Media Coverage
Latest Media Coverage
Media Coverage
CNBC – Shoppers Can Expect Discounts In Late December, Early 2022: Forrester Research Analyst
CNBC: Sucharita Kodali appears on “Squawk Box” to break down current holiday shopping trends. This segment has been syndicated to MSN. Watch the full interview here. Get more insights from Sucharita here.
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Bloomberg – Paytm’s Debacle Casts Doubt Over IPOs For Indian Startups
Bloomberg: In an article about Paytm’s IPO, VP & Research Director Ashutosh Sharma discusses high valuations among tech startups and how investors will look cautiously on the risks and business future of such companies going forward. This article has been syndicated to several outlets, including Bloomberquint, Economic Times, Times of India, Hindu Business Line, Business Standard, and The Straits Times. Read the full Bloomberg article here. Get more [...]
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Forbes – Digital Bounty Hunters Want To Help Businesses Track Down Hidden AI Biases That Can Prevent People Getting Jobs And Loans
Forbes: Brandon Purcell speaks with Forbes about how AI bias bounties will become plentiful in 2022 per Forrester’s Digital Trust Predictions. Read the full article here. Read more from Brandon here.
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CNBC – TikTok Usage Surpassed Instagram This Year Among Kids Aged 12 To 17, Forrester Survey Says
CNBC: Mike Proulx shares how more Americans between ages 12 and 17 are using TikTok than Instagram on a weekly basis. Read the full article here. Get more insights from Mike here.
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The Wall Street Journal – AI Customer-Service Startup Netomi Raises $30 Million
The Wall Street Journal: David Truogdescribes CX issues currently surrounding chatbots as customer-service chatbot provider Netomi announces millions in funding. Read the full article here. Read more insights from David here.
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CNBC – Chinese Livestreamers Can Rake In Billions Of Dollars In Hours. How Long Will It Last?
CNBC: Xiaofeng Wang analyzes the livestreaming e-commerce phenomenon and what brands need to note in order to maximize ROI from this trend. Read the full article here. Read more insights from Xiaofeng here.
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USA Today – Could Supply Chain Issues Drive More People To Shop In Person This Holiday Season?
USA Today: An article outlining how supply chain issues will impact the holiday season features insights from Alla Valente. Read the full article here. Read more from Alla here.
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Marketplace – Why Are Big Corporations Splitting Up?
Marketplace: Dipanjan Chatterjee describes how consumer brand loyalty is influencing why large corporations like Johnson& Johnson and General Electric are splitting up their businesses. Read the full article here. Read more insights from Dipanjan here.
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Financial Times – Disney’s Streaming Growth Disappoints In Its Latest Quarter
Financial Times: Mike Proulx offers guidance on Disney’s latest earnings. His insights about Disney and the company’s Disney+ Day are also included in Adweek and Cheddar News. Read the full Financial Times article here. Get more insights from Mike here.
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CNN – Tips To Make Sure Your Gifts Aren’t Affected By Holiday Supply Chain Issues
CNN: Brendan Witcher shares tips for how to ensure gifts aren’t affected by holiday supply chain issues. Read the full article here. Read more from Brendan here.
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The Wall Street Journal – Marketers Bet NFTs Can Be More Than Just Publicity Stunts
The Wall Street Journal: VP & Research Director Mike Proulx breaks down obstacles brands may face as they enter the non-fungible token (NFT) space. Read the full article here. Get more insights from Mike here.
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Protocol – The Future Of Work Is Closer Than You Think
Protocol: James McQuivey outlines Forrester’s 2022 Future of Work Predictions in the publication’s Workplace Newsletter. Read the full article here. Read more from James here.
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The Guardian – Suez Canal to raise fees, heaping pressure on global supply chains
The Guardian: George Lawrie shares insights about how the Ever Given/Suez Canal disruption is still impacting global supply chain issues. Additional comments from Lawrie, Alla Valente, Glenn O’Donnell, Sandy Carielli, and Paul Miller about the ongoing supply chain crisis are also featured in articles from BBC Online, IT Brief Asia, ChannelLife Australia, and Security Brief New Zealand. Read the full Guardian article here. More insights on the global supply chain crisis here.
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The Wall Street Journal – Bed Bath & Beyond Names Its First Chief Customer Officer
The Wall Street Journal: As Bed Bath & Beyond announces its first Chief Customer Officer, Judy Weader describes how more companies are hiring for such roles to help boost their bottom line. Read the full article here. Get more insights from Judy here.
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The Wall Street Journal – Private Sector Urged To Review New Government Cyber Directive
The Wall Street Journal: Allie Mellen discusses the US Cybersecurity and Infrastructure Security Agency’s (CISA) new directive requiring federal agencies to fix known exploited vulnerabilities within specific time frames. Read the full article here. Read more from Allie here.
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CNBC – The Global Chip Industry Has A Colossal Problem With Carbon Emissions
CNBC: VP & Research Director Glenn O’Donnell outlines how several elements of semiconductor production require vast amounts of power. Read the full article here. Read more insights from Glenn here.
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Associated Press – Robots Hit The Streets As Demand For Food Delivery Grows
Associated Press: Brendan Witcher says that even with excitement surrounding robot delivery, robots will still have to prove they create advantages. Read the full article here. Read more from Brendan here.
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Reuters – Facebook Changes Name To Meta As It Refocuses On Virtual Reality
Reuters: Mike Proulx offers insights around what Facebook’s new Meta name change will mean for the company going forward. This article has also been syndicated to Yahoo! Finance, Business Insider India, Channel NewsAsia, ABC Australia and The Star Malaysia. Additional comments from Mike are also featured in several global outlets: USA Today BBC MarketWatch CNET MSN Handelsblatt The Vancouver Sun ITPro The Australian [...]
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Forbes – 5 Predictions For 2022 That May Spook B2B Marketers
Forbes: Lori Wizdo shares predictions that will influence how B2B companies and leaders can make the shift to customer-centricity. Read the full article here. Read more from Lori here.
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The Wall Street Journal – PepsiCo Bottles Tech Collaboration Effort Into New Digital Hubs
The Wall Street Journal: Fiona Mark describes how the merging of business and technology workers can drive specific software customizations targeting real-world business problems. Read the full article here. Read more from Fiona here.