Media Coverage

The Wall Street Journal: VP, Research Director Mike Proulx offers perspective about how the trend of businesses exploring the marketing potential of the metaverse is outpacing actual consumer interest in virtual worlds. The article also cites Forrester data — 43% of US adults say they would actively avoid a brand-sponsored experience in an immersive digital [...]

Challenges: In this article discussing cookies, VP, Principal Analyst Thomas Husson discusses how an unintended consequence of tougher privacy rules is the strengthening of groups like Google that have detailed knowledge of the customer. Read the full article here. Read more from Thomas here.

Forbes: VP, Research Director Mike Proulx shares that when brands plan for the metaverse, it’s important they consider and experiment with nascent technologies while also tempering expectations where possible. Read the full article here. Read more from Mike here.

The New York Times: In an interview, VP, Principal Analyst Sucharita Kodali discusses why retail powerhouses have difficulty becoming as global as app giants. Read the full article here. Read more from Sucharita here.

Quartz: VP, Research Director Mike Proulx shares how a time will come where “all TV is streaming ‘TV’” and in tandem with that will be multiple packages, deals, and configurations to attempt to mitigate cost pressures. Read the full article here. Read more from Mike here.

The Economic Times: In an exclusive interview, VP, Research Director Ashutosh Sharma shares the findings of Forrester’s latest report on online retail in India which includes forecast data that the market will grow to $85 billion by 2025. Read the full article here. Read more from Ashutosh here.

China Daily: Principal Analyst Charlie Dai discusses the benefits of developing national computing hubs in Western China to power the country’s digital economy. Read the full article here. Read more from Charlie here.

Barron’s: VP, Research Director Glenn O’Donnell authors a byline about how US legislation can help ease “the havoc” currently affecting ongoing chip shortages. Read the full article here. Read more form Glenn here.

SC Media: Principal Analyst Jinan Budge shares recommendations for addressing systemic cultural issues affecting women in cybersecurity. Read the full article here. Read more from Jinan here.

VP, Principal Analyst Jeff Pollard shares reasons why Google is acquiring cybersecurity company Mandiant. Reuters: Google boosts cloud security with $5.4 billion Mandiant deal CNN Business: Google is buying cybersecurity firm Mandiant for $5.4 billion Le Figaro: Cybersécurité : Google achète Mandiant pour 5,4 milliards de dollars City AM: Google snaps up cybersecurity firm Mandiant [...]

Bloomberg: Vice President, Principal Analyst Julie Ask discusses Apple’s newly announced product releases, including 5G versions of its low-end iPhone SE and iPad Air tablet. Watch the full interview here. Read more from Julie here.

CDOTrends: Insights from Principal Analyst Fiona Mark’s report around improving the workplace experience for women in technology has been included in this article published on IWD 2022. Read the full article here. Read the more from Fiona here.

Marketing-Interactive: This article features Chief Marketing Officer Shirley Macbeth’s insights around the importance of male allyship, seeking diverse perspectives, and creating an inclusive culture where female leadership is the expectation rather than the exception. The article also cites Forrester data reflecting how more men are employed in leadership positions than women. Read the full article [...]

BFM Malaysia: In this radio interview, Principal Analyst Achim Granzen discusses the state of digital transformation in Malaysia and what measures can be introduced to improve the situation. Listen to the full interview here. Read more from Achim here.

The Washington Post: Vice President, Principal Analyst J.P. Gownder offers guidance about some of the biggest issues facing the metaverse. Read the full article here. Read more from J.P. here.

China Daily: Principal Analyst Charlie Dai comments on Microsoft’s plans to bring a new data center region online in China, as well as the advantages the tech giant has over its other competitors. Read the full article here. Read more from Charlie here.

CNBC: Senior Analyst David Holmes outlines key reasons why companies are shifting more to Zero Trust in a new interview. Read the full article here. Read more from David here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses how sports, politics, and brands are increasingly on a head-on collision course. Read the full article here. Read more from Dipanjan here.

Associated Press: VP, Principal Analyst Dipanjan Chatterjee discusses how certain organizations are struggling to hit the right tone when taking a stance on social issues. Read the full article here. Read more from Dipanjan here.