Media Coverage

Demand Gen Report covers the launch of Forrester Decisions as part of its collective coverage of new research and announcements stemming from B2B Summit North America, including the new B2B Revenue Waterfall. This article includes insights from Forrester  Chairman and CEO George Colony, Principal Analyst Barbara Winters, VP, Principal Analyst Kerry Cunningham, and VP, Research [...]

Forrester CMO Shirley Macbeth speaks with one of the top marketing trade publications in the APAC region about the need for tighter integration of sales, marketing, and product teams; the evolving role of the CMO to better focus on the customer; and Forrester’s plans in response to both trends. Read the full article here.

Leading Australian marketing outlet CMO Australia has published three features recapping three presentations from Forrester’s CX APAC 2021, a live virtual experience on May 11-12: VP, Principal Analyst Shar VanBoskirk’s keynote presentation on Forrester’s framework for customer obsession. CX Executive Partner and Senior Analyst Su Doyle’s track session on how to be a CX rainmaker. An industry keynote by ANZ CMO Sweta Mehra on taking up the mantle as customer champion to build [...]

VP, Research Director Glenn O’Donnell’s perspective about the ongoing global chip shortage is included in this CNBC article. Read the full article here. O’Donnell is also featured in a recent Business Insider article about the same topic.

VP, Principal Analyst Joanna O’Connell comments on Verizon’s $5 billion sale of Yahoo! and AOL to Apollo Global Management. Joanna has been quoted in several business publications around the global, including: Associated Press This article has also been syndicated to outlets including The Washington Post, U.S. News & World Report, and CNBC-TV18. Bloomberg This article has also been [...]

VP, Principal Analyst Brian Hopkins discusses how enterprise tech CIOs are entering newer territory – building out software products and services for sale to other companies. He adds that as this trend grows, tech companies may split the role of CIO in two, “led by separate operations and strategic IT chiefs.” Read the full article here. [...]

Forrester’s security analysts weighed in on the effects of the Colonial Pipeline ransomware attack, as well as how Zero Trust can combat these types of attacks. Commentary from Forrester was include in media outlets, such as: The Washington Post: Allie Mellen tells the outlet that the best strategy against ransomware is to stay ahead of the competition [...]

In an article about Amazon postponing Prime Day in India due to a surge in COVID-19 cases, The Economic Times includes data from Forrester about sales Amazon received from last year’s two-day sale event. Read the full article here.

The Wall Street Journal: VP, Research Director Ian Jacobs shares how machine learning software is being used in call centers to improve customer experience. The article also cites Forrester data predicting that U.S. businesses will spend roughly $7 billion on contact center systems in 2021. Read the full article here. Read more from Ian here.

CNBC: Senior Analyst Collin Colburn discusses how Apple’s recent app tracking transparency changes will influence how advertisers target ads for consumers. This article also cites Forrester research about how brands spent at least an estimated $5 billion on retail media in 2020. Read the full article here. Read more from Collin here.

The New York Times: VP, Principal Analyst Sucharita Kodali discusses why, despite pandemic-altered habits, most U.S. consumers still prefer to shop for groceries in physical stores. Read the full article here. This article has also been syndicated to The Sydney Morning Herald and The Seattle Times. Read more from Sucharita here.

CMO Australia: Forrester CMO Shirley Macbeth is interviewed by this leading Australian marketing publication about several topics, including the launch of Forrester Decisions, the evolving role of the CMO, and the power of aligning marketing, sales, and product functions, both externally and within Forrester. Read the full article here.

TechRepublic: Forrester Chief Research Officer Carrie Johnson shares insights about the launch of Forrester Decisions and how the portfolio will help executives, functional leaders, and their teams plan and pursue their most pressing initiatives for driving growth in a post-pandemic world. She further discusses how organizations that successfully align marketing, product, and sales functions report [...]

To announce the launch of Forrester Decisions,  a new customer-obsessed research product portfolio ​designed for leaders and their teams to shorten the distance between bold vision and superior business impact, and celebrate the milestone, Forrester CEO and Chairman George F. Colony rang the Nasdaq opening bell virtually on May 3, 2021. Read about Forrester Decisions [...]

The Wall Street Journal: VP and Senior Research Director Matt Guarini shares advice for newly appointed CIOs in response to Virgin Galactic appointing their first CIO, Alistair Burns. Read full article here. Read more from Matt here.

The Washington Post: VP and Principal Analyst Sucharita Kodali, in response to Amazon’s plans to open a hair salon in London, tells the outlet the tech giant may see this as a way to sell technology like augmented reality to independent salons. Read full article here. Read more from Sucharita here.

Times of India: Senior Forecast Analyst Satish Meena describes how India going through a second wave of pandemic infections stands to affect delivery times for online orders of groceries and other essential products. Read the full article here. Read more from Satish here.

South China Morning Post: Principal Analyst Charlie Dai discusses the importance of vehicle data privacy for the electric vehicle (EV) market as Tesla announces plans to build a data center in China. Read the full article here. Read more from Charlie here.

CNN: VP and Principal Analyst Thomas Husson discusses Apple’s services side and how the company has “become a key pillar of Apple’s strategy.” Read the full article here. Read more from Thomas here.