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Media Coverage

The European Business Review – Customer Obsession Is Today’s Transformation Imperative

August 4, 2021
The European Business Review: In this byline, Shirley Macbeth outlines Forrester’s own transformation journey using its own customer obsessed model to launch Forrester Decisions. Read the full article here. Learn more about Shirley here.
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The Economic Times – India Stack To Accelerate Growth In Digital Financial Services

July 29, 2021
ETBFSI: The Economic Times has published a feature article around Ashutosh Sharma’s latest research reflecting how the India Stack will accelerate the growth of digital financial services in the country. Read the full article here. Read more from Ashutosh here.    
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Reuters – Microsoft To Offer Cloud-Based Version Of Windows Operating System

July 25, 2021
Reuters: Andrew Hewitt tells the outlet Microsoft’s new cloud-based Windows 365 operating system can help the tech giant defend its dominant market share. Read the full article here. Read more from Andrew here.
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Reuters – Analysis: JPMorgan, Goldman Bet On Tech To Crack UK Consumer Market

July 25, 2021
Reuters: Aurelie L’Hostis is interviewed about how JPMorgan Chase and Goldman Sachs Group are testing the UK finance market to see if their US retail brands can be rolled out globally. Read the full article here. Read more from Aurelie here.
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CBS News – What To Say If A Job Interviewer Asks: “Do You Want To Work From Home?”

July 25, 2021
CBS News: Katy Tynan offers guidance on types of responses job candidates should consider in the post-pandemic hybrid work landscape when preparing for job interviews. Read the full article here. Read more from Katy here.
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Bloomberg – Online Pioneer Warby Parker Bets Future On Adding Hundreds Of Stores

July 25, 2021
Bloomberg: Ahead of Warby Parker’s likely IPO, Sucharita Kodali explains how the retailer’s biggest challenge is growth and finding “the next tranche” of customers. Read the full article here. Read more from Sucharita here.
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The Wall Street Journal – London Borough Of Hackney Struggles With Recovery Months After Ransomware Attack

July 25, 2021
The Wall Street Journal: As the London borough of Hackney copes with the aftermath of a recent ransomware attack, Allie Mellen explains to the  how attacks on government agencies or offices “can cause significant disruption that may grow exponentially.” Read the full article here. Read more from Allie here.
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Associated Press – Firm Hacked To Spread Ransomware Had Previous Security Flaws

July 25, 2021
Associated Press: Allie Mellen offers insights on causes behind the recent Kaseya ransomware attack. Read the full article here. Read more from Allie here.
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The Wall Street Journal – Cybersecurity In Focus For Companies As Online Threats Surge

July 23, 2021
The Wall Street Journal: Steve Turner shares insights about how authentication keys have proven effective at controlling phishing at Google and other companies. Read the full article here. Read more from Steve here.
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The Wall Street Journal – Pentagon Comes Around To Multicloud Approach

July 23, 2021
The Wall Street Journal: As the Pentagon drops a proposed cloud contract with Microsoft in favor of planning to hire multiple vendors for the job, Bill Martorelli details how companies that keep running most of their IT systems in a single cloud are trying to minimize added interoperability costs. Read the full article here. Read [...]
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The Wall Street Journal – Gannett Invests To Boost Product-Review Site, Hoping To Rival New York Times’s Wirecutter

July 23, 2021
The Wall Street Journal: Sucharita Kodali offers perspective on how independent product-review sites likely gain favor with consumers concerned over unauthentic or untrustworthy reviews on large retail sites. Read the full article here. Read more from Sucharita here.
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NBC – Amazon Primed: How New CEO Andy Jassy Can Follow In Jeff Bezos’ Footsteps

July 23, 2021
NBC News: Sucharita Kodali outlines immediate areas Amazon CEO Andy Jassy must focus on in his new role. Read the full article here. Read more from Sucharita here.
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The Washington Post – Three Months, 700 Steps: Why It Takes So Long To Produce A Computer Chip

July 20, 2021
The Washington Post: Glenn O’Donnell explains how manufacturing chip costs forced U.S. chip firms to both focus on semiconductor design and outsource manufacturing to Asia. Read the full article here. Read more from Glenn here.
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CNBC – Chinese-Owned Nexperia Confirms Acquisition Of UK’s Largest Chip Plant

July 20, 2021
CNBC: Glenn O’Donnell offers insights about why China-owned Nexperia is acquiring the U.K.’s largest chip producer, Newport Wafer Fab. Read the full article here. Read more from Glenn here.
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The Wall Street Journal – Companies Adjust Predictive Models In Wake Of Covid

July 19, 2021
The Wall Street Journal: Brandon Purcell describes how more companies are relying on real-time customer data to feed predictive software models. This story also cites Forrester’s research: Currently 64% of nearly 200 North American analytics and measurement professionals say their firms rely more heavily on insights from real-time user behavior on their websites. Read the [...]
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The Wall Street Journal – Tech Spending Expected To Rise As Pandemic Restrictions Ease, Economy Improves

July 19, 2021
The Wall Street Journal: Andrew Bartels’ latest US tech market outlook is the focus of a new feature article, which says CIOs across several industries are expected to spend more on software this year. Read the full article here. Read more from Andrew here.
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Quartz – US Restaurant Sales Are Back To Pre-Pandemic Levels, So Why Isn’t Restaurant Employment?

July 19, 2021
Quartz: Sucharita Kodali offers perspective on why restaurant employment is down despite US sales going back to pre-pandemic levels. Read the full article here. Read more from Sucharita here.
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Forbes – Generate Twice The Profit And Revenue—Here’s How

July 19, 2021
Forbes: Forrester Chief Marketing Officer Shirley Macbeth speaks with CX influencer Shep Hyken about how customer-obsessed organizations put their customers at the center of their leadership, strategy, and operations. Read the full article here.
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NPR – Crypto Crash, Labor Shortage And Leggings vs. NFTs: Indicators Of The Week

July 16, 2021
NPR: Sucharita Kodali breaks down causes of a labor crunch in the retail sector and what will happen when consumer demand changes. Read the full article here. Read more from Sucharita here.
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Marketplace – DoorDash And Albertsons Bet Heavily On Online Grocery Shopping

July 16, 2021
Marketplace: In a feature about online grocery shopping, Brendan Witcher describes how stores will likely see the pandemic boost in online sales dip in the coming months, making now a critical time to have delivery “clearly advertised.” Read full article here. Read more from Brendan here.