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Media Coverage

CNBC – Tech Giants Are Rushing To Develop Their Own Chips — Here’s Why

September 6, 2021
CNBC: Glenn O’Donnell offers guidance on why large tech giants, including Apple and Amazon, are planning to develop their own chips in-house. Read the full article here. Read more from Glenn here.
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Business Insider – Why It Took Steve Jobs’ Most Magical Feat A Decade To Reveal Itself

August 28, 2021
Business Insider: This article includes George Colony’s perspective about Steve Jobs’ legacy and Apple’s performance under Tim Cook as CEO. Read the full article here. Read more from George here.
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The Banker – Testing The Water: UK Shared Bank Branch Pilots

August 27, 2021
The Banker: Speaking to this Financial Times-owned publication, Principal Analyst Tom Mouhsian comments on banks’ hybrid approaches. He also commented on the impacts of financial giant HSBC acquiring Axa’s Singapore arm to expand its wealth management services across the region. Read the articles on HSBC/Axa Singapore and banks’ shared branches. Read more insights from Tom here.
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The Wall Street Journal – Dollar Shave Club Hires Neutrogena Executive Kerry Sullivan as CMO

August 25, 2021
The Wall Street Journal: VP & Research Director Mike Proulx shares insights on Dollar Shave Club’s new CMO hire and how the brand’s direct-to-consumer model has been shaped by the pandemic. Read the full article here. Get more insights from Mike here.
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Fast Company – The Real Reason You’re Not More Productive At Work? It’s Not Boredom—It’s Bad UX

August 20, 2021
Fast Company: In a new feature, Andrew Hogan offers insights on how companies are working to fix enterprise user experience (UX). Read the full article here. Read more insights from Andrew here.
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Reuters – For Bank Regulators, Tech Giants Are Now Too Big To Fail

August 20, 2021
Reuters: Jost Hoppermann shares his perspective on the issues financial institutions face as they shift critical operations to the cloud. Read the full article here. This article has been syndicated to Insurance Journal. Also, read more insights from Jost here.
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Data Of 40 Million Plus Exposed In Latest T-Mobile Breach

August 19, 2021
Forrester Analyst Allie Mellen comments on T-Mobile’s recent data breach and its impact. Her comments were included in multiple top tier media outlets around the globe, including: Associated Press ABC News The Wall Street Journal The Washington Post (One, Two) The Seattle Times Channel Futures IT World Canada The Last Watchdog SDxCentral Threatpost Read more insights [...]
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CNN Business – How To Make The Days That You’re In The Office Really Count

August 13, 2021
CNN: Katy Tynan offers insights about how workers can optimize time spent in the office. She adds it will likely take six to 12 months for employees to adjust after starting a new hybrid work model. Read the full article here. Get more insights from Katy here.
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Marketplace – COVID Changes Prompt Dating Apps To Adapt

August 11, 2021
Marketplace: Mike Proulx discusses how dating apps are creating content to keep people in the app even longer due to the pandemic. Read the full article here. Read more insights from Mike here.
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Canadian Travel Press – The Only Constant Is Uncertainty: A Conversation With Forrester’s Steve Peltzman

August 10, 2021
Canadian Travel Press: In this Q&A, Steve Peltzman, Chief Business Technology Officer and Head of FeedbackNow at Forrester, outlines the importance of making first impressions in the travel industry as travel and tourism reopen worldwide. Read the full article here. Learn more about Steve here.
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Nikkei Asia – Losing Face: The Perils Of Facebook’s Asia Strategy

August 4, 2021
Nikkei Asia: Xiaofeng Wang discusses the importance of the Chinese market to Facebook, even as domestic consumers are unable to access the social network within China. Read the full article here. Read more from Xiaofeng here.
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MarketWatch – Covid-Related Global Chip Shortage Will Make Back-To-School Shopping More Expensive

August 4, 2021
MarketWatch: Alla Valente analyzes supply chain issues surrounding back-to-school shopping this year. Read the full article here. Read more from Alla here.
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Fast Company – How To Tell If Your Company Is Ready For Employees To Work-From-Anywhere

August 4, 2021
Fast Company: In this byline, J.P. Gownder and James McQuivey summarize the key takeaways from Forrester’s anywhere work research to help business leaders assess what’s best for their companies. Read the full article here. Read more from J.P. here and James here.
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CNBC – The Global Chip Shortage Is Starting To Hit The Smartphone Industry

August 4, 2021
CNBC: Glenn O’Donnell shares how smartphone manufacturers will continue to be impacted by the global computer chip shortage. Read the full article here. Read more from Glenn here.
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Bloomberg – ‘Buy Now, Pay Later’ Installment Plans Are Having A Moment Again

August 4, 2021
Bloomberg: Lily Varon offers perspective on why fintech companies are re-evaluating “buy now, pay later” installment plans and how Silicon Valley tech giants continue to enter this space. Read the full article here. Read more from Lily here.
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AdAge – How Forrester Began Practicing The Marketing It Preaches

August 4, 2021
AdAge: In this interview, Shirley Macbeth shares how the Forrester Decisions portfolio is designed to serve clients better and prioritize their needs. Read the full article here. Learn more about Shirley here.
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The Washington Post – Breaking Up With Venmo: The Best Payment Apps For Privacy And Low Fees

August 4, 2021
The Washington Post: This feature includes insights from Lily Varon about rising consumer interest in digital payment systems as a result of the pandemic. This article also cites Forrester data surrounding major digital payment providers. Read the full article here. Read more from Lily here.
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The Wall Street Journal – CIOs Scouting For Tech Talent Keep Eye On Wage Inflation

August 4, 2021
The Wall Street Journal: Andrew Bartels shares factors for CIOs to consider as they simultaneously monitor for wage inflation and seek technology professionals to fill open industry job roles. Read the full article here. Read more from Andrew here.
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Reuters – Netflix’s Gaming Foray Will Cost Time And Money -Wall St

August 4, 2021
Reuters: Will McKeon-White offers perspective on why Netflix’s planned plunge into mobile gaming will help the content platform company compete with others in the space like Apple. Read the full article here. Read more from Will here.
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CNBC – The UK Chip Plant That’s Being Sold To A Chinese-Owned Firm Has Over A Dozen Contracts With The British Government

August 4, 2021
CNBC: An article about the acquisition of the UK’s Newport Wafer Fab by Chinese-owned Nexperia features insights from Glenn O’Donnell. Read the full article here. Read more from Glenn here.