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Media Coverage
Forrester Analysts Comments On Amazon Acquiring MGM
Forrester analysts comment on Amazon’s deal to acquire MGM. Here are the key highlights: VP, Principal Analyst Sucharita Kodali discusses the impacts of Amazon acquiring MGM with Associated Press. This article has been syndicated to several outlets, including ABC News and US News & World Report. In a separate interview with The Wall Street Journal, Kodali describes how this acquisition will be a “huge [...]
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Handelsblatt – IBM Has Developed A New Superchip And Why Europe Could Benefit From It
VP, Research Director Glenn O’Donnell speaks to this German business daily and weighs in on IBM’s new chip technology, labelling it “a remarkable achievement.” Read the full article here. Read more from Glenn here.
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The Wall Street Journal – Subway’s New Tech Chief Eyes Mobile Customer Experience
VP, Principal Analyst Brendan Witcher discusses how restaurant chain Subway plans to rework its mobile-ordering technology and processes to improve CX. Read the full WSJ article here. More insights from Brendan here.
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The Wall Street Journal – Alibaba’s Winning Cloud Formula Is Coming Under Pressure
Principal Analyst Charlie Dai discusses challenges faced by Alibaba’s cloud business as the company’s growth slows. Read the full WSJ article here. More insights from Charlie here.
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The Wall Street Journal – Pinterest’s Use of AI Drives Growth
Principal Analyst Brandon Purcell discusses how Pinterest is utilizing neural network technology to find images and advertisements that will appeal to consumers. Read the full WSJ article here. More from Brandon here.
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Renegade Thinkers Unite! – Forrester CMO on Practicing What You Preach
In this leading B2B marketing podcast, Forrester CMO Shirley Macbeth discusses Forrester’s own transformation story in light of the Forrester Decisions launch. Listen to the podcast here.
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MarketWatch – Travelers Are Booking Trips Online Again, But They Mostly Want The Same Thing: Not A Hotel
VP, Principal Analyst Sucharita Kodali discusses how online-travel companies are poised to flourish once again as more people get vaccinated and stay-at-home restrictions are lifted. Read the full MarketWatch article here. More from Sucharita here.
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Forbes – CMOs’ Keys To Success As Transformation Leaders According To Latest Forrester Research
Forrester CMO Shirley Macbeth breaks down how customer obsession, change leadership, and trust are all pillars of transformation, and how all three formed the basis of Forrester’s own business transformation. Read the full article here.
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The Wall Street Journal – Website Makers Tinker With Tools to Serve Blind Users
Principal Analyst Gina Bhawalkar talks about inclusive design and shares how business websites can better serve blind users by including an accessibility statement and allowing people to provide feedback. Read the full WSJ article here. More insights from Gina here.
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Marketplace – The Chip Shortage Is Hitting Just About Anything With A Plug Or Battery
VP, Research Director Glenn O’Donnell shares his perspective on the global chip shortage with Marketplace and how it is affecting all types of products. Read the full article here. More from Glenn here.
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Forrester Comments On The Impact Of AT&T’s Merger With Discovery
Principal Analyst Jim Nail discusses the impact of AT&T’s merger with Discovery. Here are some key highlights: Associated Press: This article has been syndicated to several outlets, including U.S. News & World Report, MSN, and Firstpost. In separate interviews with The Washington Post and Marketplace, Nail discusses the potential challenges surrounding this merger. CNBC: He also offers insights on ad-supported streaming options and how TV companies are adapting to changing consumer [...]
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Forrester Analysts At RSA 2021
Several of Forrester’s Security & Risk analysts participated at this year’s RSA 2021 conference. Key highlights include: In addition to discussing how to apply the lessons of 2020 to security management with BizTech Magazine, Laura Koetzle also speaks with SC Magazine, Dark Reading and TechTarget about her keynote discussion with SolarWinds CEO Sudhakar Ramakrishna and the company’s historic breach, with additional mentions in Infosecurity [...]
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Demand Gen Report – Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth
Demand Gen Report covers the launch of Forrester Decisions as part of its collective coverage of new research and announcements stemming from B2B Summit North America, including the new B2B Revenue Waterfall. This article includes insights from Forrester Chairman and CEO George Colony, Principal Analyst Barbara Winters, VP, Principal Analyst Kerry Cunningham, and VP, Research [...]
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Campaign Asia – Forrester CMO Pushes For Tighter Integration Of Sales, Marketing And Product Teams
Forrester CMO Shirley Macbeth speaks with one of the top marketing trade publications in the APAC region about the need for tighter integration of sales, marketing, and product teams; the evolving role of the CMO to better focus on the customer; and Forrester’s plans in response to both trends. Read the full article here.
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CMO Australia – CX APAC 2021
Leading Australian marketing outlet CMO Australia has published three features recapping three presentations from Forrester’s CX APAC 2021, a live virtual experience on May 11-12: VP, Principal Analyst Shar VanBoskirk’s keynote presentation on Forrester’s framework for customer obsession. CX Executive Partner and Senior Analyst Su Doyle’s track session on how to be a CX rainmaker. An industry keynote by ANZ CMO Sweta Mehra on taking up the mantle as customer champion to build [...]
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CNBC – The Global Chip Shortage Could Last Until 2023
VP, Research Director Glenn O’Donnell’s perspective about the ongoing global chip shortage is included in this CNBC article. Read the full article here. O’Donnell is also featured in a recent Business Insider article about the same topic.
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Forrester Comments On Verizon’s Sale Of Yahoo! And AOL To Apollo Global Management
VP, Principal Analyst Joanna O’Connell comments on Verizon’s $5 billion sale of Yahoo! and AOL to Apollo Global Management. Joanna has been quoted in several business publications around the global, including: Associated Press This article has also been syndicated to outlets including The Washington Post, U.S. News & World Report, and CNBC-TV18. Bloomberg This article has also been [...]
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The Wall Street Journal – Tech Firm CIOs Are Wading Deeper Into Product Development
VP, Principal Analyst Brian Hopkins discusses how enterprise tech CIOs are entering newer territory – building out software products and services for sale to other companies. He adds that as this trend grows, tech companies may split the role of CIO in two, “led by separate operations and strategic IT chiefs.” Read the full article here. [...]
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Forrester Analysts Comment On The Colonial Pipeline Ransomware Attack
Forrester’s security analysts weighed in on the effects of the Colonial Pipeline ransomware attack, as well as how Zero Trust can combat these types of attacks. Commentary from Forrester was include in media outlets, such as: The Washington Post: Allie Mellen tells the outlet that the best strategy against ransomware is to stay ahead of the competition [...]
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The Economic Times – Amazon Postpones Prime Day Sale In India Amid Surge In Covid-19 Cases
In an article about Amazon postponing Prime Day in India due to a surge in COVID-19 cases, The Economic Times includes data from Forrester about sales Amazon received from last year’s two-day sale event. Read the full article here.