Media Coverage

Following Meta Connect, VP, Research Director Mike Proulx shares insights about Meta’s AI and AR announcements, including the company’s Orion AR glasses. ABC News: Meta Unveils Cheaper VR Headset, AI Updates And Shows Off Prototype For Holographic AR Glasses The Independent: Meta Unveils ‘Revolutionary’ Orion Augmented Reality Glasses The Independent: Meta Unveils New AR Glasses [...]

Business Insider: Senior Analyst Alvin Nguyen comments on Intel’s importance to the US in terms of semiconductor manufacturing. Read the full article here. Read more from Alvin here.

The Wall Street Journal. An article about Puma’s plans to tap genAI for its branding and online sales efforts to build better relationships with customers includes insights from VP, Principal Analyst Brendan Witcher about how brands using genAI to build more personalized experiences at scale is a long journey. Read the full article here. Read more [...]

China Daily: VP, Principal Analyst Charlie Dai discusses how Alibaba’s latest release of open-source LLMs will further expand the company’s already comprehensive AI capabilities and accelerate AI innovation for enterprises and developers. Read the full article here. Read more from Charlie here.

Mint: VP, Research Director Ashutosh Sharma comments on how the US Federal Reserve’s move to cut interest rates will ultimately benefit the Indian IT industry. Read the full article here. Read more from Ashutosh here.

FT Advisor: In this byline article, Senior Analyst Madelein van der Hout offers best practices for how financial advisers can keep pace with evolving cyberattacks.   Read the full article here. Read more from Madelein here.

TechTarget: This article highlights insights from VP, Principal Analyst Brandon Purcell about how, given AI’s trust problem, the technology requires explainability to foster accountability. Additionally, Senior Analyst Alla Valente describes how explainability is a key component of regulatory compliance, particularly with laws like the EU AI Act. Read the full article here. Read more from Brandon and [...]

Business Insider: Senior Analyst Alvin Nguyen responds to news that Intel will be making a customer chip for Amazon, claiming it provides publicity, a revenue stream, and validation for the company. Read the full article here. Read more from Alvin.

Forbes: Principal Analyst Betsy Summers describes how annual surveys are the most commonly relied-on research method for understanding employee retention and engagement drivers.  Read the full article here. Read more from Betsy here.

CNBC: VP, Principal Analyst Sucharita Kodali discusses the type of impact genAI is having on retail businesses, including Amazon. Read the full article here. Read more from Sucharita here.

TechTarget: The tech outlet highlights Forrester’s tech leadership and AI predictions for 2025 from Forrester’s Technology & Innovation Summit keynote analysts VP, Principal Analyst Jeff Pollard, Senior Analyst Rowan Curran, and Principal Analysts Tracy Woo, Allie Mellen, and Christopher Gilchrist, including ones addressing agentic AI challenges, increased private cloud investment, CISOs shifting away from genAI, [...]

The Straits Times: An article about the dangers of deepfakes includes insights from Senior Analyst Meng Liu on whether businesses in Singapore are prepared for any upcoming deepfake threats. Read the full article here. Read more from Meng here.

InformationWeek: The outlet highlights Principal Analyst Chuck Gahun’s panel discussion at Forrester’s Technology & Innovation Summit with Kevin Sturlaugson, associate CIO for the US Department of the Interior Bureau of Indian Affairs, and Monty Bedi, executive vice president and CIO at PNC, where both discuss how their IT operations successfully navigated the phases needed to develop [...]

InformationWeek: The tech outlet covers CEO George Colony’s opening keynote at Forrester’s T&I Summit NA which offered best practices and lessons for how executives can successfully implement AI in their organizations. This piece also highlights Forrester’s genAI tool, Izola, and how executive support proved influential in its creation. Read the full article here. Read more from George here.

Marketplace: An article about customer feedback features insights from VP, Principal Analyst Maxie Schmidt, who shares how companies must tread lightly with surveys as they have the potential to be a tool that leaves customers feeling ignored and not valued.   Read the full article here. Read more from Maxie here.

Computer Weekly: The publication covers Forrester’s 2025 Technology Budget Planning Guides and features VP, Group Director Laura Koetzle’s key recommendations for business and IT leaders on where to invest, divest, and experiment in the year ahead. Read the full article here. Read more from Laura here.

Vice President, Principal Analyst Thomas Husson offers perspective about both Apple’s newly announced iPhone 16 product line and Siri’s planned upgrades. MarketWatch: “Opinion: Apple investors get a raw deal with iPhone 16 — but customers get a bargain” Le Monde: “With its iPhone 16, Apple is entering the race for smartphones powered by artificial intelligence” [...]

Challenges: Ahead of the new iPhone launch, VP, Principal Analyst Dipanjan Chatterjee talks about his hopes that Apple will breathe new life into its voice assistant. Chatterjee’s insights are also included in the following articles: Read the full article here. Read more from Dipanjan here.

CNBC: Principal Analyst Christopher Gilchrist breaks down areas where companies should be investing their IT budgets for the remainder of the year, including data analytics and business intelligence tools, and AI projects that align with their strategic goals and offer clear, measurable ROI. Read the full article here. Read more from Christopher here.