netflix’s go-forward strategy following the company’s Q3 2024 earnings. Reuters : Netflix tops subscriber targets as ad-tier signups grow Financial Times: Netflix’s third-quarter revenue and subscriber numbers beat expectations Quartz: Netflix is set to hike prices and [...]

Mint: VP & Research Director Ashutosh Sharma describes how online retail is accounting for nearly 5% of the overall retail market today and is expected to grow to 8% — or roughly $169 billion — by 2028. Sharma adds that quick commerce is set to play a major role in that growth. Read full article [...]

VP, Principal Analyst Paul Miller comments on the launch of Tesla’s long-awaited robotaxi, the Cybercab. BBC News Online: Tesla shares slide after Cybercab robotaxi revealed Business Insider: Elon Musk wants to take humanoid robots mainstream with Optimus. Making them ‘the biggest product ever’ will be tough. Business Insider: Elon Musk is ready to make his [...]

CIO: Senior Analyst Paddy Harrington describes how the CrowdStrike global outage highlights the potential perils of companies relying on vendor-managed automated updates. Harrington adds that CIOs and CISOs are now trying to figure out how they can manage this better with users spread out globally. Read the full article here. Read more from Paddy here.

CNBC:  VP, Principal Analyst Sucharita Kodali explains why Amazon still “has a long way to go” before its efforts in selling cashierless technology to retailers becomes ubiquitous. Read the full article here. Read more from Sucharita here.

CIO: Discussing Forrester’s 2025 AI Predictions, Senior Analyst Rowan Curran describes how organizations rolling out AI tools first need to set reasonable expectations and establish key metrics to measure the value of the deployment. Curran adds that, in many cases, organizations using genAI for general-purpose tasks aren’t seeing the productivity gains or ROI they expected. Read the full [...]