Media Coverage

Mint: VP, Research Director Ashutosh Sharma shares insights about how some companies are improving employee experience to encourage employees to return to the office. Read the full article here. Read more from Ashutosh here.

Forbes: Per B2B Summit, Principal Analyst Susan Macke describes how CMOs can be more impactful participants in their companies’ strategic planning processes. Read the full article here. Read more from Susan here.

The Wall Street Journal: VP, Principal Analyst Liz Herbert shares how a primary benefit of cloud for many companies is being able to prepare for peaks in system usage. Read the full article here. Read more from Liz here.

CMO Australia: Ahead of CX APAC, CX Exec Partner & Senior Analyst Su Doyle offers guidance around how CX leaders can broaden their scope of impact. Read the full article here. Read more from Su here.

Forbes: In a B2B Summit preview interview with Principal Analyst Malachi Threadgill, the outlet discusses the factors driving the evolution of ABM platforms and how marketers and sellers are adapting to these new buying behaviors. Read the full article here. Read more from Malachi here.

Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s latest earnings and how supply chain issues are affecting its product ecosystem. Watch the full interview here. Read more from Julie here.

Reuters: Principal Analyst Kelsey Chickering shares insights about Spotify’s latest earnings in an interview. Read the full article here. Read more from Kelsey here.

Financial Times: As Meta unveils its latest earnings, VP, Research Director Mike Proulx provides insights about how the company keeping up with the rapid growth of TikTok is proving tricky. Read the full article here. Read more from Mike here.

Marketplace: Principal Analyst Tina Moffett shares reasons why social media is experiencing the biggest growth in advertising. Read the full article here. Read more from Tina here.

TechTarget: VP, Principal Analyst J.P. Gownder weighs in on tips that can help guide tech and business leaders when considering taking on metaverse projects. Read the full article here. Read more from J.P. here.

SDxCentral: Analyst Abhijit Sunil shares guidance about how enterprises must carefully assess the environmental benefits and risks of emerging technologies such as automation, blockchain, and AI. Read the full article here. Read more from Abhijit here.

AdAge: In a new byline, VP, Principal Analyst David Truog explains why the metaverse is a user experience challenge for brands. Read the full article here. Read more from David here.

The Wall Street Journal: VP, Research Director Rick Parrish offers insights about the White House’s plans to improve federal CX in an interview. This article also features findings from Forrester’s latest US Federal CX. Read the full article here. Read more from Rick here.

AdNews Australia: In an interview, Principal Analyst Xiaofeng Wang provides some early APAC examples of the metaverse in action. Read the full article here. Read more from Xiaofeng here.

Wirtschaftswoche: In an article from Germany’s top tier business publication, Principal Analyst Heidi Shey explains how the option of being able to work with encrypted information would close a crucial gap in secure data processing. Read the full article here. Read more from Heidi here.

The Economic Times: VP, Research Director Ashutosh Sharma offers perspective about how India’s online retail industry will need to invest significantly in emerging technologies like AI, metaverse, and virtual reality to compete strongly in the fashion category. Read the full article here. Read more from Ashutosh here.

Marketplace: VP, Principal Analyst Sucharita Kodali analyzes whether sustainability is making impacts in the retail sector in a new interview. Read the full article here. Read more from Sucharita here.

CNN Business: In an interview, Senior Analyst Alla Valente offers perspective on how war in Ukraine has disrupted logistics and supply chains and business operations worldwide. Read the full article here. Read more from Alla here.

The Wall Street Journal: This article features insights from Principal Analyst Tina Moffett about how the field of ad measurement is changing as consumers increasingly watch TV via streaming services and more data becomes available from those emerging channels. Read the full article here. Read more from Tina here.